Overcoming liability of outsidership in China: The experience of Brazilian companies in developing Guanxi

Detalhes bibliográficos
Autor(a) principal: Schiavini, Janaina Mortari
Data de Publicação: 2015
Outros Autores: Scherer, Flavia Luciane
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Internext
Texto Completo: https://internext.espm.br/internext/article/view/269
Resumo: In light of discussions on corporate internationalization, a theoretical approach advocates that the main barriers to internationalization are related to the burden of being outside international relationship networks, that is, so-called liability of outsidership. Given China’s relevance to Brazil and the complexity of that country’s business relations (guanxi), this study aims to investigate how Brazilian companies operating in China develop guanxi as a means of overcoming liability of outsidership, based on Chen and Chen’s theoretical framework (2004). A descriptive and qualitative study was conducted analyzing multiple cases in four Brazilian companies from the services sector with offices in China. Data were collected through semi-structured interviews. Data were treated by content analysis using NVivo 8.0 software. The results identified the motives behind internationalization to China, the difficulties encountered due to the liability of outsidership, the significant benefits of guanxi, and activities carried out in order to develop it. This study is expected to contribute to generating knowledge on the internationalization of companies to China.
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spelling Overcoming liability of outsidership in China: The experience of Brazilian companies in developing GuanxiSuperando a liability of outsidership na China: A experiência das empresas brasileiras no desenvolvimento do guanxiInternacionalizationLiability of OutsidershipGuanxiNetworksChinaInternacionalizaçãoLiability of OutsidershipGuanxiRedesChinaIn light of discussions on corporate internationalization, a theoretical approach advocates that the main barriers to internationalization are related to the burden of being outside international relationship networks, that is, so-called liability of outsidership. Given China’s relevance to Brazil and the complexity of that country’s business relations (guanxi), this study aims to investigate how Brazilian companies operating in China develop guanxi as a means of overcoming liability of outsidership, based on Chen and Chen’s theoretical framework (2004). A descriptive and qualitative study was conducted analyzing multiple cases in four Brazilian companies from the services sector with offices in China. Data were collected through semi-structured interviews. Data were treated by content analysis using NVivo 8.0 software. The results identified the motives behind internationalization to China, the difficulties encountered due to the liability of outsidership, the significant benefits of guanxi, and activities carried out in order to develop it. This study is expected to contribute to generating knowledge on the internationalization of companies to China.À luz das discussões sobre internacionalização de empresas, uma abordagem teórica defende que as principais barreiras no processo de internacionalização estão relacionadas ao ônus de estar fora das redes de relacionamento internacionais, ou seja, enfrentam a chamada liability of outsidership. Considerando a relevância da China para o Brasil e a complexidade das relações de negócios no país (guanxi), este estudo se propôs a investigar como empresas brasileiras que operam na China desenvolvem guanxi como meio de superar a liability of outsidership, com base no modelo teórico de Chen e Chen (2004). Foi desenvolvida uma pesquisa descritiva e qualitativa, sendo realizado um estudo de casos múltiplos em quatro empresas brasileiras do setor de serviços que possuem filial na China. A coleta de dados ocorreu por meio de entrevistas semi-estruturadas. Para o tratamento dos dados, optou-se pela análise de conteúdo, com o auxílio do software NVivo 8.0. Os resultados identificaram as motivações na internacionalização para a China, as dificuldades enfrentadas decorrentes da liability of outsidership, a importância e os benefícios do guanxi, e as atividades realizadas para o seu desenvolvimento. Espera-se que este trabalho contribua para geração de conhecimento sobre a internacionalização das empresas brasileiras para a China.Escola Superior de Propaganda e Marketing - ESPM2015-12-18info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://internext.espm.br/internext/article/view/26910.18568/1980-4865.10344-57Internext - International Business and Management Review ; Vol. 10 No. 3 (2015): September/December 2015; 44-57Internext; v. 10 n. 3 (2015): SETEMBRO/DEZEMBRO; 44-571980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporenghttps://internext.espm.br/internext/article/view/269/250https://internext.espm.br/internext/article/view/269/257Copyright (c) 2015 Internext - Revista Eletrônica de Negócios Internacionais da ESPMinfo:eu-repo/semantics/openAccessSchiavini, Janaina MortariScherer, Flavia Luciane2023-06-06T20:32:55Zoai:ojs.emnuvens.com.br:article/269Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-06-06T20:32:55Internext - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv Overcoming liability of outsidership in China: The experience of Brazilian companies in developing Guanxi
