Materialism In The Context Of Luxury Consumers

Detalhes bibliográficos
Autor(a) principal: Acevedo, Claudia Rosa
Data de Publicação: 2015
Outros Autores: Nohara, Jouliana, Caparroz, Mônica Martins, Martin, Sandra i Maria
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista ENIAC pesquisa
Texto Completo: https://ojs.eniac.com.br/index.php/EniacPesquisa/article/view/275
Resumo: In this article, the established objective is to identify the relationship between socio demographic variables and materialism of the construct in the context of luxury consumer segment. To measure materialism used the theoretical model Richins (2004), tested and adapted nationally by Ponchio and Spider (2007). Through a quantitative survey of 320 consumers in São Paulo, we tested the relationship between the variables revealing results were compared to previous studies on the difference between the sociodemographic contexts. In conclusion, it can be seen that the luxury segment responds differently to the previous study. And unlike materialism identified himself only for the age group of 18 and 29, in relation to the other. The variables gender and financial income showed no distinction between established categories.
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spelling Materialism In The Context Of Luxury ConsumersO Materialismo no contexto dos consumidores deluxoMaterialismLuxuryMarketingSocio demographic VariablesDisposição para o ConsumoLuxoMarketingVariáveis SociodemográficasIn this article, the established objective is to identify the relationship between socio demographic variables and materialism of the construct in the context of luxury consumer segment. To measure materialism used the theoretical model Richins (2004), tested and adapted nationally by Ponchio and Spider (2007). Through a quantitative survey of 320 consumers in São Paulo, we tested the relationship between the variables revealing results were compared to previous studies on the difference between the sociodemographic contexts. In conclusion, it can be seen that the luxury segment responds differently to the previous study. And unlike materialism identified himself only for the age group of 18 and 29, in relation to the other. The variables gender and financial income showed no distinction between established categories.Neste artigo, o objetivo estabelecido éidentificar a relação entre as variáveis sociodemográficas e o construto do materialismo no contexto do segmento do consumidor de luxo. Para medir o materialismo utilizou-se o modelo teórico de Richins (2004), testado e adaptado nacionalmente por Ponchio e Aranha (2007). Por meio de uma pesquisa quantitativa com 320consumidores da cidade de São Paulo, testou-se a relação entre as variáveis revelando resultados que foram comparados com estudos anteriores sobre a diferença entre os contextos sociodemográficos. Em conclusão, pode-se verificar que o segmento de luxo responde de forma distinta ao estudo anteriormente realizado. E identificou-se materialismo distinto apenas para a faixa etária de 18 e 29 anos, em relação as demais. As variáveis gênero e renda financeira, não apresentaram distinção entre as categorias estabelecidas. Centro Universitário ENIAC2015-11-26info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://ojs.eniac.com.br/index.php/EniacPesquisa/article/view/27510.22567/rep.v4i2.275Revista Eniac Pesquisa; Vol. 4 No. 2 (2015); 128-142REVISTA ENIAC PESQUISA; Vol. 4 Núm. 2 (2015); 128-142REVISTA ENIAC PESQUISA; v. 4 n. 2 (2015); 128-1422316-234110.22567/rep.v4i2reponame:Revista ENIAC pesquisainstname:Centro Universitário Eniacinstacron:ENIACporhttps://ojs.eniac.com.br/index.php/EniacPesquisa/article/view/275/395Copyright (c) 2015 REVISTA ENIAC PESQUISAhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessAcevedo, Claudia RosaNohara, JoulianaCaparroz, Mônica MartinsMartin, Sandra i Maria2024-07-09T18:47:45Zoai:ojs.pkp.sfu.ca:article/275Revistahttps://ojs.eniac.com.br/index.php/EniacPesquisaPRIhttp://ojs.eniac.com.br/index.php/EniacPesquisa/oai||revistaeniacpesquisa@fernandoasantos.com.br2316-23412316-2341opendoar:2024-07-09T18:47:45Revista ENIAC pesquisa - Centro Universitário Eniacfalse
dc.title.none.fl_str_mv Materialism In The Context Of Luxury Consumers
O Materialismo no contexto dos consumidores deluxo
title Materialism In The Context Of Luxury Consumers
spellingShingle Materialism In The Context Of Luxury Consumers
Acevedo, Claudia Rosa
Materialism
Luxury
Marketing
Socio demographic Variables
Disposição para o Consumo
Luxo
Marketing
Variáveis Sociodemográficas
title_short Materialism In The Context Of Luxury Consumers
title_full Materialism In The Context Of Luxury Consumers
title_fullStr Materialism In The Context Of Luxury Consumers
title_full_unstemmed Materialism In The Context Of Luxury Consumers
title_sort Materialism In The Context Of Luxury Consumers
author Acevedo, Claudia Rosa
author_facet Acevedo, Claudia Rosa
Nohara, Jouliana
Caparroz, Mônica Martins
Martin, Sandra i Maria
author_role author
author2 Nohara, Jouliana
Caparroz, Mônica Martins
Martin, Sandra i Maria
author2_role author
author
author
dc.contributor.author.fl_str_mv Acevedo, Claudia Rosa
Nohara, Jouliana
Caparroz, Mônica Martins
Martin, Sandra i Maria
dc.subject.por.fl_str_mv Materialism
Luxury
Marketing
Socio demographic Variables
Disposição para o Consumo
Luxo
Marketing
Variáveis Sociodemográficas
topic Materialism
Luxury
Marketing
Socio demographic Variables
Disposição para o Consumo
Luxo
Marketing
Variáveis Sociodemográficas
description In this article, the established objective is to identify the relationship between socio demographic variables and materialism of the construct in the context of luxury consumer segment. To measure materialism used the theoretical model Richins (2004), tested and adapted nationally by Ponchio and Spider (2007). Through a quantitative survey of 320 consumers in São Paulo, we tested the relationship between the variables revealing results were compared to previous studies on the difference between the sociodemographic contexts. In conclusion, it can be seen that the luxury segment responds differently to the previous study. And unlike materialism identified himself only for the age group of 18 and 29, in relation to the other. The variables gender and financial income showed no distinction between established categories.
publishDate 2015
dc.date.none.fl_str_mv 2015-11-26
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ojs.eniac.com.br/index.php/EniacPesquisa/article/view/275
10.22567/rep.v4i2.275
url https://ojs.eniac.com.br/index.php/EniacPesquisa/article/view/275
identifier_str_mv 10.22567/rep.v4i2.275
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://ojs.eniac.com.br/index.php/EniacPesquisa/article/view/275/395
dc.rights.driver.fl_str_mv Copyright (c) 2015 REVISTA ENIAC PESQUISA
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 REVISTA ENIAC PESQUISA
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Centro Universitário ENIAC
publisher.none.fl_str_mv Centro Universitário ENIAC
dc.source.none.fl_str_mv Revista Eniac Pesquisa; Vol. 4 No. 2 (2015); 128-142
REVISTA ENIAC PESQUISA; Vol. 4 Núm. 2 (2015); 128-142
REVISTA ENIAC PESQUISA; v. 4 n. 2 (2015); 128-142
2316-2341
10.22567/rep.v4i2
reponame:Revista ENIAC pesquisa
instname:Centro Universitário Eniac
instacron:ENIAC
instname_str Centro Universitário Eniac
instacron_str ENIAC
institution ENIAC
reponame_str Revista ENIAC pesquisa
collection Revista ENIAC pesquisa
repository.name.fl_str_mv Revista ENIAC pesquisa - Centro Universitário Eniac
repository.mail.fl_str_mv ||revistaeniacpesquisa@fernandoasantos.com.br
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