Dynamic capabilities and the inward internalization process of an Argentine multinational to Brazil

Detalhes bibliográficos
Autor(a) principal: Werlang, Nathalia Berger Werlang
Data de Publicação: 2014
Outros Autores: Dalbosco, Inocencia Boita, Floriani, Dinorá Eliete, Rossetto, Carlos Ricardo
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Internext
Texto Completo: https://internext.espm.br/internext/article/view/247
Resumo: The article aims to check which dynamic capabilities developed and used by the multinational has contributed to the internationalization process of the subsidiary in Brazil. The research methodology had a qualitative approach, and used the case study for data collection, with the application of in-depth semi-structured interviews. The results show that, according to the economic theory, the company took property advantages, from the development of locals and non-locals competencies. The location advantage was explored from the choice of the host country, taking into consideration the potential market. Regarding the behavioral theory, it was identified that the internalization occurred gradually, started with exportation, and currently it is characterized as greenfield. Concerning the dynamic capabilities, they were developed by the company at the moment the company knew how to reconfigure and adapt the competencies developed in each unit, using them in its internalization process.
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spelling Dynamic capabilities and the inward internalization process of an Argentine multinational to BrazilCapacidades dinâmicas e o processo de internacionalização inward de uma multinacional argentina para o BrasilDynamic capabilitiesInternationalizationMultinationalCompetenciesCapacidades dinâmicasInternacionalizaçãoMultinacionalCompetênciasThe article aims to check which dynamic capabilities developed and used by the multinational has contributed to the internationalization process of the subsidiary in Brazil. The research methodology had a qualitative approach, and used the case study for data collection, with the application of in-depth semi-structured interviews. The results show that, according to the economic theory, the company took property advantages, from the development of locals and non-locals competencies. The location advantage was explored from the choice of the host country, taking into consideration the potential market. Regarding the behavioral theory, it was identified that the internalization occurred gradually, started with exportation, and currently it is characterized as greenfield. Concerning the dynamic capabilities, they were developed by the company at the moment the company knew how to reconfigure and adapt the competencies developed in each unit, using them in its internalization process.O artigo tem como objetivo verificar quais capacidades dinâmicas desenvolvidas e utilizadas pela empresa multinacional contribuíram para o processo de internacionalização da subsidiária no Brasil. A metodologia de pesquisa foi de abordagem qualitativa, utilizando o estudo de caso para a coleta de dados, com a aplicação de entrevistas semiestruturadas em profundidade. Os resultados apontam que, de acordo com a teoria econômica, a empresa aproveitou as vantagens de propriedade, a partir do desenvolvimento de competências locais e não locais. A vantagem de localização foi explorada a partir da escolha do país hospedeiro, levando em consideração o mercado potencial. Em relação à teoria comportamental, identificou-se que a internacionalização ocorreu de forma gradual, iniciando com exportação e, atualmente, caracteriza-se como greenfield. Quanto às capacidades dinâmicas, elas foram desenvolvidas pela empresa no momento em que a empresa soube reconfigurar e adaptar as competências desenvolvidas em cada unidade, aproveitando-as no seu processo de internacionalização.Escola Superior de Propaganda e Marketing - ESPM2014-04-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://internext.espm.br/internext/article/view/24710.18568/1980-4865.9122-39Internext - International Business and Management Review ; Vol. 9 No. 1 (2014): janeiro/abril; 22-39Internext; v. 9 n. 1 (2014): janeiro/abril; 22-391980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporenghttps://internext.espm.br/internext/article/view/247/172https://internext.espm.br/internext/article/view/247/185Copyright (c) 2015 Internextinfo:eu-repo/semantics/openAccessWerlang, Nathalia Berger WerlangDalbosco, Inocencia BoitaFloriani, Dinorá ElieteRossetto, Carlos Ricardo2023-06-06T20:34:17Zoai:ojs.emnuvens.com.br:article/247Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-06-06T20:34:17Internext - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv Dynamic capabilities and the inward internalization process of an Argentine multinational to Brazil
Capacidades dinâmicas e o processo de internacionalização inward de uma multinacional argentina para o Brasil
title Dynamic capabilities and the inward internalization process of an Argentine multinational to Brazil
spellingShingle Dynamic capabilities and the inward internalization process of an Argentine multinational to Brazil
Werlang, Nathalia Berger Werlang
Dynamic capabilities
Internationalization
Multinational
Competencies
Capacidades dinâmicas
Internacionalização
Multinacional
Competências
title_short Dynamic capabilities and the inward internalization process of an Argentine multinational to Brazil
title_full Dynamic capabilities and the inward internalization process of an Argentine multinational to Brazil
title_fullStr Dynamic capabilities and the inward internalization process of an Argentine multinational to Brazil
title_full_unstemmed Dynamic capabilities and the inward internalization process of an Argentine multinational to Brazil
title_sort Dynamic capabilities and the inward internalization process of an Argentine multinational to Brazil
author Werlang, Nathalia Berger Werlang
author_facet Werlang, Nathalia Berger Werlang
Dalbosco, Inocencia Boita
Floriani, Dinorá Eliete
Rossetto, Carlos Ricardo
author_role author
author2 Dalbosco, Inocencia Boita
Floriani, Dinorá Eliete
Rossetto, Carlos Ricardo
author2_role author
author
author
dc.contributor.author.fl_str_mv Werlang, Nathalia Berger Werlang
Dalbosco, Inocencia Boita
Floriani, Dinorá Eliete
Rossetto, Carlos Ricardo
dc.subject.por.fl_str_mv Dynamic capabilities
Internationalization
Multinational
Competencies
Capacidades dinâmicas
Internacionalização
Multinacional
Competências
topic Dynamic capabilities
Internationalization
Multinational
Competencies
Capacidades dinâmicas
Internacionalização
Multinacional
Competências
description The article aims to check which dynamic capabilities developed and used by the multinational has contributed to the internationalization process of the subsidiary in Brazil. The research methodology had a qualitative approach, and used the case study for data collection, with the application of in-depth semi-structured interviews. The results show that, according to the economic theory, the company took property advantages, from the development of locals and non-locals competencies. The location advantage was explored from the choice of the host country, taking into consideration the potential market. Regarding the behavioral theory, it was identified that the internalization occurred gradually, started with exportation, and currently it is characterized as greenfield. Concerning the dynamic capabilities, they were developed by the company at the moment the company knew how to reconfigure and adapt the competencies developed in each unit, using them in its internalization process.
publishDate 2014
dc.date.none.fl_str_mv 2014-04-23
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://internext.espm.br/internext/article/view/247
10.18568/1980-4865.9122-39
url https://internext.espm.br/internext/article/view/247
identifier_str_mv 10.18568/1980-4865.9122-39
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://internext.espm.br/internext/article/view/247/172
https://internext.espm.br/internext/article/view/247/185
dc.rights.driver.fl_str_mv Copyright (c) 2015 Internext
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Internext
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
dc.source.none.fl_str_mv Internext - International Business and Management Review ; Vol. 9 No. 1 (2014): janeiro/abril; 22-39
Internext; v. 9 n. 1 (2014): janeiro/abril; 22-39
1980-4865
reponame:Internext
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Internext
collection Internext
repository.name.fl_str_mv Internext - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv internext@espm.br
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