The olfactory marketing and judgment of environmental quality: an experiment in a company services.

Detalhes bibliográficos
Autor(a) principal: Miranda, Laura Melo
Data de Publicação: 2012
Outros Autores: Araújo, Davi Arruda
Tipo de documento: Artigo
Idioma: por
Título da fonte: Internext
Texto Completo: https://internext.espm.br/internext/article/view/128
Resumo: Based in some marketing atmosphere and environmental stimuli theories, this study is in fact a manipulation of aroma experiment in a company of the hotel industry, using the lavender scent The main purpose was to analyze the relationship between the olfactory stimuli, the quality of the environment. According to some researches, we have noticed that olfactory stimuli provoke effects on clients’ perception and, after that, positive or negative reactions toward the environment. Besides presenting a theoretical review of studies concerning on this field, we also replied through this work Bellizze’s (1983) measurement scales of quality. The results have showed that the olfactory stimuli partly influence the quality of the environment’s evaluation pointed by the clients.
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spelling The olfactory marketing and judgment of environmental quality: an experiment in a company services.O marketing olfativo e o julgamento da qualidade do ambiente: um experimento em uma empresa de serviços de hospedagemBased in some marketing atmosphere and environmental stimuli theories, this study is in fact a manipulation of aroma experiment in a company of the hotel industry, using the lavender scent The main purpose was to analyze the relationship between the olfactory stimuli, the quality of the environment. According to some researches, we have noticed that olfactory stimuli provoke effects on clients’ perception and, after that, positive or negative reactions toward the environment. Besides presenting a theoretical review of studies concerning on this field, we also replied through this work Bellizze’s (1983) measurement scales of quality. The results have showed that the olfactory stimuli partly influence the quality of the environment’s evaluation pointed by the clients.Este trabalho constitui em um experimento de aromatização de uma empresa com o aroma de lavanda. O objetivo foi analisar a relação entre o estímulo olfativo e a percepção dos indivíduos sobre a qualidade do ambiente após utilizar os serviços de hospedagem de uma empresa hoteleira. Estudos apontam que os estímulos olfativos provocam efeitos na percepção dos consumidores. Neste trabalho foi replicada a escala do julgamento da qualidade de Bellizze (1983). Foram realizadas análises estatísticas, descritivas e aplicadas com para testar a hipótese do experimento. Os resultados demonstraram que o estímulo olfativo impacta parcialmente a avaliação da qualidade do ambiente pelos consumidores.Escola Superior de Propaganda e Marketing - ESPM2012-06-29info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://internext.espm.br/internext/article/view/12810.18568/1980-4865.62165-187Internext - International Business and Management Review ; Vol. 6 No. 2 (2011); 165-187Internext; v. 6 n. 2 (2011); 165-1871980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporhttps://internext.espm.br/internext/article/view/128/124Copyright (c) 2015 Internextinfo:eu-repo/semantics/openAccessMiranda, Laura MeloAraújo, Davi Arruda2023-03-27T20:31:53Zoai:ojs.emnuvens.com.br:article/128Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-03-27T20:31:53Internext - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv The olfactory marketing and judgment of environmental quality: an experiment in a company services.
O marketing olfativo e o julgamento da qualidade do ambiente: um experimento em uma empresa de serviços de hospedagem
title The olfactory marketing and judgment of environmental quality: an experiment in a company services.
spellingShingle The olfactory marketing and judgment of environmental quality: an experiment in a company services.
Miranda, Laura Melo
title_short The olfactory marketing and judgment of environmental quality: an experiment in a company services.
title_full The olfactory marketing and judgment of environmental quality: an experiment in a company services.
title_fullStr The olfactory marketing and judgment of environmental quality: an experiment in a company services.
title_full_unstemmed The olfactory marketing and judgment of environmental quality: an experiment in a company services.
title_sort The olfactory marketing and judgment of environmental quality: an experiment in a company services.
author Miranda, Laura Melo
author_facet Miranda, Laura Melo
Araújo, Davi Arruda
author_role author
author2 Araújo, Davi Arruda
author2_role author
dc.contributor.author.fl_str_mv Miranda, Laura Melo
Araújo, Davi Arruda
description Based in some marketing atmosphere and environmental stimuli theories, this study is in fact a manipulation of aroma experiment in a company of the hotel industry, using the lavender scent The main purpose was to analyze the relationship between the olfactory stimuli, the quality of the environment. According to some researches, we have noticed that olfactory stimuli provoke effects on clients’ perception and, after that, positive or negative reactions toward the environment. Besides presenting a theoretical review of studies concerning on this field, we also replied through this work Bellizze’s (1983) measurement scales of quality. The results have showed that the olfactory stimuli partly influence the quality of the environment’s evaluation pointed by the clients.
publishDate 2012
dc.date.none.fl_str_mv 2012-06-29
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://internext.espm.br/internext/article/view/128
10.18568/1980-4865.62165-187
url https://internext.espm.br/internext/article/view/128
identifier_str_mv 10.18568/1980-4865.62165-187
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://internext.espm.br/internext/article/view/128/124
dc.rights.driver.fl_str_mv Copyright (c) 2015 Internext
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Internext
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
dc.source.none.fl_str_mv Internext - International Business and Management Review ; Vol. 6 No. 2 (2011); 165-187
Internext; v. 6 n. 2 (2011); 165-187
1980-4865
reponame:Internext
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Internext
collection Internext
repository.name.fl_str_mv Internext - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv internext@espm.br
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