‘If I huff and I puff’. Foundations for building Brazil’s image: Evidence from an international systematic review (2001 to 2015)
Autor(a) principal: | |
---|---|
Data de Publicação: | 2017 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Internext |
Texto Completo: | https://internext.espm.br/internext/article/view/380 |
Resumo: | The past two decades presents a rapid development of country image research. From the literature, several conceptual frameworks are aligned to specific topics, for instance, country-of-origin, country brand models, socioeconomic changes, among others. Specifically, focusing on Brazil’s image research, this paper provides a systematic review of international articles published between 2001 and 2015. Therefore, this paper concludes that there is not enough research about Brazil’s image, providing an exciting opportunity to advance our knowledge about this complex Latin America country relating to other disciplines. Additionally, most studies have examined Brazil’s image from a ‘tourism’ perspective, followed by ‘exports’ mostly using quantitative methods. This demonstrates that researchers could carry out further research regarding potential theoretical and methodological approaches aligned to other disciplines. Furthermore, the outcomes can orientate new research alignments linked to Brazil’s image and the recent crises (e.g., economic, political, social and ethical). |
id |
ESPM-2_afb0e71c0ebc9fb1cf38e79a2ae04b35 |
---|---|
oai_identifier_str |
oai:ojs.emnuvens.com.br:article/380 |
network_acronym_str |
ESPM-2 |
network_name_str |
Internext |
repository_id_str |
|
spelling |
‘If I huff and I puff’. Foundations for building Brazil’s image: Evidence from an international systematic review (2001 to 2015)country-of-originBrazil’s imageBrazil's image research.Brazil's image researchThe past two decades presents a rapid development of country image research. From the literature, several conceptual frameworks are aligned to specific topics, for instance, country-of-origin, country brand models, socioeconomic changes, among others. Specifically, focusing on Brazil’s image research, this paper provides a systematic review of international articles published between 2001 and 2015. Therefore, this paper concludes that there is not enough research about Brazil’s image, providing an exciting opportunity to advance our knowledge about this complex Latin America country relating to other disciplines. Additionally, most studies have examined Brazil’s image from a ‘tourism’ perspective, followed by ‘exports’ mostly using quantitative methods. This demonstrates that researchers could carry out further research regarding potential theoretical and methodological approaches aligned to other disciplines. Furthermore, the outcomes can orientate new research alignments linked to Brazil’s image and the recent crises (e.g., economic, political, social and ethical).Escola Superior de Propaganda e Marketing - ESPM2017-08-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://internext.espm.br/internext/article/view/38010.18568/1980-4865.12258-73Internext - International Business and Management Review ; Vol. 12 No. 2 (2017): May/August; 58-73Internext; v. 12 n. 2 (2017): Maio/Agosto; 58-731980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMenghttps://internext.espm.br/internext/article/view/380/313Copyright (c) 2017 Internextinfo:eu-repo/semantics/openAccessMariutti, Fabiana GondimTench, RalphGiraldi, Janaina de Moura EngraciaMontanari, Maria Gabriela2023-06-06T20:48:24Zoai:ojs.emnuvens.com.br:article/380Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-06-06T20:48:24Internext - Escola Superior de Propaganda e Marketing (ESPM)false |
dc.title.none.fl_str_mv |
‘If I huff and I puff’. Foundations for building Brazil’s image: Evidence from an international systematic review (2001 to 2015) |
title |
‘If I huff and I puff’. Foundations for building Brazil’s image: Evidence from an international systematic review (2001 to 2015) |
spellingShingle |
‘If I huff and I puff’. Foundations for building Brazil’s image: Evidence from an international systematic review (2001 to 2015) Mariutti, Fabiana Gondim country-of-origin Brazil’s image Brazil's image research. Brazil's image research |
title_short |
‘If I huff and I puff’. Foundations for building Brazil’s image: Evidence from an international systematic review (2001 to 2015) |
title_full |
‘If I huff and I puff’. Foundations for building Brazil’s image: Evidence from an international systematic review (2001 to 2015) |
title_fullStr |
‘If I huff and I puff’. Foundations for building Brazil’s image: Evidence from an international systematic review (2001 to 2015) |
title_full_unstemmed |
‘If I huff and I puff’. Foundations for building Brazil’s image: Evidence from an international systematic review (2001 to 2015) |
title_sort |
‘If I huff and I puff’. Foundations for building Brazil’s image: Evidence from an international systematic review (2001 to 2015) |
author |
Mariutti, Fabiana Gondim |
author_facet |
Mariutti, Fabiana Gondim Tench, Ralph Giraldi, Janaina de Moura Engracia Montanari, Maria Gabriela |
author_role |
author |
author2 |
Tench, Ralph Giraldi, Janaina de Moura Engracia Montanari, Maria Gabriela |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Mariutti, Fabiana Gondim Tench, Ralph Giraldi, Janaina de Moura Engracia Montanari, Maria Gabriela |
dc.subject.por.fl_str_mv |
country-of-origin Brazil’s image Brazil's image research. Brazil's image research |
topic |
country-of-origin Brazil’s image Brazil's image research. Brazil's image research |
description |
The past two decades presents a rapid development of country image research. From the literature, several conceptual frameworks are aligned to specific topics, for instance, country-of-origin, country brand models, socioeconomic changes, among others. Specifically, focusing on Brazil’s image research, this paper provides a systematic review of international articles published between 2001 and 2015. Therefore, this paper concludes that there is not enough research about Brazil’s image, providing an exciting opportunity to advance our knowledge about this complex Latin America country relating to other disciplines. Additionally, most studies have examined Brazil’s image from a ‘tourism’ perspective, followed by ‘exports’ mostly using quantitative methods. This demonstrates that researchers could carry out further research regarding potential theoretical and methodological approaches aligned to other disciplines. Furthermore, the outcomes can orientate new research alignments linked to Brazil’s image and the recent crises (e.g., economic, political, social and ethical). |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-08-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://internext.espm.br/internext/article/view/380 10.18568/1980-4865.12258-73 |
url |
https://internext.espm.br/internext/article/view/380 |
identifier_str_mv |
10.18568/1980-4865.12258-73 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://internext.espm.br/internext/article/view/380/313 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2017 Internext info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2017 Internext |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing - ESPM |
publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing - ESPM |
dc.source.none.fl_str_mv |
Internext - International Business and Management Review ; Vol. 12 No. 2 (2017): May/August; 58-73 Internext; v. 12 n. 2 (2017): Maio/Agosto; 58-73 1980-4865 reponame:Internext instname:Escola Superior de Propaganda e Marketing (ESPM) instacron:ESPM |
instname_str |
Escola Superior de Propaganda e Marketing (ESPM) |
instacron_str |
ESPM |
institution |
ESPM |
reponame_str |
Internext |
collection |
Internext |
repository.name.fl_str_mv |
Internext - Escola Superior de Propaganda e Marketing (ESPM) |
repository.mail.fl_str_mv |
internext@espm.br |
_version_ |
1793890309987368960 |