Generic strategies: an evolutionary and comparative study of three views
Autor(a) principal: | |
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Data de Publicação: | 2010 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Internext |
DOI: | 10.18568/1980-4865.42101-118 |
Texto Completo: | https://internext.espm.br/internext/article/view/94 |
Resumo: | This study analyses visions of three of the most renowned authors regarding generic strategies, making a comparison among those visions along the time. To perform such comparison, two distinct works of each author were selected and then it is pointed out how changes showed up from one moment to another. The selected authors are Ansoff, Miles et al. and Porter, all responsible for three of the most spread typologies for generic strategies. From a chronological point of view, these typologies have been originally proposed between 1965 and 1980 and revisited between 1985 and 1988. Despite time passed from then until today, these typologies are still fully adequate and completely applicable to organizations' present reality. Contributions of this study reside on detailed presentation of each typology's major characteristics, due to detailed and judicious bibliography revision. |
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Generic strategies: an evolutionary and comparative study of three viewsEstratégias genéricas: um estudo evolutivo e comparativo de três visõesEstratégia genéricaEstratégia empresarialPlanejamento estratégicoGeneric strategyBusiness strategyStrategic planningThis study analyses visions of three of the most renowned authors regarding generic strategies, making a comparison among those visions along the time. To perform such comparison, two distinct works of each author were selected and then it is pointed out how changes showed up from one moment to another. The selected authors are Ansoff, Miles et al. and Porter, all responsible for three of the most spread typologies for generic strategies. From a chronological point of view, these typologies have been originally proposed between 1965 and 1980 and revisited between 1985 and 1988. Despite time passed from then until today, these typologies are still fully adequate and completely applicable to organizations' present reality. Contributions of this study reside on detailed presentation of each typology's major characteristics, due to detailed and judicious bibliography revision.Este estudo analisa as visões de três consagrados autores sobre o tema estratégias genéricas, comparando sua evolução ao longo do tempo. Para realizar esta comparação, tomou-se como base duas obras distintas de cada autor e destaca-se a evolução na visão de cada um deles, conforme consta em cada uma das obras selecionadas. Os autores em questão são Ansoff, Miles et al. e Porter, responsáveis por três das mais difundidas tipologias de estratégias genéricas. Sob o ponto de vista cronológico, essas tipologias foram originalmente propostas entre 1965 e 1980 e revisitadas entre 1985 e 1988. Apesar do tempo transcorrido até os dias de hoje, estas tipologias ainda se mostram bastante atuais e perfeitamente aplicáveis à realidade presente das organizações de negócios. A contribuição deste estudo reside na exposição detalhada das principais características de cada tipologia analisada, fruto de minuciosa e criteriosa revisão bibliográfica.Escola Superior de Propaganda e Marketing - ESPM2010-04-27info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://internext.espm.br/internext/article/view/9410.18568/1980-4865.42101-118Internext - International Business and Management Review ; Vol. 4 No. 2 (2009); 101-118Internext; v. 4 n. 2 (2009); 101-1181980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporhttps://internext.espm.br/internext/article/view/94/90Copyright (c) 2015 Internextinfo:eu-repo/semantics/openAccessChaves, SidneyBenedete, ThiagoPolo, Edison2023-03-27T20:32:53Zoai:ojs.emnuvens.com.br:article/94Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-03-27T20:32:53Internext - Escola Superior de Propaganda e Marketing (ESPM)false |
dc.title.none.fl_str_mv |
Generic strategies: an evolutionary and comparative study of three views Estratégias genéricas: um estudo evolutivo e comparativo de três visões |
title |
Generic strategies: an evolutionary and comparative study of three views |
spellingShingle |
Generic strategies: an evolutionary and comparative study of three views Generic strategies: an evolutionary and comparative study of three views Chaves, Sidney Estratégia genérica Estratégia empresarial Planejamento estratégico Generic strategy Business strategy Strategic planning Chaves, Sidney Estratégia genérica Estratégia empresarial Planejamento estratégico Generic strategy Business strategy Strategic planning |
title_short |
Generic strategies: an evolutionary and comparative study of three views |
title_full |
Generic strategies: an evolutionary and comparative study of three views |
title_fullStr |
Generic strategies: an evolutionary and comparative study of three views Generic strategies: an evolutionary and comparative study of three views |
title_full_unstemmed |
Generic strategies: an evolutionary and comparative study of three views Generic strategies: an evolutionary and comparative study of three views |
title_sort |
Generic strategies: an evolutionary and comparative study of three views |
author |
Chaves, Sidney |
author_facet |
Chaves, Sidney Chaves, Sidney Benedete, Thiago Polo, Edison Benedete, Thiago Polo, Edison |
author_role |
author |
author2 |
Benedete, Thiago Polo, Edison |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Chaves, Sidney Benedete, Thiago Polo, Edison |
dc.subject.por.fl_str_mv |
Estratégia genérica Estratégia empresarial Planejamento estratégico Generic strategy Business strategy Strategic planning |
topic |
Estratégia genérica Estratégia empresarial Planejamento estratégico Generic strategy Business strategy Strategic planning |
description |
This study analyses visions of three of the most renowned authors regarding generic strategies, making a comparison among those visions along the time. To perform such comparison, two distinct works of each author were selected and then it is pointed out how changes showed up from one moment to another. The selected authors are Ansoff, Miles et al. and Porter, all responsible for three of the most spread typologies for generic strategies. From a chronological point of view, these typologies have been originally proposed between 1965 and 1980 and revisited between 1985 and 1988. Despite time passed from then until today, these typologies are still fully adequate and completely applicable to organizations' present reality. Contributions of this study reside on detailed presentation of each typology's major characteristics, due to detailed and judicious bibliography revision. |
publishDate |
2010 |
dc.date.none.fl_str_mv |
2010-04-27 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://internext.espm.br/internext/article/view/94 10.18568/1980-4865.42101-118 |
url |
https://internext.espm.br/internext/article/view/94 |
identifier_str_mv |
10.18568/1980-4865.42101-118 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://internext.espm.br/internext/article/view/94/90 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2015 Internext info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2015 Internext |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing - ESPM |
publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing - ESPM |
dc.source.none.fl_str_mv |
Internext - International Business and Management Review ; Vol. 4 No. 2 (2009); 101-118 Internext; v. 4 n. 2 (2009); 101-118 1980-4865 reponame:Internext instname:Escola Superior de Propaganda e Marketing (ESPM) instacron:ESPM |
instname_str |
Escola Superior de Propaganda e Marketing (ESPM) |
instacron_str |
ESPM |
institution |
ESPM |
reponame_str |
Internext |
collection |
Internext |
repository.name.fl_str_mv |
Internext - Escola Superior de Propaganda e Marketing (ESPM) |
repository.mail.fl_str_mv |
internext@espm.br |
_version_ |
1822179473934516224 |
dc.identifier.doi.none.fl_str_mv |
10.18568/1980-4865.42101-118 |