Overcoming liability of outsidership in China: The experience of Brazilian companies in developing Guanxi
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por eng |
Título da fonte: | Internext |
Texto Completo: | https://internext.espm.br/internext/article/view/269 |
Resumo: | In light of discussions on corporate internationalization, a theoretical approach advocates that the main barriers to internationalization are related to the burden of being outside international relationship networks, that is, so-called liability of outsidership. Given China’s relevance to Brazil and the complexity of that country’s business relations (guanxi), this study aims to investigate how Brazilian companies operating in China develop guanxi as a means of overcoming liability of outsidership, based on Chen and Chen’s theoretical framework (2004). A descriptive and qualitative study was conducted analyzing multiple cases in four Brazilian companies from the services sector with offices in China. Data were collected through semi-structured interviews. Data were treated by content analysis using NVivo 8.0 software. The results identified the motives behind internationalization to China, the difficulties encountered due to the liability of outsidership, the significant benefits of guanxi, and activities carried out in order to develop it. This study is expected to contribute to generating knowledge on the internationalization of companies to China. |
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Overcoming liability of outsidership in China: The experience of Brazilian companies in developing GuanxiSuperando a liability of outsidership na China: A experiência das empresas brasileiras no desenvolvimento do guanxiInternacionalizationLiability of OutsidershipGuanxiNetworksChinaInternacionalizaçãoLiability of OutsidershipGuanxiRedesChinaIn light of discussions on corporate internationalization, a theoretical approach advocates that the main barriers to internationalization are related to the burden of being outside international relationship networks, that is, so-called liability of outsidership. Given China’s relevance to Brazil and the complexity of that country’s business relations (guanxi), this study aims to investigate how Brazilian companies operating in China develop guanxi as a means of overcoming liability of outsidership, based on Chen and Chen’s theoretical framework (2004). A descriptive and qualitative study was conducted analyzing multiple cases in four Brazilian companies from the services sector with offices in China. Data were collected through semi-structured interviews. Data were treated by content analysis using NVivo 8.0 software. The results identified the motives behind internationalization to China, the difficulties encountered due to the liability of outsidership, the significant benefits of guanxi, and activities carried out in order to develop it. This study is expected to contribute to generating knowledge on the internationalization of companies to China.À luz das discussões sobre internacionalização de empresas, uma abordagem teórica defende que as principais barreiras no processo de internacionalização estão relacionadas ao ônus de estar fora das redes de relacionamento internacionais, ou seja, enfrentam a chamada liability of outsidership. Considerando a relevância da China para o Brasil e a complexidade das relações de negócios no país (guanxi), este estudo se propôs a investigar como empresas brasileiras que operam na China desenvolvem guanxi como meio de superar a liability of outsidership, com base no modelo teórico de Chen e Chen (2004). Foi desenvolvida uma pesquisa descritiva e qualitativa, sendo realizado um estudo de casos múltiplos em quatro empresas brasileiras do setor de serviços que possuem filial na China. A coleta de dados ocorreu por meio de entrevistas semi-estruturadas. Para o tratamento dos dados, optou-se pela análise de conteúdo, com o auxílio do software NVivo 8.0. Os resultados identificaram as motivações na internacionalização para a China, as dificuldades enfrentadas decorrentes da liability of outsidership, a importância e os benefícios do guanxi, e as atividades realizadas para o seu desenvolvimento. Espera-se que este trabalho contribua para geração de conhecimento sobre a internacionalização das empresas brasileiras para a China.Escola Superior de Propaganda e Marketing - ESPM2015-12-18info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://internext.espm.br/internext/article/view/26910.18568/1980-4865.10344-57Internext - International Business and Management Review ; Vol. 10 No. 3 (2015): September/December 2015; 44-57Internext; v. 10 n. 3 (2015): SETEMBRO/DEZEMBRO; 44-571980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporenghttps://internext.espm.br/internext/article/view/269/250https://internext.espm.br/internext/article/view/269/257Copyright (c) 2015 Internext - Revista Eletrônica de Negócios Internacionais da ESPMinfo:eu-repo/semantics/openAccessSchiavini, Janaina MortariScherer, Flavia Luciane2023-06-06T20:32:55Zoai:ojs.emnuvens.com.br:article/269Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-06-06T20:32:55Internext - Escola Superior de Propaganda e Marketing (ESPM)false |
