Development of a gamification characteristics measurement scale for mobile application users

Detalhes bibliográficos
Autor(a) principal: Brito, Richard D'arc da Silva
Data de Publicação: 2018
Outros Autores: Pinochet, Luis Hernan Contreras, Lopes, Evandro Luiz, Oliveira, Mauri Aparecido de
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Internext
Texto Completo: https://internext.espm.br/internext/article/view/402
Resumo: The objective of this article is to present the development of a gamification characteristics measurement scale for mobile application users. The developed model was inspired by the framework called Octalysis created by Yu-kai Chou. Defined a preliminary version of the scale, it was necessary to carry out the face validation procedure conducted with 12 judges. After this initial phase, the purification of the scale was chained, via calculation of the reliability, and the application of the model from a pre-test conducted with 30 respondents. The next step was to implement a survey that was attended by 452 respondents from all over the country. The quantitative research approach followed an exploratory descriptive phase and another subsidized by the application of Structural Equation Modeling. As a result, the judges confirmed 6 of the 8 proposed constructs of the original model, and through analyzes carried out along with the sample of mobile application users, it was possible to verify that these 6 confirmed constructs confirmed the statistical significance of the scale developed. Therefore, the model proposed in this study is consistent and can be applied in future research.
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spelling Development of a gamification characteristics measurement scale for mobile application usersDesenvolvimento de uma escala de mensuração de características de gamificação para usuários de aplicativos em dispositivos móveisGamificationScale developmentStructural equation modelingGamificaçãoDesenvolvimento de EscalaModelagem de Equações EstruturaisGamificaçãoThe objective of this article is to present the development of a gamification characteristics measurement scale for mobile application users. The developed model was inspired by the framework called Octalysis created by Yu-kai Chou. Defined a preliminary version of the scale, it was necessary to carry out the face validation procedure conducted with 12 judges. After this initial phase, the purification of the scale was chained, via calculation of the reliability, and the application of the model from a pre-test conducted with 30 respondents. The next step was to implement a survey that was attended by 452 respondents from all over the country. The quantitative research approach followed an exploratory descriptive phase and another subsidized by the application of Structural Equation Modeling. As a result, the judges confirmed 6 of the 8 proposed constructs of the original model, and through analyzes carried out along with the sample of mobile application users, it was possible to verify that these 6 confirmed constructs confirmed the statistical significance of the scale developed. Therefore, the model proposed in this study is consistent and can be applied in future research.O objetivo deste artigo é apresentar o desenvolvimento de uma escala de mensuração de características de gamificação para usuários de aplicativos em dispositivos móveis. O modelo desenvolvido foi inspirado no framework denominado Octalysis criado por Yu-kai Chou. Definida uma versão preliminar da escala foi necessária a realização do procedimento de validação de face conduzida com 12 juízes. Após essa fase inicial, encadeou-se a purificação da escala, via cálculo da confiabilidade, e a aplicação do modelo a partir de um pré-teste conduzido com 30 respondentes. A próxima etapa foi aplicar um survey que contou com a participação de 452 respondentes de todo o país. A abordagem de pesquisa quantitativa obedeceu uma fase descritiva exploratória e outra subsidiada pela aplicação da Modelagem de Equações Estruturais. Como resultado, os juízes confirmaram 6 dos 8 construtos propostos de modelo original, e por meio das análises realizadas junto com a amostra de usuários de aplicativos em dispositivos móveis, foi possível verificar que estes 6 construtos confirmados confirmaram a significância estatística da escala desenvolvida. Logo, o modelo proposto neste estudo é consistente, podendo ser aplicado em futuras pesquisas.Escola Superior de Propaganda e Marketing - ESPM2018-01-08info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://internext.espm.br/internext/article/view/40210.18568/1980-4865.1311-16Internext - International Business and Management Review ; Vol. 13 No. 1 (2018): January/April; 1-16Internext; v. 13 n. 1 (2018): Janeiro/Abril; 1-161980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporenghttps://internext.espm.br/internext/article/view/402/324https://internext.espm.br/internext/article/view/402/325Copyright (c) 2018 Internext - Revista de Negócios Internacionais da ESPMinfo:eu-repo/semantics/openAccessBrito, Richard D'arc da SilvaPinochet, Luis Hernan ContrerasLopes, Evandro LuizOliveira, Mauri Aparecido de2023-06-06T20:47:58Zoai:ojs.emnuvens.com.br:article/402Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-06-06T20:47:58Internext - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv Development of a gamification characteristics measurement scale for mobile application users
