The evolution model of Uppsala in light of the complex adaptive systems approach

• Autor(a) principal: Silva, Rennaly Alves da
• Data de Publicação: 2013
• Outros Autores: Moraes, Walter Fernando Araújo de
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Internext
• DOI: 10.18568/1980-4865.8363-80
• Texto Completo: https://internext.espm.br/internext/article/view/205
• topic: Internationalization; Uppsala Model; Paradigm of complexity; Complex adaptive systems; Internacionalização; Modelo de Uppsala; Paradigma da complexidade; Sistemas adaptativos complexos

The behavioral approach to the internationalization of companies explains that the movements toward external markets occur in accordance with the increasing commitment of resources to mitigate the effects of uncertainty and reduce the perception of risk. Evidence indicates that the theories and practices developed in the domestic market may not be able to explain the reality of companies that operate in international markets. Thus, the Paradigm of Complexity presents itself as a comprehensive alternative to realize the relationships within organizations and markets. Accordingly, the aim of this theoretical paper is to analyze the evolution of the Uppsala Model between years 1975 and 2010 with the understanding of the companies in the process of internationalization as Complex Adaptive Systems, in accordance with the Model Kelly and Allison (1998). Four propositions are presented that show the links between the approaches. The most surprising is the perception that the conceptual evolution of the Uppsala Model seems to accompany the evolution of complexity levels, presented in Model Kelly and Allison.