Case studies in the retailer internationalization: a literature review

• Autor(a) principal: de Almeida Bastos Gomes, Renata Maria
• Data de Publicação: 2017
• Outros Autores: Carneiro, Jorge, Kogut, Clarice Secches
• Tipo de documento: Artigo
• Idioma: por; eng
• Título da fonte: Internext
• Texto Completo: https://internext.espm.br/internext/article/view/337
• topic: Retail internationalization; Case Study; Literature Review; Internacionalização de Varejo; Estudo de Caso; Revisão de Literatura

Research on retail internationalization (RI) has undergone an intense development phase since the 1990s, dominated by quantitative research and based on the retail experience of large-scale retailers formats such as supermarkets. However, the internationalization of the retail sector has evolved into areas that existing models have not been able to explain, generating a demand for more thorough research. The result has been an increase of articles published since the early 2000s based on research of an exploratory and qualitative nature, such as case studies. In this article, main contributions are identified in RI arising from case studies resulting from the selection and analysis of 48 articles published in academic journals between 2000 and 2015. As a result, relevant findings on the steps of the RI process are presented, such as input modes for franchise, international divestment, and characteristics of the RI process of specific types of firms, such as fashion retailers and small- and medium-size retailers.