Chinese business culture as perceived by brazilian expatriates

Detalhes bibliográficos
Autor(a) principal: Scherer, Laura Alves
Data de Publicação: 2015
Outros Autores: Minello, Italo Fernando
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Internext
Texto Completo: https://internext.espm.br/internext/article/view/308
Resumo: The aim of this article is to analyze Chinese culture related to business as perceived by Brazilian expatriates in China. For this purpose, literature concerning the expatriate and cultural differences between Brazil and China was reviewed. The qualitative approach was adopted as the study method, carrying out semi-structured interviews with twelve Brazilian expatriate professionals in China. To analyze the data a content analysis technique was used, specifically the categorical analysis, using the following categories: guanxi, standard cultural behavior, role specialization, save face, and respect for hierarchy. The results highlight the difficulty expatriates have in understanding the Chinese standard of behavior in their professional activities, such as: the relationship ties and trust that the Chinese prioritize to make a deal, known as guanxi; the Chinese characteristic to perform only ‘their’ job function, to be a specialist; the fact they cannot respond to their boss in a direct way because of shame or embarrassment, known as to “save face"; and the hierarchy, highly respected by the Chinese.
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spelling Chinese business culture as perceived by brazilian expatriatesA cultura Chinesa nos negócios na percepção de Brasileiros ExpatriadosExpatriatesCultureChinaGuanxiSave FaceExpatriadosCulturaChinaGuanxiSalvar a faceCultura Chinesa nos negóciosThe aim of this article is to analyze Chinese culture related to business as perceived by Brazilian expatriates in China. For this purpose, literature concerning the expatriate and cultural differences between Brazil and China was reviewed. The qualitative approach was adopted as the study method, carrying out semi-structured interviews with twelve Brazilian expatriate professionals in China. To analyze the data a content analysis technique was used, specifically the categorical analysis, using the following categories: guanxi, standard cultural behavior, role specialization, save face, and respect for hierarchy. The results highlight the difficulty expatriates have in understanding the Chinese standard of behavior in their professional activities, such as: the relationship ties and trust that the Chinese prioritize to make a deal, known as guanxi; the Chinese characteristic to perform only ‘their’ job function, to be a specialist; the fact they cannot respond to their boss in a direct way because of shame or embarrassment, known as to “save face"; and the hierarchy, highly respected by the Chinese.O objetivo deste artigo consiste em analisar a cultura chinesa relacionada aos negócios na percepção de brasileiros expatriados na China. Para este propósito, abordou-se sobre a literatura referente ao expatriado e às diferenças culturais entre Brasil e China. Como método de estudo, trata-se de uma abordagem qualitativa em que foram realizadas entrevistas semiestruturadas com doze profissionais brasileiros expatriados na China. Para a análise dos dados foi utilizada a técnica de análise de conteúdo, especificamente a análise categorial, sendo as categorias: guanxi, comportamento cultural padrão, especialização de função, salvar a face, e respeito à hierarquia. Como resultados, evidencia-se a dificuldade de compreensão do comportamento padrão dos chineses nas suas atividades profissionais por parte dos expatriados, como: os laços de relacionamento e confiança que os chineses priorizam ao fazer um negócio, denominados guanxi; a característica de o chinês executar somente a sua função de trabalho, ser um especialista; o fato de não conseguir responder ao seu chefe de uma forma direta, por vergonha ou constrangimento, que denomina-se “salvar a face”; e a hierarquia bastante respeitada pelos chineses.Escola Superior de Propaganda e Marketing - ESPM2015-12-18info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://internext.espm.br/internext/article/view/30810.18568/1980-4865.10331-43Internext - International Business and Management Review ; Vol. 10 No. 3 (2015): September/December 2015; 31-43Internext; v. 10 n. 3 (2015): SETEMBRO/DEZEMBRO; 31-431980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporenghttps://internext.espm.br/internext/article/view/308/248https://internext.espm.br/internext/article/view/308/256Copyright (c) 2015 Internext - Revista Eletrônica de Negócios Internacionais da ESPMinfo:eu-repo/semantics/openAccessScherer, Laura AlvesMinello, Italo Fernando2023-06-06T20:32:49Zoai:ojs.emnuvens.com.br:article/308Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-06-06T20:32:49Internext - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv Chinese business culture as perceived by brazilian expatriates
A cultura Chinesa nos negócios na percepção de Brasileiros Expatriados
title Chinese business culture as perceived by brazilian expatriates
spellingShingle Chinese business culture as perceived by brazilian expatriates
Scherer, Laura Alves
Expatriates
Culture
China
Guanxi
Save Face
Expatriados
Cultura
China
Guanxi
Salvar a face
Cultura Chinesa nos negócios
title_short Chinese business culture as perceived by brazilian expatriates
title_full Chinese business culture as perceived by brazilian expatriates
title_fullStr Chinese business culture as perceived by brazilian expatriates
title_full_unstemmed Chinese business culture as perceived by brazilian expatriates
title_sort Chinese business culture as perceived by brazilian expatriates
author Scherer, Laura Alves
author_facet Scherer, Laura Alves
Minello, Italo Fernando
author_role author
author2 Minello, Italo Fernando
author2_role author
dc.contributor.author.fl_str_mv Scherer, Laura Alves
Minello, Italo Fernando
dc.subject.por.fl_str_mv Expatriates
Culture
China
Guanxi
Save Face
Expatriados
Cultura
China
Guanxi
Salvar a face
Cultura Chinesa nos negócios
topic Expatriates
Culture
China
Guanxi
Save Face
Expatriados
Cultura
China
Guanxi
Salvar a face
Cultura Chinesa nos negócios
description The aim of this article is to analyze Chinese culture related to business as perceived by Brazilian expatriates in China. For this purpose, literature concerning the expatriate and cultural differences between Brazil and China was reviewed. The qualitative approach was adopted as the study method, carrying out semi-structured interviews with twelve Brazilian expatriate professionals in China. To analyze the data a content analysis technique was used, specifically the categorical analysis, using the following categories: guanxi, standard cultural behavior, role specialization, save face, and respect for hierarchy. The results highlight the difficulty expatriates have in understanding the Chinese standard of behavior in their professional activities, such as: the relationship ties and trust that the Chinese prioritize to make a deal, known as guanxi; the Chinese characteristic to perform only ‘their’ job function, to be a specialist; the fact they cannot respond to their boss in a direct way because of shame or embarrassment, known as to “save face"; and the hierarchy, highly respected by the Chinese.
publishDate 2015
dc.date.none.fl_str_mv 2015-12-18
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://internext.espm.br/internext/article/view/308
10.18568/1980-4865.10331-43
url https://internext.espm.br/internext/article/view/308
identifier_str_mv 10.18568/1980-4865.10331-43
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://internext.espm.br/internext/article/view/308/248
https://internext.espm.br/internext/article/view/308/256
dc.rights.driver.fl_str_mv Copyright (c) 2015 Internext - Revista Eletrônica de Negócios Internacionais da ESPM
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Internext - Revista Eletrônica de Negócios Internacionais da ESPM
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
dc.source.none.fl_str_mv Internext - International Business and Management Review ; Vol. 10 No. 3 (2015): September/December 2015; 31-43
Internext; v. 10 n. 3 (2015): SETEMBRO/DEZEMBRO; 31-43
1980-4865
reponame:Internext
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Internext
collection Internext
repository.name.fl_str_mv Internext - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv internext@espm.br
_version_ 1793890309616173057

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