Disintermediation, speculation or financialization? Uses and discourses about NFT in the music market
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por eng |
Título da fonte: | Comunicação, Mídia e Consumo (Online) |
Texto Completo: | https://revistacmc.espm.br/revistacmc/article/view/2730 |
Resumo: | The article analyzes the ideology, uses and implications of the NFT (Non-Fungible Token) for the music economy. The NFT rescues the ideology of the disintermediation of economic relations by promising higher financial returns to the artist, resulting from the direct connection with the consumer. Technology, however, reorients artists' careers as well as their relationship with fans. Informed by anarcho-capitalist philosophy, the use of the NFT demands artists to treat their works as assets with volatile value, as for the fans, the use of this new financial technology demands them to play the role of investors. From the bibliographic analysis, we analyzed: (1) the role of the ideology of disintermediation in the music economy, (2) the anarcho-capitalist inspiration in the development of new financial technologies, such as the NFT, (3) the use of NFT in the music market and (4) the role of fans in a financialized music economy. As a conclusion, we point out how the use of technologies such as NFT is part of another moment in the music industry that can be labeled as post-streaming. |
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Disintermediation, speculation or financialization? Uses and discourses about NFT in the music marketDesintermediação, especulação ou financeirização? Usos e discursos sobre NFT no mercado da música NFT indústria da músicaideologia da desintermediaçãoanarcocapitalismocultura de fãNFTmusic Industryideology of disintermediationanarcho-capitalismfandomThe article analyzes the ideology, uses and implications of the NFT (Non-Fungible Token) for the music economy. The NFT rescues the ideology of the disintermediation of economic relations by promising higher financial returns to the artist, resulting from the direct connection with the consumer. Technology, however, reorients artists' careers as well as their relationship with fans. Informed by anarcho-capitalist philosophy, the use of the NFT demands artists to treat their works as assets with volatile value, as for the fans, the use of this new financial technology demands them to play the role of investors. From the bibliographic analysis, we analyzed: (1) the role of the ideology of disintermediation in the music economy, (2) the anarcho-capitalist inspiration in the development of new financial technologies, such as the NFT, (3) the use of NFT in the music market and (4) the role of fans in a financialized music economy. As a conclusion, we point out how the use of technologies such as NFT is part of another moment in the music industry that can be labeled as post-streaming.Este artigo analisa a ideologia, os usos e as implicações do NFT (Non-Fungible Token) para a economia da música. O NFT resgata a ideologia da desintermediação das relações econômicas ao prometer retornos financeiros mais altos ao artista, decorrentes de sua conexão direta com o consumidor. A tecnologia, no entanto, reorienta a carreira dos artistas, bem como sua relação com os fãs. Informado pela filosofia anarcocapitalista, o uso do NFT tem condicionado artistas a verem suas obras como ativos valorizáveis, cabendo aos fãs o papel de investidores. A partir da análise bibliográfica, investigamos: (1) a ideologia da desintermediação na economia da música, (2) a inspiração anarcocapitalista no desenvolvimento de tecnologias financeiras, como o NFT, (3) o uso do NFT no mercado de música e (4) o papel dos fãs em uma economia da música financeirizada. Como conclusão, apontamos como o uso de tecnologias como o NFT faz parte de outro momento da indústria da música que pode ser rotulado como pós-streaming.Escola Superior de Propaganda e Marketing2023-04-27info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://revistacmc.espm.br/revistacmc/article/view/273010.18568/cmc.v20i57.2730Comunicação Mídia e Consumo; Vol. 20 No. 57 (2023): JANEIRO/ABRILComunicação Mídia e Consumo; Vol. 20 Núm. 57 (2023): JANEIRO/ABRILComunicação Mídia e Consumo; v. 20 n. 57 (2023): JANEIRO/ABRIL1983-707010.18568/cmc.v20i57reponame:Comunicação, Mídia e Consumo (Online)instname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporenghttps://revistacmc.espm.br/revistacmc/article/view/2730/1209https://revistacmc.espm.br/revistacmc/article/view/2730/1218Copyright (c) 2022 Comunicação Mídia e Consumoinfo:eu-repo/semantics/openAccessGarson, MarceloMessagi Jr., MarioDe Marchi, Leonardo2024-02-12T13:30:24Zoai:ojs.revistacmc.espm.br:article/2730Revistahttps://revistacmc.espm.br/revistacmc/oaiPRIhttp://revistacmc.espm.br/index.php/revistacmc/oaithoff@espm.br||revistacmc@espm.br1983-70701806-4981opendoar:2024-02-12T13:30:24Comunicação, Mídia e Consumo (Online) - Escola Superior de Propaganda e Marketing (ESPM)false |
