Product Innovation as a Competitive Advantage for Emerging Multinationals: The Case of the Judge Revolver in The USA
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Internext |
Texto Completo: | https://internext.espm.br/internext/article/view/430 |
Resumo: | This paper aimed to evaluate the product innovation as a resource in the internationalization process of an emerging multinational (EMN), the Brazilian company Taurus in the North American market. Through the lenses of the Resource Based View (RBV), we discuss the role of product innovation, the case of The Judge revolver, as a resource for competitive advantage in the internationalization process of an EMN. In-depth interviews were conducted with managers involved in the development and introduction of the product into the USA market, as well as document analysis and direct observation. The results indicated that an innovative product can be vital for an emerging multinational entering a developed market. Other result points out that an innovative product of an EMN is capable of provoking competitive responses in developed markets where the product was introduced. |
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Product Innovation as a Competitive Advantage for Emerging Multinationals: The Case of the Judge Revolver in The USAEmerging MultinationalsProduct InnovationBrazilian Firms InternationalizationBrazilian Arms IndustryResource Based ViewInternational BusinessThis paper aimed to evaluate the product innovation as a resource in the internationalization process of an emerging multinational (EMN), the Brazilian company Taurus in the North American market. Through the lenses of the Resource Based View (RBV), we discuss the role of product innovation, the case of The Judge revolver, as a resource for competitive advantage in the internationalization process of an EMN. In-depth interviews were conducted with managers involved in the development and introduction of the product into the USA market, as well as document analysis and direct observation. The results indicated that an innovative product can be vital for an emerging multinational entering a developed market. Other result points out that an innovative product of an EMN is capable of provoking competitive responses in developed markets where the product was introduced.Escola Superior de Propaganda e Marketing - ESPM2018-09-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/otherapplication/pdfhttps://internext.espm.br/internext/article/view/43010.18568/1980-4865.1331-13Internext - International Business and Management Review ; Vol. 13 No. 3 (2018): September/December; 1-13Internext; v. 13 n. 3 (2018): Setembro/Dezembro; 1-131980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMenghttps://internext.espm.br/internext/article/view/430/pdfCopyright (c) 2018 Internext - Revista Eletrônica de Negócios Internacionais da ESPMinfo:eu-repo/semantics/openAccessMachado, Marcelo AndréAzambuja, André Volkman2023-06-06T20:47:32Zoai:ojs.emnuvens.com.br:article/430Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-06-06T20:47:32Internext - Escola Superior de Propaganda e Marketing (ESPM)false |
dc.title.none.fl_str_mv |
Product Innovation as a Competitive Advantage for Emerging Multinationals: The Case of the Judge Revolver in The USA |
title |
Product Innovation as a Competitive Advantage for Emerging Multinationals: The Case of the Judge Revolver in The USA |
spellingShingle |
Product Innovation as a Competitive Advantage for Emerging Multinationals: The Case of the Judge Revolver in The USA Machado, Marcelo André Emerging Multinationals Product Innovation Brazilian Firms Internationalization Brazilian Arms Industry Resource Based View International Business |
title_short |
Product Innovation as a Competitive Advantage for Emerging Multinationals: The Case of the Judge Revolver in The USA |
title_full |
Product Innovation as a Competitive Advantage for Emerging Multinationals: The Case of the Judge Revolver in The USA |
title_fullStr |
Product Innovation as a Competitive Advantage for Emerging Multinationals: The Case of the Judge Revolver in The USA |
title_full_unstemmed |
Product Innovation as a Competitive Advantage for Emerging Multinationals: The Case of the Judge Revolver in The USA |
title_sort |
Product Innovation as a Competitive Advantage for Emerging Multinationals: The Case of the Judge Revolver in The USA |
author |
Machado, Marcelo André |
author_facet |
Machado, Marcelo André Azambuja, André Volkman |
author_role |
author |
author2 |
Azambuja, André Volkman |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Machado, Marcelo André Azambuja, André Volkman |
dc.subject.por.fl_str_mv |
Emerging Multinationals Product Innovation Brazilian Firms Internationalization Brazilian Arms Industry Resource Based View International Business |
topic |
Emerging Multinationals Product Innovation Brazilian Firms Internationalization Brazilian Arms Industry Resource Based View International Business |
description |
This paper aimed to evaluate the product innovation as a resource in the internationalization process of an emerging multinational (EMN), the Brazilian company Taurus in the North American market. Through the lenses of the Resource Based View (RBV), we discuss the role of product innovation, the case of The Judge revolver, as a resource for competitive advantage in the internationalization process of an EMN. In-depth interviews were conducted with managers involved in the development and introduction of the product into the USA market, as well as document analysis and direct observation. The results indicated that an innovative product can be vital for an emerging multinational entering a developed market. Other result points out that an innovative product of an EMN is capable of provoking competitive responses in developed markets where the product was introduced. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-09-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/other |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://internext.espm.br/internext/article/view/430 10.18568/1980-4865.1331-13 |
url |
https://internext.espm.br/internext/article/view/430 |
identifier_str_mv |
10.18568/1980-4865.1331-13 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://internext.espm.br/internext/article/view/430/pdf |
dc.rights.driver.fl_str_mv |
Copyright (c) 2018 Internext - Revista Eletrônica de Negócios Internacionais da ESPM info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2018 Internext - Revista Eletrônica de Negócios Internacionais da ESPM |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing - ESPM |
publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing - ESPM |
dc.source.none.fl_str_mv |
Internext - International Business and Management Review ; Vol. 13 No. 3 (2018): September/December; 1-13 Internext; v. 13 n. 3 (2018): Setembro/Dezembro; 1-13 1980-4865 reponame:Internext instname:Escola Superior de Propaganda e Marketing (ESPM) instacron:ESPM |
instname_str |
Escola Superior de Propaganda e Marketing (ESPM) |
instacron_str |
ESPM |
institution |
ESPM |
reponame_str |
Internext |
collection |
Internext |
repository.name.fl_str_mv |
Internext - Escola Superior de Propaganda e Marketing (ESPM) |
repository.mail.fl_str_mv |
internext@espm.br |
_version_ |
1793890310038749184 |