Broadcast TV and free streaming: SBT’s offer of Video on Demand
| Autor(a) principal: | |
|---|---|
| Data de Publicação: | 2023 |
| Outros Autores: | |
| Tipo de documento: | Artigo |
| Idioma: | por eng |
| Título da fonte: | Comunicação, Mídia e Consumo (Online) |
| Texto Completo: | https://revistacmc.espm.br/revistacmc/article/view/2796 |
Resumo: | This article aims to reflect upon the offer of VoD television, based on a case study of two free streaming platforms from the Brazilian TV channel SBT: the website SBT Vídeos and the YouTube channel SBT Online. We start with considerations about the advantages and risks of the free offer via YouTube. Next, we present a brief description of the two initiatives and their specificities, which point to different strategies, especially concerning modes of navigation, content distribution and user interaction. Among the main results, we highlight the need for a critical look at digital content distribution strategies in the platform society and strategy adopted for the SBT Videos website as less interactive and more individualized, while the possibilities of interaction offered by YouTube for the SBT online channels allow greater interaction and collective experience |
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Broadcast TV and free streaming: SBT’s offer of Video on DemandTV aberta e streaming gratuito: a oferta de vídeo sob demanda do SBTvideo on demandtv por streamingSBTtelevisãovideo on demandstreamingSBTtelevisionThis article aims to reflect upon the offer of VoD television, based on a case study of two free streaming platforms from the Brazilian TV channel SBT: the website SBT Vídeos and the YouTube channel SBT Online. We start with considerations about the advantages and risks of the free offer via YouTube. Next, we present a brief description of the two initiatives and their specificities, which point to different strategies, especially concerning modes of navigation, content distribution and user interaction. Among the main results, we highlight the need for a critical look at digital content distribution strategies in the platform society and strategy adopted for the SBT Videos website as less interactive and more individualized, while the possibilities of interaction offered by YouTube for the SBT online channels allow greater interaction and collective experienceEste artigo tem por objetivo refletir sobre a oferta gratuita de TV sob demanda, a partir de estudo de caso das plataformas de streaming do SBT, ambas gratuitas: o site SBT Vídeos e o canal no YouTube SBT Online. Iniciamos com reflexões sobre os riscos e as vantagens da oferta gratuita via YouTube. Em seguida, analisamos as duas iniciativas e suas especificidades, que apontam para estratégias e públicos distintos, especialmente no que diz respeito às opções de navegação, à forma de distribuição dos conteúdos e às possibilidades de interação dos usuários. Entre os principais resultados, destacamos a necessidade de olhar crítico sobre a distribuição de conteúdo digital na sociedade de plataforma, a particularidade do site SBT Vídeos de individualização do consumo e os canais do SBT no YouTube como possibilitadores de interação e experiência coletiva.Escola Superior de Propaganda e Marketing2023-08-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://revistacmc.espm.br/revistacmc/article/view/279610.18568/cmc.v20i58.2796Comunicação Mídia e Consumo; Vol. 20 No. 58 (2023): MAIO/AGO Comunicação Mídia e Consumo; Vol. 20 Núm. 58 (2023): MAIO/AGO Comunicação Mídia e Consumo; v. 20 n. 58 (2023): MAIO/AGO 1983-707010.18568/cmc.v20i58reponame:Comunicação, Mídia e Consumo (Online)instname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporenghttps://revistacmc.espm.br/revistacmc/article/view/2796/1257https://revistacmc.espm.br/revistacmc/article/view/2796/1258Copyright (c) 2023 Comunicação Mídia e Consumoinfo:eu-repo/semantics/openAccessGreco, ClariceBorges Vieira, Erick2024-02-12T13:33:09Zoai:ojs.revistacmc.espm.br:article/2796Revistahttps://revistacmc.espm.br/revistacmc/oaiPRIhttp://revistacmc.espm.br/index.php/revistacmc/oaithoff@espm.br||revistacmc@espm.br1983-70701806-4981opendoar:2024-02-12T13:33:09Comunicação, Mídia e Consumo (Online) - Escola Superior de Propaganda e Marketing (ESPM)false |
| dc.title.none.fl_str_mv |
