Social networks as a teaching-learning resource in Administration: dministration: the perception of elementary and middle school studentsdents

• Autor(a) principal: Rodrigues Netto da Costa Rocha, Camilla
• Data de Publicação: 2024
• Outros Autores: Mola, Iara Cristina de Fátima, Motta, Rodrigo Guimarães
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista ENIAC pesquisa
• Texto Completo: https://ojs.eniac.com.br/index.php/EniacPesquisa/article/view/946
• topic: communication/education; educommunication; teaching-learning in Administration; technology; social networks; comunicação/educação; educomunicação; ensino-aprendizagem em Administração; tecnologia; redes sociais

Although some studies related to the use of social networks in the learning process of higher education in Administration were identified, nothing was located in relation to research that contemplated the perception of Administration students at a technical level in this same respect. In this context, the objective of this study was to understand the perception of Business Administration students, at fundamental and secondary levels, regarding the use of social networks by the institution where their training process in this area takes place. For this purpose, a case study was adopted, including a questionnaire applied to a sample of 412 elementary and high school students at Escola Germinare (J&F Institute). Analyzed according to the theoretical assumptions extracted from the field of Educommunication, the results allowed the observation that, in the perception of these students, the social networks related to the School seem to be characterized in two ways: as simultaneously informative and formative vehicles, in addition to giving them visibility as students , inside and outside the Institution's own space (physical and virtual). Thus, as estimated contributions, it is hoped that this research can add to those studies that focus on the use of social networks as potential resources in the teaching-learning process in the context of Administration, especially in technical level schools, as well as that it may also encourage adherence to social networks by other schools that train young administrators, who will also need to deal with the constitutive complexities of technological advances, including in social networks.