Generic strategies: an evolutionary and comparative study of three views

Detalhes bibliográficos
Autor(a) principal: Chaves, Sidney
Data de Publicação: 2010
Outros Autores: Benedete, Thiago, Polo, Edison
Tipo de documento: Artigo
Idioma: por
Título da fonte: Internext
Texto Completo: https://internext.espm.br/internext/article/view/94
Resumo: This study analyses visions of three of the most renowned authors regarding generic strategies, making a comparison among those visions along the time. To perform such comparison, two distinct works of each author were selected and then it is pointed out how changes showed up from one moment to another. The selected authors are Ansoff, Miles et al. and Porter, all responsible for three of the most spread typologies for generic strategies. From a chronological point of view, these typologies have been originally proposed between 1965 and 1980 and revisited between 1985 and 1988. Despite time passed from then until today, these typologies are still fully adequate and completely applicable to organizations' present reality. Contributions of this study reside on detailed presentation of each typology's major characteristics, due to detailed and judicious bibliography revision.
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spelling Generic strategies: an evolutionary and comparative study of three viewsEstratégias genéricas: um estudo evolutivo e comparativo de três visõesEstratégia genéricaEstratégia empresarialPlanejamento estratégicoGeneric strategyBusiness strategyStrategic planningThis study analyses visions of three of the most renowned authors regarding generic strategies, making a comparison among those visions along the time. To perform such comparison, two distinct works of each author were selected and then it is pointed out how changes showed up from one moment to another. The selected authors are Ansoff, Miles et al. and Porter, all responsible for three of the most spread typologies for generic strategies. From a chronological point of view, these typologies have been originally proposed between 1965 and 1980 and revisited between 1985 and 1988. Despite time passed from then until today, these typologies are still fully adequate and completely applicable to organizations' present reality. Contributions of this study reside on detailed presentation of each typology's major characteristics, due to detailed and judicious bibliography revision.Este estudo analisa as visões de três consagrados autores sobre o tema estratégias genéricas, comparando sua evolução ao longo do tempo. Para realizar esta comparação, tomou-se como base duas obras distintas de cada autor e destaca-se a evolução na visão de cada um deles, conforme consta em cada uma das obras selecionadas. Os autores em questão são Ansoff, Miles et al. e Porter, responsáveis por três das mais difundidas tipologias de estratégias genéricas. Sob o ponto de vista cronológico, essas tipologias foram originalmente propostas entre 1965 e 1980 e revisitadas entre 1985 e 1988. Apesar do tempo transcorrido até os dias de hoje, estas tipologias ainda se mostram bastante atuais e perfeitamente aplicáveis à realidade presente das organizações de negócios. A contribuição deste estudo reside na exposição detalhada das principais características de cada tipologia analisada, fruto de minuciosa e criteriosa revisão bibliográfica.Escola Superior de Propaganda e Marketing - ESPM2010-04-27info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://internext.espm.br/internext/article/view/9410.18568/1980-4865.42101-118Internext - International Business and Management Review ; Vol. 4 No. 2 (2009); 101-118Internext; v. 4 n. 2 (2009); 101-1181980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporhttps://internext.espm.br/internext/article/view/94/90Copyright (c) 2015 Internextinfo:eu-repo/semantics/openAccessChaves, SidneyBenedete, ThiagoPolo, Edison2023-03-27T20:32:53Zoai:ojs.emnuvens.com.br:article/94Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-03-27T20:32:53Internext - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv Generic strategies: an evolutionary and comparative study of three views
Estratégias genéricas: um estudo evolutivo e comparativo de três visões
title Generic strategies: an evolutionary and comparative study of three views
spellingShingle Generic strategies: an evolutionary and comparative study of three views
Chaves, Sidney
Estratégia genérica
Estratégia empresarial
Planejamento estratégico
Generic strategy
Business strategy
Strategic planning
title_short Generic strategies: an evolutionary and comparative study of three views
title_full Generic strategies: an evolutionary and comparative study of three views
title_fullStr Generic strategies: an evolutionary and comparative study of three views
title_full_unstemmed Generic strategies: an evolutionary and comparative study of three views
title_sort Generic strategies: an evolutionary and comparative study of three views
author Chaves, Sidney
author_facet Chaves, Sidney
Benedete, Thiago
Polo, Edison
author_role author
author2 Benedete, Thiago
Polo, Edison
author2_role author
author
dc.contributor.author.fl_str_mv Chaves, Sidney
Benedete, Thiago
Polo, Edison
dc.subject.por.fl_str_mv Estratégia genérica
Estratégia empresarial
Planejamento estratégico
Generic strategy
Business strategy
Strategic planning
topic Estratégia genérica
Estratégia empresarial
Planejamento estratégico
Generic strategy
Business strategy
Strategic planning
description This study analyses visions of three of the most renowned authors regarding generic strategies, making a comparison among those visions along the time. To perform such comparison, two distinct works of each author were selected and then it is pointed out how changes showed up from one moment to another. The selected authors are Ansoff, Miles et al. and Porter, all responsible for three of the most spread typologies for generic strategies. From a chronological point of view, these typologies have been originally proposed between 1965 and 1980 and revisited between 1985 and 1988. Despite time passed from then until today, these typologies are still fully adequate and completely applicable to organizations' present reality. Contributions of this study reside on detailed presentation of each typology's major characteristics, due to detailed and judicious bibliography revision.
publishDate 2010
dc.date.none.fl_str_mv 2010-04-27
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://internext.espm.br/internext/article/view/94
10.18568/1980-4865.42101-118
url https://internext.espm.br/internext/article/view/94
identifier_str_mv 10.18568/1980-4865.42101-118
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://internext.espm.br/internext/article/view/94/90
dc.rights.driver.fl_str_mv Copyright (c) 2015 Internext
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Internext
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
dc.source.none.fl_str_mv Internext - International Business and Management Review ; Vol. 4 No. 2 (2009); 101-118
Internext; v. 4 n. 2 (2009); 101-118
1980-4865
reponame:Internext
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Internext
collection Internext
repository.name.fl_str_mv Internext - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv internext@espm.br
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