Postmodern consumption Rituals: The re-enchantment present in a life sentence

Detalhes bibliográficos
Autor(a) principal: Bronsztein, Karla Patriota
Data de Publicação: 2016
Outros Autores: da Silva, Bruno Anselmo
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Comunicação, Mídia e Consumo (Online)
Texto Completo: https://revistacmc.espm.br/revistacmc/article/view/1023
Resumo: In this article, we have listed the current consumption practices with the notion of the re-enchantment of the world, as postulated in the reading by Pierucci, the concept of the disenchanted world of Max Weber. For this approach, we have used as a basis the process marked by Maffesoli and Bougnoux, the re-valuation of emotion and the most primitive contacts in postmodern social relations and Bauman’s analysis of the “consumer society.” Reading about the ritual logic that encompasses both consumption and enchantment, it appears challenging, but at the same time very fruitful, to observe the emergence of a possible re-enchantment of the world via consumption.
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spelling Postmodern consumption Rituals: The re-enchantment present in a life sentenceRituais pós-modernos de consumo: O reencantamento presente numa pena perpétuaConsumptionPostmodernityRe-enchantmentIdentityConsumoPós-modernidadeReencantamentoIdentidadeIn this article, we have listed the current consumption practices with the notion of the re-enchantment of the world, as postulated in the reading by Pierucci, the concept of the disenchanted world of Max Weber. For this approach, we have used as a basis the process marked by Maffesoli and Bougnoux, the re-valuation of emotion and the most primitive contacts in postmodern social relations and Bauman’s analysis of the “consumer society.” Reading about the ritual logic that encompasses both consumption and enchantment, it appears challenging, but at the same time very fruitful, to observe the emergence of a possible re-enchantment of the world via consumption.Relacionamos neste artigo as práticas de consumo atuais com a noção de reencantamento do mundo, como postulado na leitura feita por Pierucci, do conceito de mundo desencantado de Max Weber. Tomamos como base para tal aproximação o processo assinalado por Maffesoli e Bougnoux, de revalorização do sentimento e dos contatos mais primitivos nas relações sociais pós-modernas e as análises de Bauman sobre a “sociedade de consumidores”. A leitura acerca da lógica ritual que perpassa, tanto consumo quanto magia, revela-se desafiadora e ao mesmo tempo bastante profícua para que se observe a emergência de um possível reencantamento do mundo via consumo.  Escola Superior de Propaganda e Marketing2016-04-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionRevisão de literaturaapplication/pdfapplication/pdfhttps://revistacmc.espm.br/revistacmc/article/view/102310.18568/cmc.v13i36.1023Comunicação Mídia e Consumo; Vol. 13 No. 36 (2016): Janeiro/Abril; 10-27Comunicação Mídia e Consumo; Vol. 13 Núm. 36 (2016): Janeiro/Abril; 10-27Comunicação Mídia e Consumo; v. 13 n. 36 (2016): Janeiro/Abril; 10-271983-707010.18568/cmc.v13i36reponame:Comunicação, Mídia e Consumo (Online)instname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporenghttps://revistacmc.espm.br/revistacmc/article/view/1023/pdfhttps://revistacmc.espm.br/revistacmc/article/view/1023/pdf_1Copyright (c) 2016 Comunicação Mídia e Consumoinfo:eu-repo/semantics/openAccessBronsztein, Karla Patriotada Silva, Bruno Anselmo2018-04-11T19:02:27Zoai:ojs.revistacmc.espm.br:article/1023Revistahttps://revistacmc.espm.br/revistacmc/oaiPRIhttp://revistacmc.espm.br/index.php/revistacmc/oaithoff@espm.br||revistacmc@espm.br1983-70701806-4981opendoar:2018-04-11T19:02:27Comunicação, Mídia e Consumo (Online) - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv Postmodern consumption Rituals: The re-enchantment present in a life sentence
Rituais pós-modernos de consumo: O reencantamento presente numa pena perpétua
title Postmodern consumption Rituals: The re-enchantment present in a life sentence
spellingShingle Postmodern consumption Rituals: The re-enchantment present in a life sentence
Bronsztein, Karla Patriota
Consumption
Postmodernity
Re-enchantment
Identity
Consumo
Pós-modernidade
Reencantamento
Identidade
title_short Postmodern consumption Rituals: The re-enchantment present in a life sentence
title_full Postmodern consumption Rituals: The re-enchantment present in a life sentence
title_fullStr Postmodern consumption Rituals: The re-enchantment present in a life sentence
title_full_unstemmed Postmodern consumption Rituals: The re-enchantment present in a life sentence
title_sort Postmodern consumption Rituals: The re-enchantment present in a life sentence
author Bronsztein, Karla Patriota
author_facet Bronsztein, Karla Patriota
da Silva, Bruno Anselmo
author_role author
author2 da Silva, Bruno Anselmo
author2_role author
dc.contributor.author.fl_str_mv Bronsztein, Karla Patriota
da Silva, Bruno Anselmo
dc.subject.por.fl_str_mv Consumption
Postmodernity
Re-enchantment
Identity
Consumo
Pós-modernidade
Reencantamento
Identidade
topic Consumption
Postmodernity
Re-enchantment
Identity
Consumo
Pós-modernidade
Reencantamento
Identidade
description In this article, we have listed the current consumption practices with the notion of the re-enchantment of the world, as postulated in the reading by Pierucci, the concept of the disenchanted world of Max Weber. For this approach, we have used as a basis the process marked by Maffesoli and Bougnoux, the re-valuation of emotion and the most primitive contacts in postmodern social relations and Bauman’s analysis of the “consumer society.” Reading about the ritual logic that encompasses both consumption and enchantment, it appears challenging, but at the same time very fruitful, to observe the emergence of a possible re-enchantment of the world via consumption.
publishDate 2016
dc.date.none.fl_str_mv 2016-04-28
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Revisão de literatura
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistacmc.espm.br/revistacmc/article/view/1023
10.18568/cmc.v13i36.1023
url https://revistacmc.espm.br/revistacmc/article/view/1023
identifier_str_mv 10.18568/cmc.v13i36.1023
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://revistacmc.espm.br/revistacmc/article/view/1023/pdf
https://revistacmc.espm.br/revistacmc/article/view/1023/pdf_1
dc.rights.driver.fl_str_mv Copyright (c) 2016 Comunicação Mídia e Consumo
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Comunicação Mídia e Consumo
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing
dc.source.none.fl_str_mv Comunicação Mídia e Consumo; Vol. 13 No. 36 (2016): Janeiro/Abril; 10-27
Comunicação Mídia e Consumo; Vol. 13 Núm. 36 (2016): Janeiro/Abril; 10-27
Comunicação Mídia e Consumo; v. 13 n. 36 (2016): Janeiro/Abril; 10-27
1983-7070
10.18568/cmc.v13i36
reponame:Comunicação, Mídia e Consumo (Online)
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Comunicação, Mídia e Consumo (Online)
collection Comunicação, Mídia e Consumo (Online)
repository.name.fl_str_mv Comunicação, Mídia e Consumo (Online) - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv thoff@espm.br||revistacmc@espm.br
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