A streetcar named consumption, an object named desire
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por eng |
Título da fonte: | Comunicação, Mídia e Consumo (Online) |
Texto Completo: | https://revistacmc.espm.br/revistacmc/article/view/1513 |
Resumo: | The focus of the present article is the Design Field inserted into the Cinema Field and its intervention in the production of props for Hollywood movies, which are desired by consumers after. The Nike Air Mag sneakers, for example, worn by the character Marty McFly in the movie Back to the future part II, created a sort of countdown by viewers for its launch. In 2011, Nike launched it on the market in a limited number of only one thousand and five hundred units in a virtual auction whose initial bid was five thousand and five hundred dollars. All pairs were sold quickly. Our goal is to understand the consumption of such props based on the theory of symbolic exchanges developed by Pierre Bourdieu. |
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A streetcar named consumption, an object named desiredesignpropsdesireconsumptionPierre BourdieuThe focus of the present article is the Design Field inserted into the Cinema Field and its intervention in the production of props for Hollywood movies, which are desired by consumers after. The Nike Air Mag sneakers, for example, worn by the character Marty McFly in the movie Back to the future part II, created a sort of countdown by viewers for its launch. In 2011, Nike launched it on the market in a limited number of only one thousand and five hundred units in a virtual auction whose initial bid was five thousand and five hundred dollars. All pairs were sold quickly. Our goal is to understand the consumption of such props based on the theory of symbolic exchanges developed by Pierre Bourdieu.Escola Superior de Propaganda e Marketing2018-12-13info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPesquisa históricaapplication/pdfapplication/pdfhttps://revistacmc.espm.br/revistacmc/article/view/151310.18568/cmc.v15i44.1513Comunicação Mídia e Consumo; Vol. 15 No. 44 (2018): SETEMBRO/DEZEMBRO; 439-458Comunicação Mídia e Consumo; Vol. 15 Núm. 44 (2018): SETEMBRO/DEZEMBRO; 439-458Comunicação Mídia e Consumo; v. 15 n. 44 (2018): SETEMBRO/DEZEMBRO; 439-4581983-707010.18568/cmc.v15i44reponame:Comunicação, Mídia e Consumo (Online)instname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporenghttps://revistacmc.espm.br/revistacmc/article/view/1513/pdfhttps://revistacmc.espm.br/revistacmc/article/view/1513/pdf_1Copyright (c) 2018 Comunicação Mídia e Consumoinfo:eu-repo/semantics/openAccessZenobio de Assumpção Villar Laufhütte, Maria LuizaCipiniuk, Alberto2019-04-30T13:49:45Zoai:ojs.revistacmc.espm.br:article/1513Revistahttps://revistacmc.espm.br/revistacmc/oaiPRIhttp://revistacmc.espm.br/index.php/revistacmc/oaithoff@espm.br||revistacmc@espm.br1983-70701806-4981opendoar:2019-04-30T13:49:45Comunicação, Mídia e Consumo (Online) - Escola Superior de Propaganda e Marketing (ESPM)false |
dc.title.none.fl_str_mv |
A streetcar named consumption, an object named desire |
title |
A streetcar named consumption, an object named desire |
spellingShingle |
A streetcar named consumption, an object named desire Zenobio de Assumpção Villar Laufhütte, Maria Luiza design props desire consumption Pierre Bourdieu |
title_short |
A streetcar named consumption, an object named desire |
title_full |
A streetcar named consumption, an object named desire |
title_fullStr |
A streetcar named consumption, an object named desire |
title_full_unstemmed |
A streetcar named consumption, an object named desire |
title_sort |
A streetcar named consumption, an object named desire |
author |
Zenobio de Assumpção Villar Laufhütte, Maria Luiza |
author_facet |
Zenobio de Assumpção Villar Laufhütte, Maria Luiza Cipiniuk, Alberto |
author_role |
author |
author2 |
Cipiniuk, Alberto |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Zenobio de Assumpção Villar Laufhütte, Maria Luiza Cipiniuk, Alberto |
dc.subject.por.fl_str_mv |
design props desire consumption Pierre Bourdieu |
topic |
design props desire consumption Pierre Bourdieu |
description |
The focus of the present article is the Design Field inserted into the Cinema Field and its intervention in the production of props for Hollywood movies, which are desired by consumers after. The Nike Air Mag sneakers, for example, worn by the character Marty McFly in the movie Back to the future part II, created a sort of countdown by viewers for its launch. In 2011, Nike launched it on the market in a limited number of only one thousand and five hundred units in a virtual auction whose initial bid was five thousand and five hundred dollars. All pairs were sold quickly. Our goal is to understand the consumption of such props based on the theory of symbolic exchanges developed by Pierre Bourdieu. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-12-13 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Pesquisa histórica |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revistacmc.espm.br/revistacmc/article/view/1513 10.18568/cmc.v15i44.1513 |
url |
https://revistacmc.espm.br/revistacmc/article/view/1513 |
identifier_str_mv |
10.18568/cmc.v15i44.1513 |
dc.language.iso.fl_str_mv |
por eng |
language |
por eng |
dc.relation.none.fl_str_mv |
https://revistacmc.espm.br/revistacmc/article/view/1513/pdf https://revistacmc.espm.br/revistacmc/article/view/1513/pdf_1 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2018 Comunicação Mídia e Consumo info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2018 Comunicação Mídia e Consumo |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing |
publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing |
dc.source.none.fl_str_mv |
Comunicação Mídia e Consumo; Vol. 15 No. 44 (2018): SETEMBRO/DEZEMBRO; 439-458 Comunicação Mídia e Consumo; Vol. 15 Núm. 44 (2018): SETEMBRO/DEZEMBRO; 439-458 Comunicação Mídia e Consumo; v. 15 n. 44 (2018): SETEMBRO/DEZEMBRO; 439-458 1983-7070 10.18568/cmc.v15i44 reponame:Comunicação, Mídia e Consumo (Online) instname:Escola Superior de Propaganda e Marketing (ESPM) instacron:ESPM |
instname_str |
Escola Superior de Propaganda e Marketing (ESPM) |
instacron_str |
ESPM |
institution |
ESPM |
reponame_str |
Comunicação, Mídia e Consumo (Online) |
collection |
Comunicação, Mídia e Consumo (Online) |
repository.name.fl_str_mv |
Comunicação, Mídia e Consumo (Online) - Escola Superior de Propaganda e Marketing (ESPM) |
repository.mail.fl_str_mv |
thoff@espm.br||revistacmc@espm.br |
_version_ |
1793890300535504896 |