The decision-making in the internationalization of brazilian franchising chains
Autor(a) principal: | |
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Data de Publicação: | 2014 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por eng |
Título da fonte: | Internext |
Texto Completo: | https://internext.espm.br/internext/article/view/189 |
Resumo: | This research aimed to understand how the decision making process regarding the internationalization of Brazilian franchise chains occurred. This work intended to learn the motivation for internationalization, and the methods used in decision-making. The results obtained from two franchise chains revealed the adoption of two different decision processes: one where the decision was induced by an interested party in obtaining the international franchise and the other by the franchisor. The entry modes chosen by these chains were distinct (establishment of a wholly owned unit and a franchised unit); these choices conditioned the following steps in the internationalization process. |
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The decision-making in the internationalization of brazilian franchising chainsO processo decisório para internacionalização em redes de franquias brasileiras: um estudo de caso múltiploFranchising ChainsInternationalizationDecision-MakingRedes de FranquiasInternacionalizaçãoTomada de Decisão.Franquias BrasileirasThis research aimed to understand how the decision making process regarding the internationalization of Brazilian franchise chains occurred. This work intended to learn the motivation for internationalization, and the methods used in decision-making. The results obtained from two franchise chains revealed the adoption of two different decision processes: one where the decision was induced by an interested party in obtaining the international franchise and the other by the franchisor. The entry modes chosen by these chains were distinct (establishment of a wholly owned unit and a franchised unit); these choices conditioned the following steps in the internationalization process.Há atualmente 92 redes de franquias brasileiras com algum tipo de operação no exterior fazendo-se presente em 41 países. Esta pesquisa teve como propósito compreender como ocorreu o processo decisório referente à internacionalização de duas redes de franquias brasileiras internacionalizadas. Pretendeu-se conhecer a motivação para a internacionalização, os métodos utilizados na tomada de decisão, as dificuldades encontradas na implementação dessa decisão, e as características do processo de internacionalização. Os resultados revelaram a adoção de dois processos decisórios distintos, sendo um deles induzido por interessado em obter uma franquia internacional e outro proativo do franqueador. Os modos de entrada escolhidos por estas redes foram distintos: estabelecimento de unidade própria e de unidade franqueada; essas escolhas redundaram, posteriormente, nas dificuldades encontradas para a implementação da estratégia de internacionalização. Essas dificuldades relacionaram-se principalmente à mão de obra; à distância geográfica; às implicações na logística; ao gerenciamento da unidade; e à obtenção de matéria prima.Escola Superior de Propaganda e Marketing - ESPM2014-04-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://internext.espm.br/internext/article/view/18910.18568/1980-4865.91101-118Internext - International Business and Management Review ; Vol. 9 No. 1 (2014): janeiro/abril; 101-118Internext; v. 9 n. 1 (2014): janeiro/abril; 101-1181980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporenghttps://internext.espm.br/internext/article/view/189/176https://internext.espm.br/internext/article/view/189/189Copyright (c) 2015 Internextinfo:eu-repo/semantics/openAccessVianna, Nadia Wacila HananiaResende Melo, Pedro Lucas deRyngelblum, Arnaldo Luiz2023-06-06T20:34:13Zoai:ojs.emnuvens.com.br:article/189Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-06-06T20:34:13Internext - Escola Superior de Propaganda e Marketing (ESPM)false |
dc.title.none.fl_str_mv |
The decision-making in the internationalization of brazilian franchising chains O processo decisório para internacionalização em redes de franquias brasileiras: um estudo de caso múltiplo |
title |
The decision-making in the internationalization of brazilian franchising chains |
spellingShingle |
The decision-making in the internationalization of brazilian franchising chains Vianna, Nadia Wacila Hanania Franchising Chains Internationalization Decision-Making Redes de Franquias Internacionalização Tomada de Decisão. Franquias Brasileiras |
title_short |
The decision-making in the internationalization of brazilian franchising chains |
title_full |
The decision-making in the internationalization of brazilian franchising chains |
title_fullStr |
The decision-making in the internationalization of brazilian franchising chains |
title_full_unstemmed |
The decision-making in the internationalization of brazilian franchising chains |
title_sort |
The decision-making in the internationalization of brazilian franchising chains |
author |
Vianna, Nadia Wacila Hanania |
author_facet |
Vianna, Nadia Wacila Hanania Resende Melo, Pedro Lucas de Ryngelblum, Arnaldo Luiz |
author_role |
author |
author2 |
Resende Melo, Pedro Lucas de Ryngelblum, Arnaldo Luiz |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Vianna, Nadia Wacila Hanania Resende Melo, Pedro Lucas de Ryngelblum, Arnaldo Luiz |
dc.subject.por.fl_str_mv |
Franchising Chains Internationalization Decision-Making Redes de Franquias Internacionalização Tomada de Decisão. Franquias Brasileiras |
topic |
Franchising Chains Internationalization Decision-Making Redes de Franquias Internacionalização Tomada de Decisão. Franquias Brasileiras |
description |
This research aimed to understand how the decision making process regarding the internationalization of Brazilian franchise chains occurred. This work intended to learn the motivation for internationalization, and the methods used in decision-making. The results obtained from two franchise chains revealed the adoption of two different decision processes: one where the decision was induced by an interested party in obtaining the international franchise and the other by the franchisor. The entry modes chosen by these chains were distinct (establishment of a wholly owned unit and a franchised unit); these choices conditioned the following steps in the internationalization process. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-04-28 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://internext.espm.br/internext/article/view/189 10.18568/1980-4865.91101-118 |
url |
https://internext.espm.br/internext/article/view/189 |
identifier_str_mv |
10.18568/1980-4865.91101-118 |
dc.language.iso.fl_str_mv |
por eng |
language |
por eng |
dc.relation.none.fl_str_mv |
https://internext.espm.br/internext/article/view/189/176 https://internext.espm.br/internext/article/view/189/189 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2015 Internext info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2015 Internext |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing - ESPM |
publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing - ESPM |
dc.source.none.fl_str_mv |
Internext - International Business and Management Review ; Vol. 9 No. 1 (2014): janeiro/abril; 101-118 Internext; v. 9 n. 1 (2014): janeiro/abril; 101-118 1980-4865 reponame:Internext instname:Escola Superior de Propaganda e Marketing (ESPM) instacron:ESPM |
instname_str |
Escola Superior de Propaganda e Marketing (ESPM) |
instacron_str |
ESPM |
institution |
ESPM |
reponame_str |
Internext |
collection |
Internext |
repository.name.fl_str_mv |
Internext - Escola Superior de Propaganda e Marketing (ESPM) |
repository.mail.fl_str_mv |
internext@espm.br |
_version_ |
1793890309524946944 |