Broadcast TV and free streaming: SBT’s offer of Video on Demand TV aberta e streaming gratuito: a oferta de vídeo sob demanda do SBT |
| title |
Broadcast TV and free streaming: SBT’s offer of Video on Demand |
| spellingShingle |
Broadcast TV and free streaming: SBT’s offer of Video on Demand Greco, Clarice video on demand tv por streaming SBT televisão video on demand streaming SBT television |
| title_short |
Broadcast TV and free streaming: SBT’s offer of Video on Demand |
| title_full |
Broadcast TV and free streaming: SBT’s offer of Video on Demand |
| title_fullStr |
Broadcast TV and free streaming: SBT’s offer of Video on Demand |
| title_full_unstemmed |
Broadcast TV and free streaming: SBT’s offer of Video on Demand |
| title_sort |
Broadcast TV and free streaming: SBT’s offer of Video on Demand |
| author |
Greco, Clarice |
| author_facet |
Greco, Clarice Borges Vieira, Erick |
| author_role |
author |
| author2 |
Borges Vieira, Erick |
| author2_role |
author |
| dc.contributor.author.fl_str_mv |
Greco, Clarice Borges Vieira, Erick |
| dc.subject.por.fl_str_mv |
video on demand tv por streaming SBT televisão video on demand streaming SBT television |
| topic |
video on demand tv por streaming SBT televisão video on demand streaming SBT television |
| description |
This article aims to reflect upon the offer of VoD television, based on a case study of two free streaming platforms from the Brazilian TV channel SBT: the website SBT Vídeos and the YouTube channel SBT Online. We start with considerations about the advantages and risks of the free offer via YouTube. Next, we present a brief description of the two initiatives and their specificities, which point to different strategies, especially concerning modes of navigation, content distribution and user interaction. Among the main results, we highlight the need for a critical look at digital content distribution strategies in the platform society and strategy adopted for the SBT Videos website as less interactive and more individualized, while the possibilities of interaction offered by YouTube for the SBT online channels allow greater interaction and collective experience |
| publishDate |
2023 |
| dc.date.none.fl_str_mv |
2023-08-30 |
| dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
| format |
article |
| status_str |
publishedVersion |
| dc.identifier.uri.fl_str_mv |
https://revistacmc.espm.br/revistacmc/article/view/2796 10.18568/cmc.v20i58.2796 |
| url |
https://revistacmc.espm.br/revistacmc/article/view/2796 |
| identifier_str_mv |
10.18568/cmc.v20i58.2796 |
| dc.language.iso.fl_str_mv |
por eng |
| language |
por eng |
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https://revistacmc.espm.br/revistacmc/article/view/2796/1257 https://revistacmc.espm.br/revistacmc/article/view/2796/1258 |
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Copyright (c) 2023 Comunicação Mídia e Consumo info:eu-repo/semantics/openAccess |
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Copyright (c) 2023 Comunicação Mídia e Consumo |
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openAccess |
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application/pdf application/pdf |
| dc.publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing |
| publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing |
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Comunicação Mídia e Consumo; Vol. 20 No. 58 (2023): MAIO/AGO Comunicação Mídia e Consumo; Vol. 20 Núm. 58 (2023): MAIO/AGO Comunicação Mídia e Consumo; v. 20 n. 58 (2023): MAIO/AGO 1983-7070 10.18568/cmc.v20i58 reponame:Comunicação, Mídia e Consumo (Online) instname:Escola Superior de Propaganda e Marketing (ESPM) instacron:ESPM |
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Escola Superior de Propaganda e Marketing (ESPM) |
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ESPM |
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ESPM |
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Comunicação, Mídia e Consumo (Online) |
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Comunicação, Mídia e Consumo (Online) |
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Comunicação, Mídia e Consumo (Online) - Escola Superior de Propaganda e Marketing (ESPM) |
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thoff@espm.br||revistacmc@espm.br |
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