A streetcar named consumption, an object named desire

Detalhes bibliográficos
Autor(a) principal: Zenobio de Assumpção Villar Laufhütte, Maria Luiza
Data de Publicação: 2018
Outros Autores: Cipiniuk, Alberto
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Comunicação, Mídia e Consumo (Online)
Texto Completo: https://revistacmc.espm.br/revistacmc/article/view/1513
Resumo: The focus of the present article is the Design Field inserted into the Cinema Field and its intervention in the production of props for Hollywood movies, which are desired by consumers after. The Nike Air Mag sneakers, for example, worn by the character Marty McFly in the movie Back to the future part II, created a sort of countdown by viewers for its launch. In 2011, Nike launched it on the market in a limited number of only one thousand and five hundred units in a virtual auction whose initial bid was five thousand and five hundred dollars. All pairs were sold quickly. Our goal is to understand the consumption of such props based on the theory of symbolic exchanges developed by Pierre Bourdieu.
id ESPM-3_ceee1921b2380266721da687821678c0
oai_identifier_str oai:ojs.revistacmc.espm.br:article/1513
network_acronym_str ESPM-3
network_name_str Comunicação, Mídia e Consumo (Online)
repository_id_str
spelling A streetcar named consumption, an object named desiredesignpropsdesireconsumptionPierre BourdieuThe focus of the present article is the Design Field inserted into the Cinema Field and its intervention in the production of props for Hollywood movies, which are desired by consumers after. The Nike Air Mag sneakers, for example, worn by the character Marty McFly in the movie Back to the future part II, created a sort of countdown by viewers for its launch. In 2011, Nike launched it on the market in a limited number of only one thousand and five hundred units in a virtual auction whose initial bid was five thousand and five hundred dollars. All pairs were sold quickly. Our goal is to understand the consumption of such props based on the theory of symbolic exchanges developed by Pierre Bourdieu.Escola Superior de Propaganda e Marketing2018-12-13info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPesquisa históricaapplication/pdfapplication/pdfhttps://revistacmc.espm.br/revistacmc/article/view/151310.18568/cmc.v15i44.1513Comunicação Mídia e Consumo; Vol. 15 No. 44 (2018): SETEMBRO/DEZEMBRO; 439-458Comunicação Mídia e Consumo; Vol. 15 Núm. 44 (2018): SETEMBRO/DEZEMBRO; 439-458Comunicação Mídia e Consumo; v. 15 n. 44 (2018): SETEMBRO/DEZEMBRO; 439-4581983-707010.18568/cmc.v15i44reponame:Comunicação, Mídia e Consumo (Online)instname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporenghttps://revistacmc.espm.br/revistacmc/article/view/1513/pdfhttps://revistacmc.espm.br/revistacmc/article/view/1513/pdf_1Copyright (c) 2018 Comunicação Mídia e Consumoinfo:eu-repo/semantics/openAccessZenobio de Assumpção Villar Laufhütte, Maria LuizaCipiniuk, Alberto2019-04-30T13:49:45Zoai:ojs.revistacmc.espm.br:article/1513Revistahttps://revistacmc.espm.br/revistacmc/oaiPRIhttp://revistacmc.espm.br/index.php/revistacmc/oaithoff@espm.br||revistacmc@espm.br1983-70701806-4981opendoar:2019-04-30T13:49:45Comunicação, Mídia e Consumo (Online) - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv A streetcar named consumption, an object named desire
title A streetcar named consumption, an object named desire
spellingShingle A streetcar named consumption, an object named desire
Zenobio de Assumpção Villar Laufhütte, Maria Luiza
design
props
desire
consumption
Pierre Bourdieu
title_short A streetcar named consumption, an object named desire
title_full A streetcar named consumption, an object named desire
title_fullStr A streetcar named consumption, an object named desire
title_full_unstemmed A streetcar named consumption, an object named desire
title_sort A streetcar named consumption, an object named desire
author Zenobio de Assumpção Villar Laufhütte, Maria Luiza
author_facet Zenobio de Assumpção Villar Laufhütte, Maria Luiza
Cipiniuk, Alberto
author_role author
author2 Cipiniuk, Alberto
author2_role author
dc.contributor.author.fl_str_mv Zenobio de Assumpção Villar Laufhütte, Maria Luiza
Cipiniuk, Alberto
dc.subject.por.fl_str_mv design
props
desire
consumption
Pierre Bourdieu
topic design
props
desire
consumption
Pierre Bourdieu
description The focus of the present article is the Design Field inserted into the Cinema Field and its intervention in the production of props for Hollywood movies, which are desired by consumers after. The Nike Air Mag sneakers, for example, worn by the character Marty McFly in the movie Back to the future part II, created a sort of countdown by viewers for its launch. In 2011, Nike launched it on the market in a limited number of only one thousand and five hundred units in a virtual auction whose initial bid was five thousand and five hundred dollars. All pairs were sold quickly. Our goal is to understand the consumption of such props based on the theory of symbolic exchanges developed by Pierre Bourdieu.
publishDate 2018
dc.date.none.fl_str_mv 2018-12-13
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Pesquisa histórica
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistacmc.espm.br/revistacmc/article/view/1513
10.18568/cmc.v15i44.1513
url https://revistacmc.espm.br/revistacmc/article/view/1513
identifier_str_mv 10.18568/cmc.v15i44.1513
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://revistacmc.espm.br/revistacmc/article/view/1513/pdf
https://revistacmc.espm.br/revistacmc/article/view/1513/pdf_1
dc.rights.driver.fl_str_mv Copyright (c) 2018 Comunicação Mídia e Consumo
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Comunicação Mídia e Consumo
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing
dc.source.none.fl_str_mv Comunicação Mídia e Consumo; Vol. 15 No. 44 (2018): SETEMBRO/DEZEMBRO; 439-458
Comunicação Mídia e Consumo; Vol. 15 Núm. 44 (2018): SETEMBRO/DEZEMBRO; 439-458
Comunicação Mídia e Consumo; v. 15 n. 44 (2018): SETEMBRO/DEZEMBRO; 439-458
1983-7070
10.18568/cmc.v15i44
reponame:Comunicação, Mídia e Consumo (Online)
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Comunicação, Mídia e Consumo (Online)
collection Comunicação, Mídia e Consumo (Online)
repository.name.fl_str_mv Comunicação, Mídia e Consumo (Online) - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv thoff@espm.br||revistacmc@espm.br
_version_ 1793890300535504896

Registros relacionados