‘If I huff and I puff’. Foundations for building Brazil’s image: Evidence from an international systematic review (2001 to 2015)

Detalhes bibliográficos
Autor(a) principal: Mariutti, Fabiana Gondim
Data de Publicação: 2017
Outros Autores: Tench, Ralph, Giraldi, Janaina de Moura Engracia, Montanari, Maria Gabriela
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Internext
Texto Completo: https://internext.espm.br/internext/article/view/380
Resumo: The past two decades presents a rapid development of country image research. From the literature, several conceptual frameworks are aligned to specific topics, for instance, country-of-origin, country brand models, socioeconomic changes, among others. Specifically, focusing on Brazil’s image research, this paper provides a systematic review of international articles published between 2001 and 2015. Therefore, this paper concludes that there is not enough research about Brazil’s image, providing an exciting opportunity to advance our knowledge about this complex Latin America country relating to other disciplines. Additionally, most studies have examined Brazil’s image from a ‘tourism’ perspective, followed by ‘exports’ mostly using quantitative methods. This demonstrates that researchers could carry out further research regarding potential theoretical and methodological approaches aligned to other disciplines. Furthermore, the outcomes can orientate new research alignments linked to Brazil’s image and the recent crises (e.g., economic, political, social and ethical).
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spelling ‘If I huff and I puff’. Foundations for building Brazil’s image: Evidence from an international systematic review (2001 to 2015)country-of-originBrazil’s imageBrazil's image research.Brazil's image researchThe past two decades presents a rapid development of country image research. From the literature, several conceptual frameworks are aligned to specific topics, for instance, country-of-origin, country brand models, socioeconomic changes, among others. Specifically, focusing on Brazil’s image research, this paper provides a systematic review of international articles published between 2001 and 2015. Therefore, this paper concludes that there is not enough research about Brazil’s image, providing an exciting opportunity to advance our knowledge about this complex Latin America country relating to other disciplines. Additionally, most studies have examined Brazil’s image from a ‘tourism’ perspective, followed by ‘exports’ mostly using quantitative methods. This demonstrates that researchers could carry out further research regarding potential theoretical and methodological approaches aligned to other disciplines. Furthermore, the outcomes can orientate new research alignments linked to Brazil’s image and the recent crises (e.g., economic, political, social and ethical).Escola Superior de Propaganda e Marketing - ESPM2017-08-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://internext.espm.br/internext/article/view/38010.18568/1980-4865.12258-73Internext - International Business and Management Review ; Vol. 12 No. 2 (2017): May/August; 58-73Internext; v. 12 n. 2 (2017): Maio/Agosto; 58-731980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMenghttps://internext.espm.br/internext/article/view/380/313Copyright (c) 2017 Internextinfo:eu-repo/semantics/openAccessMariutti, Fabiana GondimTench, RalphGiraldi, Janaina de Moura EngraciaMontanari, Maria Gabriela2023-06-06T20:48:24Zoai:ojs.emnuvens.com.br:article/380Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-06-06T20:48:24Internext - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv ‘If I huff and I puff’. Foundations for building Brazil’s image: Evidence from an international systematic review (2001 to 2015)
title ‘If I huff and I puff’. Foundations for building Brazil’s image: Evidence from an international systematic review (2001 to 2015)
spellingShingle ‘If I huff and I puff’. Foundations for building Brazil’s image: Evidence from an international systematic review (2001 to 2015)
Mariutti, Fabiana Gondim
country-of-origin
Brazil’s image
Brazil's image research.
Brazil's image research
title_short ‘If I huff and I puff’. Foundations for building Brazil’s image: Evidence from an international systematic review (2001 to 2015)
title_full ‘If I huff and I puff’. Foundations for building Brazil’s image: Evidence from an international systematic review (2001 to 2015)
title_fullStr ‘If I huff and I puff’. Foundations for building Brazil’s image: Evidence from an international systematic review (2001 to 2015)
title_full_unstemmed ‘If I huff and I puff’. Foundations for building Brazil’s image: Evidence from an international systematic review (2001 to 2015)
title_sort ‘If I huff and I puff’. Foundations for building Brazil’s image: Evidence from an international systematic review (2001 to 2015)
author Mariutti, Fabiana Gondim
author_facet Mariutti, Fabiana Gondim
Tench, Ralph
Giraldi, Janaina de Moura Engracia
Montanari, Maria Gabriela
author_role author
author2 Tench, Ralph
Giraldi, Janaina de Moura Engracia
Montanari, Maria Gabriela
author2_role author
author
author
dc.contributor.author.fl_str_mv Mariutti, Fabiana Gondim
Tench, Ralph
Giraldi, Janaina de Moura Engracia
Montanari, Maria Gabriela
dc.subject.por.fl_str_mv country-of-origin
Brazil’s image
Brazil's image research.
Brazil's image research
topic country-of-origin
Brazil’s image
Brazil's image research.
Brazil's image research
description The past two decades presents a rapid development of country image research. From the literature, several conceptual frameworks are aligned to specific topics, for instance, country-of-origin, country brand models, socioeconomic changes, among others. Specifically, focusing on Brazil’s image research, this paper provides a systematic review of international articles published between 2001 and 2015. Therefore, this paper concludes that there is not enough research about Brazil’s image, providing an exciting opportunity to advance our knowledge about this complex Latin America country relating to other disciplines. Additionally, most studies have examined Brazil’s image from a ‘tourism’ perspective, followed by ‘exports’ mostly using quantitative methods. This demonstrates that researchers could carry out further research regarding potential theoretical and methodological approaches aligned to other disciplines. Furthermore, the outcomes can orientate new research alignments linked to Brazil’s image and the recent crises (e.g., economic, political, social and ethical).
publishDate 2017
dc.date.none.fl_str_mv 2017-08-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://internext.espm.br/internext/article/view/380
10.18568/1980-4865.12258-73
url https://internext.espm.br/internext/article/view/380
identifier_str_mv 10.18568/1980-4865.12258-73
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://internext.espm.br/internext/article/view/380/313
dc.rights.driver.fl_str_mv Copyright (c) 2017 Internext
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2017 Internext
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
dc.source.none.fl_str_mv Internext - International Business and Management Review ; Vol. 12 No. 2 (2017): May/August; 58-73
Internext; v. 12 n. 2 (2017): Maio/Agosto; 58-73
1980-4865
reponame:Internext
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Internext
collection Internext
repository.name.fl_str_mv Internext - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv internext@espm.br
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