The decision-making in the internationalization of brazilian franchising chains

Detalhes bibliográficos
Autor(a) principal: Vianna, Nadia Wacila Hanania
Data de Publicação: 2014
Outros Autores: Resende Melo, Pedro Lucas de, Ryngelblum, Arnaldo Luiz
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Internext
Texto Completo: https://internext.espm.br/internext/article/view/189
Resumo: This research aimed to understand how the decision making process regarding the internationalization of Brazilian franchise chains occurred. This work intended to learn the motivation for internationalization, and the methods used in decision-making. The results obtained from two franchise chains revealed the adoption of two different decision processes: one where the decision was induced by an interested party in obtaining the international franchise and the other by the franchisor. The entry modes chosen by these chains were distinct (establishment of a wholly owned unit and a franchised unit); these choices conditioned the following steps in the internationalization process.
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spelling The decision-making in the internationalization of brazilian franchising chainsO processo decisório para internacionalização em redes de franquias brasileiras: um estudo de caso múltiploFranchising ChainsInternationalizationDecision-MakingRedes de FranquiasInternacionalizaçãoTomada de Decisão.Franquias BrasileirasThis research aimed to understand how the decision making process regarding the internationalization of Brazilian franchise chains occurred. This work intended to learn the motivation for internationalization, and the methods used in decision-making. The results obtained from two franchise chains revealed the adoption of two different decision processes: one where the decision was induced by an interested party in obtaining the international franchise and the other by the franchisor. The entry modes chosen by these chains were distinct (establishment of a wholly owned unit and a franchised unit); these choices conditioned the following steps in the internationalization process.Há atualmente 92 redes de franquias brasileiras com algum tipo de operação no exterior fazendo-se presente em 41 países. Esta pesquisa teve como propósito compreender como ocorreu o processo decisório referente à internacionalização de duas redes de franquias brasileiras internacionalizadas. Pretendeu-se conhecer a motivação para a internacionalização, os métodos utilizados na tomada de decisão, as dificuldades encontradas na implementação dessa decisão, e as características do processo de internacionalização. Os resultados revelaram a adoção de dois processos decisórios distintos, sendo um deles induzido por interessado em obter uma franquia internacional e outro proativo do franqueador. Os modos de entrada escolhidos por estas redes foram distintos: estabelecimento de unidade própria e de unidade franqueada; essas escolhas redundaram, posteriormente, nas dificuldades encontradas para a implementação da estratégia de internacionalização. Essas dificuldades relacionaram-se principalmente à mão de obra; à distância geográfica; às implicações na logística; ao gerenciamento da unidade; e à obtenção de matéria prima.Escola Superior de Propaganda e Marketing - ESPM2014-04-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://internext.espm.br/internext/article/view/18910.18568/1980-4865.91101-118Internext - International Business and Management Review ; Vol. 9 No. 1 (2014): janeiro/abril; 101-118Internext; v. 9 n. 1 (2014): janeiro/abril; 101-1181980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporenghttps://internext.espm.br/internext/article/view/189/176https://internext.espm.br/internext/article/view/189/189Copyright (c) 2015 Internextinfo:eu-repo/semantics/openAccessVianna, Nadia Wacila HananiaResende Melo, Pedro Lucas deRyngelblum, Arnaldo Luiz2023-06-06T20:34:13Zoai:ojs.emnuvens.com.br:article/189Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-06-06T20:34:13Internext - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv The decision-making in the internationalization of brazilian franchising chains
O processo decisório para internacionalização em redes de franquias brasileiras: um estudo de caso múltiplo
title The decision-making in the internationalization of brazilian franchising chains
spellingShingle The decision-making in the internationalization of brazilian franchising chains
Vianna, Nadia Wacila Hanania
Franchising Chains
Internationalization
Decision-Making
Redes de Franquias
Internacionalização
Tomada de Decisão.
Franquias Brasileiras
title_short The decision-making in the internationalization of brazilian franchising chains
title_full The decision-making in the internationalization of brazilian franchising chains
title_fullStr The decision-making in the internationalization of brazilian franchising chains
title_full_unstemmed The decision-making in the internationalization of brazilian franchising chains
title_sort The decision-making in the internationalization of brazilian franchising chains
author Vianna, Nadia Wacila Hanania
author_facet Vianna, Nadia Wacila Hanania
Resende Melo, Pedro Lucas de
Ryngelblum, Arnaldo Luiz
author_role author
author2 Resende Melo, Pedro Lucas de
Ryngelblum, Arnaldo Luiz
author2_role author
author
dc.contributor.author.fl_str_mv Vianna, Nadia Wacila Hanania
Resende Melo, Pedro Lucas de
Ryngelblum, Arnaldo Luiz
dc.subject.por.fl_str_mv Franchising Chains
Internationalization
Decision-Making
Redes de Franquias
Internacionalização
Tomada de Decisão.
Franquias Brasileiras
topic Franchising Chains
Internationalization
Decision-Making
Redes de Franquias
Internacionalização
Tomada de Decisão.
Franquias Brasileiras
description This research aimed to understand how the decision making process regarding the internationalization of Brazilian franchise chains occurred. This work intended to learn the motivation for internationalization, and the methods used in decision-making. The results obtained from two franchise chains revealed the adoption of two different decision processes: one where the decision was induced by an interested party in obtaining the international franchise and the other by the franchisor. The entry modes chosen by these chains were distinct (establishment of a wholly owned unit and a franchised unit); these choices conditioned the following steps in the internationalization process.
publishDate 2014
dc.date.none.fl_str_mv 2014-04-28
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://internext.espm.br/internext/article/view/189
10.18568/1980-4865.91101-118
url https://internext.espm.br/internext/article/view/189
identifier_str_mv 10.18568/1980-4865.91101-118
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://internext.espm.br/internext/article/view/189/176
https://internext.espm.br/internext/article/view/189/189
dc.rights.driver.fl_str_mv Copyright (c) 2015 Internext
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Internext
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
dc.source.none.fl_str_mv Internext - International Business and Management Review ; Vol. 9 No. 1 (2014): janeiro/abril; 101-118
Internext; v. 9 n. 1 (2014): janeiro/abril; 101-118
1980-4865
reponame:Internext
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Internext
collection Internext
repository.name.fl_str_mv Internext - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv internext@espm.br
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