Product Innovation as a Competitive Advantage for Emerging Multinationals: The Case of the Judge Revolver in The USA

Detalhes bibliográficos
Autor(a) principal: Machado, Marcelo André
Data de Publicação: 2018
Outros Autores: Azambuja, André Volkman
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Internext
Texto Completo: https://internext.espm.br/internext/article/view/430
Resumo: This paper aimed to evaluate the product innovation as a resource in the internationalization process of an emerging multinational (EMN), the Brazilian company Taurus in the North American market. Through the lenses of the Resource Based View (RBV), we discuss the role of product innovation, the case of The Judge revolver, as a resource for competitive advantage in the internationalization process of an EMN. In-depth interviews were conducted with managers involved in the development and introduction of the product into the USA market, as well as document analysis and direct observation. The results indicated that an innovative product can be vital for an emerging multinational entering a developed market. Other result points out that an innovative product of an EMN is capable of provoking competitive responses in developed markets where the product was introduced.
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spelling Product Innovation as a Competitive Advantage for Emerging Multinationals: The Case of the Judge Revolver in The USAEmerging MultinationalsProduct InnovationBrazilian Firms InternationalizationBrazilian Arms IndustryResource Based ViewInternational BusinessThis paper aimed to evaluate the product innovation as a resource in the internationalization process of an emerging multinational (EMN), the Brazilian company Taurus in the North American market. Through the lenses of the Resource Based View (RBV), we discuss the role of product innovation, the case of The Judge revolver, as a resource for competitive advantage in the internationalization process of an EMN. In-depth interviews were conducted with managers involved in the development and introduction of the product into the USA market, as well as document analysis and direct observation. The results indicated that an innovative product can be vital for an emerging multinational entering a developed market. Other result points out that an innovative product of an EMN is capable of provoking competitive responses in developed markets where the product was introduced.Escola Superior de Propaganda e Marketing - ESPM2018-09-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/otherapplication/pdfhttps://internext.espm.br/internext/article/view/43010.18568/1980-4865.1331-13Internext - International Business and Management Review ; Vol. 13 No. 3 (2018): September/December; 1-13Internext; v. 13 n. 3 (2018): Setembro/Dezembro; 1-131980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMenghttps://internext.espm.br/internext/article/view/430/pdfCopyright (c) 2018 Internext - Revista Eletrônica de Negócios Internacionais da ESPMinfo:eu-repo/semantics/openAccessMachado, Marcelo AndréAzambuja, André Volkman2023-06-06T20:47:32Zoai:ojs.emnuvens.com.br:article/430Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-06-06T20:47:32Internext - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv Product Innovation as a Competitive Advantage for Emerging Multinationals: The Case of the Judge Revolver in The USA
title Product Innovation as a Competitive Advantage for Emerging Multinationals: The Case of the Judge Revolver in The USA
spellingShingle Product Innovation as a Competitive Advantage for Emerging Multinationals: The Case of the Judge Revolver in The USA
Machado, Marcelo André
Emerging Multinationals
Product Innovation
Brazilian Firms Internationalization
Brazilian Arms Industry
Resource Based View
International Business
title_short Product Innovation as a Competitive Advantage for Emerging Multinationals: The Case of the Judge Revolver in The USA
title_full Product Innovation as a Competitive Advantage for Emerging Multinationals: The Case of the Judge Revolver in The USA
title_fullStr Product Innovation as a Competitive Advantage for Emerging Multinationals: The Case of the Judge Revolver in The USA
title_full_unstemmed Product Innovation as a Competitive Advantage for Emerging Multinationals: The Case of the Judge Revolver in The USA
title_sort Product Innovation as a Competitive Advantage for Emerging Multinationals: The Case of the Judge Revolver in The USA
author Machado, Marcelo André
author_facet Machado, Marcelo André
Azambuja, André Volkman
author_role author
author2 Azambuja, André Volkman
author2_role author
dc.contributor.author.fl_str_mv Machado, Marcelo André
Azambuja, André Volkman
dc.subject.por.fl_str_mv Emerging Multinationals
Product Innovation
Brazilian Firms Internationalization
Brazilian Arms Industry
Resource Based View
International Business
topic Emerging Multinationals
Product Innovation
Brazilian Firms Internationalization
Brazilian Arms Industry
Resource Based View
International Business
description This paper aimed to evaluate the product innovation as a resource in the internationalization process of an emerging multinational (EMN), the Brazilian company Taurus in the North American market. Through the lenses of the Resource Based View (RBV), we discuss the role of product innovation, the case of The Judge revolver, as a resource for competitive advantage in the internationalization process of an EMN. In-depth interviews were conducted with managers involved in the development and introduction of the product into the USA market, as well as document analysis and direct observation. The results indicated that an innovative product can be vital for an emerging multinational entering a developed market. Other result points out that an innovative product of an EMN is capable of provoking competitive responses in developed markets where the product was introduced.
publishDate 2018
dc.date.none.fl_str_mv 2018-09-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
info:eu-repo/semantics/other
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://internext.espm.br/internext/article/view/430
10.18568/1980-4865.1331-13
url https://internext.espm.br/internext/article/view/430
identifier_str_mv 10.18568/1980-4865.1331-13
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://internext.espm.br/internext/article/view/430/pdf
dc.rights.driver.fl_str_mv Copyright (c) 2018 Internext - Revista Eletrônica de Negócios Internacionais da ESPM
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Internext - Revista Eletrônica de Negócios Internacionais da ESPM
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
dc.source.none.fl_str_mv Internext - International Business and Management Review ; Vol. 13 No. 3 (2018): September/December; 1-13
Internext; v. 13 n. 3 (2018): Setembro/Dezembro; 1-13
1980-4865
reponame:Internext
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Internext
collection Internext
repository.name.fl_str_mv Internext - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv internext@espm.br
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