CONSUMPTION MOTIVATIONS, SEARCHED BENEFITS AND DEGREE OF SATISFACTION OF FUNCTIONAL DAIRY CONSUMERS

Detalhes bibliográficos
Autor(a) principal: Leite, Rodrigo de Carvalho
Data de Publicação: 2013
Outros Autores: Révillion, Jean Philippe Palma, Barcellos, Júlio Otávio Jardim
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista do Instituto de Laticínios Cândido Tostes
Texto Completo: https://www.revistadoilct.com.br/rilct/article/view/206
Resumo: This research aimed to identify the main motivational consumption factors, searched benefits and degree of satisfaction of functional dairy consumers. A internet survey was conducted with 423 consumers. The sample was characterized as mainly females respondents (57,9%); aged among 25 and 44 years old (68,6%), having a family income between 3 and 10 national minimum wage (48%) either graduate (29,8%) or postgraduate (70,2%). The main results achieved from this study indicate that the main motivational consumption factors is related to "keep healthy living habits" and the most valued functional benefit is to help intestin motility - as a consequence of fiber intake. Lastly, it was found that 54,9% of the consumers felt "satisfied and very satisfied" with the perceived functional benefits related with the consumption of this product category.
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spelling CONSUMPTION MOTIVATIONS, SEARCHED BENEFITS AND DEGREE OF SATISFACTION OF FUNCTIONAL DAIRY CONSUMERSMOTIVAÇÕES DE CONSUMO, BENEFÍCIOS VALORIZADOS E SATISFAÇÃO DOS CONSUMIDORES DE PRODUTOS LÁCTEOS FUNCIONAISConsumer behavior; functional dairy.Comportamento do consumidor; lácteos funcionais.This research aimed to identify the main motivational consumption factors, searched benefits and degree of satisfaction of functional dairy consumers. A internet survey was conducted with 423 consumers. The sample was characterized as mainly females respondents (57,9%); aged among 25 and 44 years old (68,6%), having a family income between 3 and 10 national minimum wage (48%) either graduate (29,8%) or postgraduate (70,2%). The main results achieved from this study indicate that the main motivational consumption factors is related to "keep healthy living habits" and the most valued functional benefit is to help intestin motility - as a consequence of fiber intake. Lastly, it was found that 54,9% of the consumers felt "satisfied and very satisfied" with the perceived functional benefits related with the consumption of this product category.Nesta pesquisa procurou-se identificar as principais motivações de consumo, benefícios mais valorizados e o grau de satisfação dos consumidores de produtos lácteos funcionais. Uma survey via Internet foi realizada com 423 consumidores. A amostra representa, predominantemente, consumidores do sexo feminino (57,9%), com idade entre 25-44 anos (68,6%), com renda familiar entre 3-10 salários mínimos (48%), com ensino superior (29,8%) ou com pós-graduação (70,2%). Os principais resultados auferidos neste estudo indicam que a principal motivação de consumo está relacionada à "manter hábitos de vida saudáveis" e o benefício funcional mais valorizado nessa categoria de produtos é o auxílio no funcionamento do intestino -relacionado ao consumo de fibras alimentares. Finalmente, 54,9% dos consumidores entrevistados declaram-se "satisfeitos" e "muito satisfeitos" com os benefícios percebidos após o consumo dessa categoria de produto.ILCTLeite, Rodrigo de CarvalhoRévillion, Jean Philippe PalmaBarcellos, Júlio Otávio Jardim2013-12-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistadoilct.com.br/rilct/article/view/20610.5935/2238-6416.20120016Journal of Candido Tostes Dairy Institute; v. 67, n. 385 (2012); 5-10Revista do Instituto de Laticínios Cândido Tostes; v. 67, n. 385 (2012); 5-102238-64160100-3674reponame:Revista do Instituto de Laticínios Cândido Tostesinstname:Empresa de Pesquisa Agropecuária de Minas Gerais (EPAMIG)instacron:EPAMIGporhttps://www.revistadoilct.com.br/rilct/article/view/206/214Direitos autorais 2014 Revista do Instituto de Laticínios Cândido Tostesinfo:eu-repo/semantics/openAccess2013-12-23T12:42:09Zoai:oai.rilct.emnuvens.com.br:article/206Revistahttp://www.revistadoilct.com.br/ONGhttps://www.revistadoilct.com.br/rilct/oai||revistadoilct@epamig.br|| revistadoilct@oi.com.br2238-64160100-3674opendoar:2013-12-23T12:42:09Revista do Instituto de Laticínios Cândido Tostes - Empresa de Pesquisa Agropecuária de Minas Gerais (EPAMIG)false
dc.title.none.fl_str_mv CONSUMPTION MOTIVATIONS, SEARCHED BENEFITS AND DEGREE OF SATISFACTION OF FUNCTIONAL DAIRY CONSUMERS
MOTIVAÇÕES DE CONSUMO, BENEFÍCIOS VALORIZADOS E SATISFAÇÃO DOS CONSUMIDORES DE PRODUTOS LÁCTEOS FUNCIONAIS
title CONSUMPTION MOTIVATIONS, SEARCHED BENEFITS AND DEGREE OF SATISFACTION OF FUNCTIONAL DAIRY CONSUMERS
spellingShingle CONSUMPTION MOTIVATIONS, SEARCHED BENEFITS AND DEGREE OF SATISFACTION OF FUNCTIONAL DAIRY CONSUMERS
Leite, Rodrigo de Carvalho
Consumer behavior; functional dairy.
Comportamento do consumidor; lácteos funcionais.
title_short CONSUMPTION MOTIVATIONS, SEARCHED BENEFITS AND DEGREE OF SATISFACTION OF FUNCTIONAL DAIRY CONSUMERS
title_full CONSUMPTION MOTIVATIONS, SEARCHED BENEFITS AND DEGREE OF SATISFACTION OF FUNCTIONAL DAIRY CONSUMERS
title_fullStr CONSUMPTION MOTIVATIONS, SEARCHED BENEFITS AND DEGREE OF SATISFACTION OF FUNCTIONAL DAIRY CONSUMERS
title_full_unstemmed CONSUMPTION MOTIVATIONS, SEARCHED BENEFITS AND DEGREE OF SATISFACTION OF FUNCTIONAL DAIRY CONSUMERS
title_sort CONSUMPTION MOTIVATIONS, SEARCHED BENEFITS AND DEGREE OF SATISFACTION OF FUNCTIONAL DAIRY CONSUMERS
author Leite, Rodrigo de Carvalho
author_facet Leite, Rodrigo de Carvalho
Révillion, Jean Philippe Palma
Barcellos, Júlio Otávio Jardim
author_role author
author2 Révillion, Jean Philippe Palma
Barcellos, Júlio Otávio Jardim
author2_role author
author
dc.contributor.none.fl_str_mv