dc.title.none.fl_str_mv |
Disintermediation, speculation or financialization? Uses and discourses about NFT in the music market Desintermediação, especulação ou financeirização? Usos e discursos sobre NFT no mercado da música |
title |
Disintermediation, speculation or financialization? Uses and discourses about NFT in the music market |
spellingShingle |
Disintermediation, speculation or financialization? Uses and discourses about NFT in the music market Garson, Marcelo NFT indústria da música ideologia da desintermediação anarcocapitalismo cultura de fã NFT music Industry ideology of disintermediation anarcho-capitalism fandom |
title_short |
Disintermediation, speculation or financialization? Uses and discourses about NFT in the music market |
title_full |
Disintermediation, speculation or financialization? Uses and discourses about NFT in the music market |
title_fullStr |
Disintermediation, speculation or financialization? Uses and discourses about NFT in the music market |
title_full_unstemmed |
Disintermediation, speculation or financialization? Uses and discourses about NFT in the music market |
title_sort |
Disintermediation, speculation or financialization? Uses and discourses about NFT in the music market |
author |
Garson, Marcelo |
author_facet |
Garson, Marcelo Messagi Jr., Mario De Marchi, Leonardo |
author_role |
author |
author2 |
Messagi Jr., Mario De Marchi, Leonardo |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Garson, Marcelo Messagi Jr., Mario De Marchi, Leonardo |
dc.subject.por.fl_str_mv |
NFT indústria da música ideologia da desintermediação anarcocapitalismo cultura de fã NFT music Industry ideology of disintermediation anarcho-capitalism fandom |
topic |
NFT indústria da música ideologia da desintermediação anarcocapitalismo cultura de fã NFT music Industry ideology of disintermediation anarcho-capitalism fandom |
description |
The article analyzes the ideology, uses and implications of the NFT (Non-Fungible Token) for the music economy. The NFT rescues the ideology of the disintermediation of economic relations by promising higher financial returns to the artist, resulting from the direct connection with the consumer. Technology, however, reorients artists' careers as well as their relationship with fans. Informed by anarcho-capitalist philosophy, the use of the NFT demands artists to treat their works as assets with volatile value, as for the fans, the use of this new financial technology demands them to play the role of investors. From the bibliographic analysis, we analyzed: (1) the role of the ideology of disintermediation in the music economy, (2) the anarcho-capitalist inspiration in the development of new financial technologies, such as the NFT, (3) the use of NFT in the music market and (4) the role of fans in a financialized music economy. As a conclusion, we point out how the use of technologies such as NFT is part of another moment in the music industry that can be labeled as post-streaming. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-04-27 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revistacmc.espm.br/revistacmc/article/view/2730 10.18568/cmc.v20i57.2730 |
url |
https://revistacmc.espm.br/revistacmc/article/view/2730 |
identifier_str_mv |
10.18568/cmc.v20i57.2730 |
dc.language.iso.fl_str_mv |
por eng |
language |
por eng |
dc.relation.none.fl_str_mv |
https://revistacmc.espm.br/revistacmc/article/view/2730/1209 https://revistacmc.espm.br/revistacmc/article/view/2730/1218 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 Comunicação Mídia e Consumo info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 Comunicação Mídia e Consumo |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing |
publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing |
dc.source.none.fl_str_mv |
Comunicação Mídia e Consumo; Vol. 20 No. 57 (2023): JANEIRO/ABRIL Comunicação Mídia e Consumo; Vol. 20 Núm. 57 (2023): JANEIRO/ABRIL Comunicação Mídia e Consumo; v. 20 n. 57 (2023): JANEIRO/ABRIL 1983-7070 10.18568/cmc.v20i57 reponame:Comunicação, Mídia e Consumo (Online) instname:Escola Superior de Propaganda e Marketing (ESPM) instacron:ESPM |
instname_str |
Escola Superior de Propaganda e Marketing (ESPM) |
instacron_str |
ESPM |
institution |
ESPM |
reponame_str |
Comunicação, Mídia e Consumo (Online) |
collection |
Comunicação, Mídia e Consumo (Online) |
repository.name.fl_str_mv |
Comunicação, Mídia e Consumo (Online) - Escola Superior de Propaganda e Marketing (ESPM) |
repository.mail.fl_str_mv |
thoff@espm.br||revistacmc@espm.br |
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1793890301011558400 |