“Good While It Lasts”: International Alliances Between Brazilian Family Firms And Foreign Firms

Detalhes bibliográficos
Autor(a) principal: Werneck, Alvaro Luiz dos Santos
Data de Publicação: 2019
Outros Autores: da Rocha, Angela
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Internext
Texto Completo: https://internext.espm.br/internext/article/view/474
Resumo: The study aimed at investigating how Brazilian family firms internationalize by means of strategic alliances with foreign corporations. A literature review on strategic alliances and the internationalization of family firms served as the basis for the study, which uses the case method of investigation. Two cases involving marketing alliances between Brazilian family firms and foreign firms were analyzed. The study presents an empirically-derived framework of the processes of establishing, developing, and (eventually) terminating these strategic alliances, indicating potential hazards (asymmetries of size, information, and resources) that can impact the results, particularly within a context of different cultural background of the partners.
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spelling “Good While It Lasts”: International Alliances Between Brazilian Family Firms And Foreign FirmsAlliancesPartnershipsCooperative StrategiesBusiness managementThe study aimed at investigating how Brazilian family firms internationalize by means of strategic alliances with foreign corporations. A literature review on strategic alliances and the internationalization of family firms served as the basis for the study, which uses the case method of investigation. Two cases involving marketing alliances between Brazilian family firms and foreign firms were analyzed. The study presents an empirically-derived framework of the processes of establishing, developing, and (eventually) terminating these strategic alliances, indicating potential hazards (asymmetries of size, information, and resources) that can impact the results, particularly within a context of different cultural background of the partners.Escola Superior de Propaganda e Marketing - ESPM2019-08-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/otherapplication/pdfhttps://internext.espm.br/internext/article/view/47410.18568/internext.v14i3.474Internext - International Business and Management Review ; Vol. 14 No. 3 (2019): Setembro - Dezembro; 204-217Internext; v. 14 n. 3 (2019): Setembro - Dezembro; 204-2171980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMenghttps://internext.espm.br/internext/article/view/474/pdfCopyright (c) 2019 Internextinfo:eu-repo/semantics/openAccessWerneck, Alvaro Luiz dos Santosda Rocha, Angela2023-06-06T20:52:14Zoai:ojs.emnuvens.com.br:article/474Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-06-06T20:52:14Internext - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv “Good While It Lasts”: International Alliances Between Brazilian Family Firms And Foreign Firms
title “Good While It Lasts”: International Alliances Between Brazilian Family Firms And Foreign Firms
spellingShingle “Good While It Lasts”: International Alliances Between Brazilian Family Firms And Foreign Firms
Werneck, Alvaro Luiz dos Santos
Alliances
Partnerships
Cooperative Strategies
Business management
title_short “Good While It Lasts”: International Alliances Between Brazilian Family Firms And Foreign Firms
title_full “Good While It Lasts”: International Alliances Between Brazilian Family Firms And Foreign Firms
title_fullStr “Good While It Lasts”: International Alliances Between Brazilian Family Firms And Foreign Firms
title_full_unstemmed “Good While It Lasts”: International Alliances Between Brazilian Family Firms And Foreign Firms
title_sort “Good While It Lasts”: International Alliances Between Brazilian Family Firms And Foreign Firms
author Werneck, Alvaro Luiz dos Santos
author_facet Werneck, Alvaro Luiz dos Santos
da Rocha, Angela
author_role author
author2 da Rocha, Angela
author2_role author
dc.contributor.author.fl_str_mv Werneck, Alvaro Luiz dos Santos
da Rocha, Angela
dc.subject.por.fl_str_mv Alliances
Partnerships
Cooperative Strategies
Business management
topic Alliances
Partnerships
Cooperative Strategies
Business management
description The study aimed at investigating how Brazilian family firms internationalize by means of strategic alliances with foreign corporations. A literature review on strategic alliances and the internationalization of family firms served as the basis for the study, which uses the case method of investigation. Two cases involving marketing alliances between Brazilian family firms and foreign firms were analyzed. The study presents an empirically-derived framework of the processes of establishing, developing, and (eventually) terminating these strategic alliances, indicating potential hazards (asymmetries of size, information, and resources) that can impact the results, particularly within a context of different cultural background of the partners.
publishDate 2019
dc.date.none.fl_str_mv 2019-08-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
info:eu-repo/semantics/other
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://internext.espm.br/internext/article/view/474
10.18568/internext.v14i3.474
url https://internext.espm.br/internext/article/view/474
identifier_str_mv 10.18568/internext.v14i3.474
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://internext.espm.br/internext/article/view/474/pdf
dc.rights.driver.fl_str_mv Copyright (c) 2019 Internext
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2019 Internext
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
dc.source.none.fl_str_mv Internext - International Business and Management Review ; Vol. 14 No. 3 (2019): Setembro - Dezembro; 204-217
Internext; v. 14 n. 3 (2019): Setembro - Dezembro; 204-217
1980-4865
reponame:Internext
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Internext
collection Internext
repository.name.fl_str_mv Internext - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv internext@espm.br
_version_ 1793890310072303616

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