dc.contributor.author.fl_str_mv Leite, Rodrigo de Carvalho
Révillion, Jean Philippe Palma
Barcellos, Júlio Otávio Jardim
dc.subject.none.fl_str_mv

dc.subject.por.fl_str_mv Consumer behavior; functional dairy.
Comportamento do consumidor; lácteos funcionais.
topic Consumer behavior; functional dairy.
Comportamento do consumidor; lácteos funcionais.
description This research aimed to identify the main motivational consumption factors, searched benefits and degree of satisfaction of functional dairy consumers. A internet survey was conducted with 423 consumers. The sample was characterized as mainly females respondents (57,9%); aged among 25 and 44 years old (68,6%), having a family income between 3 and 10 national minimum wage (48%) either graduate (29,8%) or postgraduate (70,2%). The main results achieved from this study indicate that the main motivational consumption factors is related to "keep healthy living habits" and the most valued functional benefit is to help intestin motility - as a consequence of fiber intake. Lastly, it was found that 54,9% of the consumers felt "satisfied and very satisfied" with the perceived functional benefits related with the consumption of this product category.
publishDate 2013
dc.date.none.fl_str_mv 2013-12-23
dc.type.none.fl_str_mv


dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistadoilct.com.br/rilct/article/view/206
10.5935/2238-6416.20120016
url https://www.revistadoilct.com.br/rilct/article/view/206
identifier_str_mv 10.5935/2238-6416.20120016
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistadoilct.com.br/rilct/article/view/206/214
dc.rights.driver.fl_str_mv Direitos autorais 2014 Revista do Instituto de Laticínios Cândido Tostes
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2014 Revista do Instituto de Laticínios Cândido Tostes
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv ILCT
publisher.none.fl_str_mv ILCT
dc.source.none.fl_str_mv Journal of Candido Tostes Dairy Institute; v. 67, n. 385 (2012); 5-10
Revista do Instituto de Laticínios Cândido Tostes; v. 67, n. 385 (2012); 5-10
2238-6416
0100-3674
reponame:Revista do Instituto de Laticínios Cândido Tostes
instname:Empresa de Pesquisa Agropecuária de Minas Gerais (EPAMIG)
instacron:EPAMIG
instname_str Empresa de Pesquisa Agropecuária de Minas Gerais (EPAMIG)
instacron_str EPAMIG
institution EPAMIG
reponame_str Revista do Instituto de Laticínios Cândido Tostes
collection Revista do Instituto de Laticínios Cândido Tostes
repository.name.fl_str_mv Revista do Instituto de Laticínios Cândido Tostes - Empresa de Pesquisa Agropecuária de Minas Gerais (EPAMIG)
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