Superando a liability of outsidership na China: A experiência das empresas brasileiras no desenvolvimento do guanxi
title Overcoming liability of outsidership in China: The experience of Brazilian companies in developing Guanxi
spellingShingle Overcoming liability of outsidership in China: The experience of Brazilian companies in developing Guanxi
Schiavini, Janaina Mortari
Internacionalization
Liability of Outsidership
Guanxi
Networks
China
Internacionalização
Liability of Outsidership
Guanxi
Redes
China
title_short Overcoming liability of outsidership in China: The experience of Brazilian companies in developing Guanxi
title_full Overcoming liability of outsidership in China: The experience of Brazilian companies in developing Guanxi
title_fullStr Overcoming liability of outsidership in China: The experience of Brazilian companies in developing Guanxi
title_full_unstemmed Overcoming liability of outsidership in China: The experience of Brazilian companies in developing Guanxi
title_sort Overcoming liability of outsidership in China: The experience of Brazilian companies in developing Guanxi
author Schiavini, Janaina Mortari
author_facet Schiavini, Janaina Mortari
Scherer, Flavia Luciane
author_role author
author2 Scherer, Flavia Luciane
author2_role author
dc.contributor.author.fl_str_mv Schiavini, Janaina Mortari
Scherer, Flavia Luciane
dc.subject.por.fl_str_mv Internacionalization
Liability of Outsidership
Guanxi
Networks
China
Internacionalização
Liability of Outsidership
Guanxi
Redes
China
topic Internacionalization
Liability of Outsidership
Guanxi
Networks
China
Internacionalização
Liability of Outsidership
Guanxi
Redes
China
description In light of discussions on corporate internationalization, a theoretical approach advocates that the main barriers to internationalization are related to the burden of being outside international relationship networks, that is, so-called liability of outsidership. Given China’s relevance to Brazil and the complexity of that country’s business relations (guanxi), this study aims to investigate how Brazilian companies operating in China develop guanxi as a means of overcoming liability of outsidership, based on Chen and Chen’s theoretical framework (2004). A descriptive and qualitative study was conducted analyzing multiple cases in four Brazilian companies from the services sector with offices in China. Data were collected through semi-structured interviews. Data were treated by content analysis using NVivo 8.0 software. The results identified the motives behind internationalization to China, the difficulties encountered due to the liability of outsidership, the significant benefits of guanxi, and activities carried out in order to develop it. This study is expected to contribute to generating knowledge on the internationalization of companies to China.
publishDate 2015
dc.date.none.fl_str_mv 2015-12-18
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://internext.espm.br/internext/article/view/269
10.18568/1980-4865.10344-57
url https://internext.espm.br/internext/article/view/269
identifier_str_mv 10.18568/1980-4865.10344-57
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://internext.espm.br/internext/article/view/269/250
https://internext.espm.br/internext/article/view/269/257
dc.rights.driver.fl_str_mv Copyright (c) 2015 Internext - Revista Eletrônica de Negócios Internacionais da ESPM
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Internext - Revista Eletrônica de Negócios Internacionais da ESPM
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
dc.source.none.fl_str_mv Internext - International Business and Management Review ; Vol. 10 No. 3 (2015): September/December 2015; 44-57
Internext; v. 10 n. 3 (2015): SETEMBRO/DEZEMBRO; 44-57
1980-4865
reponame:Internext
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Internext
collection Internext
repository.name.fl_str_mv Internext - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv internext@espm.br
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