Desenvolvimento de uma escala de mensuração de características de gamificação para usuários de aplicativos em dispositivos móveis
title Development of a gamification characteristics measurement scale for mobile application users
spellingShingle Development of a gamification characteristics measurement scale for mobile application users
Brito, Richard D'arc da Silva
Gamification
Scale development
Structural equation modeling
Gamificação
Desenvolvimento de Escala
Modelagem de Equações Estruturais
Gamificação
title_short Development of a gamification characteristics measurement scale for mobile application users
title_full Development of a gamification characteristics measurement scale for mobile application users
title_fullStr Development of a gamification characteristics measurement scale for mobile application users
title_full_unstemmed Development of a gamification characteristics measurement scale for mobile application users
title_sort Development of a gamification characteristics measurement scale for mobile application users
author Brito, Richard D'arc da Silva
author_facet Brito, Richard D'arc da Silva
Pinochet, Luis Hernan Contreras
Lopes, Evandro Luiz
Oliveira, Mauri Aparecido de
author_role author
author2 Pinochet, Luis Hernan Contreras
Lopes, Evandro Luiz
Oliveira, Mauri Aparecido de
author2_role author
author
author
dc.contributor.author.fl_str_mv Brito, Richard D'arc da Silva
Pinochet, Luis Hernan Contreras
Lopes, Evandro Luiz
Oliveira, Mauri Aparecido de
dc.subject.por.fl_str_mv Gamification
Scale development
Structural equation modeling
Gamificação
Desenvolvimento de Escala
Modelagem de Equações Estruturais
Gamificação
topic Gamification
Scale development
Structural equation modeling
Gamificação
Desenvolvimento de Escala
Modelagem de Equações Estruturais
Gamificação
description The objective of this article is to present the development of a gamification characteristics measurement scale for mobile application users. The developed model was inspired by the framework called Octalysis created by Yu-kai Chou. Defined a preliminary version of the scale, it was necessary to carry out the face validation procedure conducted with 12 judges. After this initial phase, the purification of the scale was chained, via calculation of the reliability, and the application of the model from a pre-test conducted with 30 respondents. The next step was to implement a survey that was attended by 452 respondents from all over the country. The quantitative research approach followed an exploratory descriptive phase and another subsidized by the application of Structural Equation Modeling. As a result, the judges confirmed 6 of the 8 proposed constructs of the original model, and through analyzes carried out along with the sample of mobile application users, it was possible to verify that these 6 confirmed constructs confirmed the statistical significance of the scale developed. Therefore, the model proposed in this study is consistent and can be applied in future research.
publishDate 2018
dc.date.none.fl_str_mv 2018-01-08
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://internext.espm.br/internext/article/view/402
10.18568/1980-4865.1311-16
url https://internext.espm.br/internext/article/view/402
identifier_str_mv 10.18568/1980-4865.1311-16
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://internext.espm.br/internext/article/view/402/324
https://internext.espm.br/internext/article/view/402/325
dc.rights.driver.fl_str_mv Copyright (c) 2018 Internext - Revista de Negócios Internacionais da ESPM
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Internext - Revista de Negócios Internacionais da ESPM
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
dc.source.none.fl_str_mv Internext - International Business and Management Review ; Vol. 13 No. 1 (2018): January/April; 1-16
Internext; v. 13 n. 1 (2018): Janeiro/Abril; 1-16
1980-4865
reponame:Internext
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Internext
collection Internext
repository.name.fl_str_mv Internext - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv internext@espm.br
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