dc.title.none.fl_str_mv |
Overcoming liability of outsidership in China: The experience of Brazilian companies in developing Guanxi Superando a liability of outsidership na China: A experiência das empresas brasileiras no desenvolvimento do guanxi |
title |
Overcoming liability of outsidership in China: The experience of Brazilian companies in developing Guanxi |
spellingShingle |
Overcoming liability of outsidership in China: The experience of Brazilian companies in developing Guanxi Schiavini, Janaina Mortari Internacionalization Liability of Outsidership Guanxi Networks China Internacionalização Liability of Outsidership Guanxi Redes China |
title_short |
Overcoming liability of outsidership in China: The experience of Brazilian companies in developing Guanxi |
title_full |
Overcoming liability of outsidership in China: The experience of Brazilian companies in developing Guanxi |
title_fullStr |
Overcoming liability of outsidership in China: The experience of Brazilian companies in developing Guanxi |
title_full_unstemmed |
Overcoming liability of outsidership in China: The experience of Brazilian companies in developing Guanxi |
title_sort |
Overcoming liability of outsidership in China: The experience of Brazilian companies in developing Guanxi |
author |
Schiavini, Janaina Mortari |
author_facet |
Schiavini, Janaina Mortari Scherer, Flavia Luciane |
author_role |
author |
author2 |
Scherer, Flavia Luciane |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Schiavini, Janaina Mortari Scherer, Flavia Luciane |
dc.subject.por.fl_str_mv |
Internacionalization Liability of Outsidership Guanxi Networks China Internacionalização Liability of Outsidership Guanxi Redes China |
topic |
Internacionalization Liability of Outsidership Guanxi Networks China Internacionalização Liability of Outsidership Guanxi Redes China |
description |
In light of discussions on corporate internationalization, a theoretical approach advocates that the main barriers to internationalization are related to the burden of being outside international relationship networks, that is, so-called liability of outsidership. Given China’s relevance to Brazil and the complexity of that country’s business relations (guanxi), this study aims to investigate how Brazilian companies operating in China develop guanxi as a means of overcoming liability of outsidership, based on Chen and Chen’s theoretical framework (2004). A descriptive and qualitative study was conducted analyzing multiple cases in four Brazilian companies from the services sector with offices in China. Data were collected through semi-structured interviews. Data were treated by content analysis using NVivo 8.0 software. The results identified the motives behind internationalization to China, the difficulties encountered due to the liability of outsidership, the significant benefits of guanxi, and activities carried out in order to develop it. This study is expected to contribute to generating knowledge on the internationalization of companies to China. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-12-18 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://internext.espm.br/internext/article/view/269 10.18568/1980-4865.10344-57 |
url |
https://internext.espm.br/internext/article/view/269 |
identifier_str_mv |
10.18568/1980-4865.10344-57 |
dc.language.iso.fl_str_mv |
por eng |
language |
por eng |
dc.relation.none.fl_str_mv |
https://internext.espm.br/internext/article/view/269/250 https://internext.espm.br/internext/article/view/269/257 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2015 Internext - Revista Eletrônica de Negócios Internacionais da ESPM info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2015 Internext - Revista Eletrônica de Negócios Internacionais da ESPM |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing - ESPM |
publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing - ESPM |
dc.source.none.fl_str_mv |
Internext - International Business and Management Review ; Vol. 10 No. 3 (2015): September/December 2015; 44-57 Internext; v. 10 n. 3 (2015): SETEMBRO/DEZEMBRO; 44-57 1980-4865 reponame:Internext instname:Escola Superior de Propaganda e Marketing (ESPM) instacron:ESPM |
instname_str |
Escola Superior de Propaganda e Marketing (ESPM) |
instacron_str |
ESPM |
institution |
ESPM |
reponame_str |
Internext |
collection |
Internext |
repository.name.fl_str_mv |
Internext - Escola Superior de Propaganda e Marketing (ESPM) |
repository.mail.fl_str_mv |
internext@espm.br |
_version_ |
1793890309596250112 |