Livestreaming: an analysis of the motivations for subscribing to channels on the Twitch platform in Brazil

Detalhes bibliográficos
Autor(a) principal: Benazzi, João Renato de Souza Coelho
Data de Publicação: 2023
Outros Autores: Milazzo Barbosa, Luiz Felipe
Tipo de documento: Artigo
Idioma: por
Título da fonte: Diálogo com a Economia Criativa
Texto Completo: https://dialogo.espm.br/revistadcec-rj/article/view/465
Resumo: We explored the phenomenon of subscription to channels on the Twitch platform in Brazil. The objective of this study was to conduct an exploratory analysis of a new form of digital entertainment that is present in contemporary times, livestreams. Using data gathered with a focusgroup, it proposes a classification of motivations for that consumption decision. Finally, the results obtained give rise to a reflection on how the consumption of such entertainment services are influenced by the identification of gamers with content creators and the sense of community that outcomes from such interaction, both of which are strongly associated with the growth of new media and its uses in contemporary times.
id ESPM-4_3436ed1d19a1a02d581f59c1b348d7a5
oai_identifier_str oai:ojs.dialogo.espm.br:article/465
network_acronym_str ESPM-4
network_name_str Diálogo com a Economia Criativa
repository_id_str
spelling Livestreaming: an analysis of the motivations for subscribing to channels on the Twitch platform in BrazilStreaming ao vivo: uma análise das motivações para inscrição em canais da plataforma TwitchTwitchStreaming ao vivoIdentidadeSenso de ComunidadeCultura gamerTwitch LivestreamingIdentitySense of CommunityGamer cultureWe explored the phenomenon of subscription to channels on the Twitch platform in Brazil. The objective of this study was to conduct an exploratory analysis of a new form of digital entertainment that is present in contemporary times, livestreams. Using data gathered with a focusgroup, it proposes a classification of motivations for that consumption decision. Finally, the results obtained give rise to a reflection on how the consumption of such entertainment services are influenced by the identification of gamers with content creators and the sense of community that outcomes from such interaction, both of which are strongly associated with the growth of new media and its uses in contemporary times.Este trabalho analisa o fenômeno das inscrições em canais da plataforma Twitch no Brasil. Toma-se o caso de participantes de um grupo de foco para suscitar a classificação de motivações de tal decisão de consumo. O objetivo do trabalho consiste em apresentar uma análise exploratória sobre uma nova forma de entretenimento digital que se faz presente na contemporaneidade, as livestreams. Por fim, os resultados obtidos ensejam uma reflexão a respeito de como o consumo de tais serviços de entretenimento é influenciado pela identificação dos gamers com os criadores de conteúdo e pelo senso de comunidade que advém de tal interação, ambos fortemente associados ao crescimento das novas mídias e a seus usos na contemporaneidade.Escola Superior de Propaganda e Marketing2023-08-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://dialogo.espm.br/revistadcec-rj/article/view/46510.22398/2525-2828.823168-183Journal Dialogue with Creative Economy; Vol. 8 No. 23 (2023): Artigos livresDiálogo com a Economia Criativa; v. 8 n. 23 (2023): Artigos livres2525-2828reponame:Diálogo com a Economia Criativainstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporhttps://dialogo.espm.br/revistadcec-rj/article/view/465/386https://dialogo.espm.br/revistadcec-rj/article/view/465/387Copyright (c) 2023 João Renato de Souza Coelho Benazzi, Luiz Felipe Milazzo Barbosahttp://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccessBenazzi, João Renato de Souza CoelhoMilazzo Barbosa, Luiz Felipe2023-09-01T01:32:12Zoai:ojs.dialogo.espm.br:article/465Revistahttps://dialogo.espm.br/revistadcec-rj/ONGhttps://dialogo.espm.br/revistadcec-rj/oai||revistadcec-rj@espm.br2525-28282525-2828opendoar:2023-09-01T01:32:12Diálogo com a Economia Criativa - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv Livestreaming: an analysis of the motivations for subscribing to channels on the Twitch platform in Brazil
Streaming ao vivo: uma análise das motivações para inscrição em canais da plataforma Twitch
title Livestreaming: an analysis of the motivations for subscribing to channels on the Twitch platform in Brazil
spellingShingle Livestreaming: an analysis of the motivations for subscribing to channels on the Twitch platform in Brazil
Benazzi, João Renato de Souza Coelho
Twitch
Streaming ao vivo
Identidade
Senso de Comunidade
Cultura gamer
Twitch
Livestreaming
Identity
Sense of Community
Gamer culture
title_short Livestreaming: an analysis of the motivations for subscribing to channels on the Twitch platform in Brazil
title_full Livestreaming: an analysis of the motivations for subscribing to channels on the Twitch platform in Brazil
title_fullStr Livestreaming: an analysis of the motivations for subscribing to channels on the Twitch platform in Brazil
title_full_unstemmed Livestreaming: an analysis of the motivations for subscribing to channels on the Twitch platform in Brazil
title_sort Livestreaming: an analysis of the motivations for subscribing to channels on the Twitch platform in Brazil
author Benazzi, João Renato de Souza Coelho
author_facet Benazzi, João Renato de Souza Coelho
Milazzo Barbosa, Luiz Felipe
author_role author
author2 Milazzo Barbosa, Luiz Felipe
author2_role author
dc.contributor.author.fl_str_mv Benazzi, João Renato de Souza Coelho
Milazzo Barbosa, Luiz Felipe
dc.subject.por.fl_str_mv Twitch
Streaming ao vivo
Identidade
Senso de Comunidade
Cultura gamer
Twitch
Livestreaming
Identity
Sense of Community
Gamer culture
topic Twitch
Streaming ao vivo
Identidade
Senso de Comunidade
Cultura gamer
Twitch
Livestreaming
Identity
Sense of Community
Gamer culture
description We explored the phenomenon of subscription to channels on the Twitch platform in Brazil. The objective of this study was to conduct an exploratory analysis of a new form of digital entertainment that is present in contemporary times, livestreams. Using data gathered with a focusgroup, it proposes a classification of motivations for that consumption decision. Finally, the results obtained give rise to a reflection on how the consumption of such entertainment services are influenced by the identification of gamers with content creators and the sense of community that outcomes from such interaction, both of which are strongly associated with the growth of new media and its uses in contemporary times.
publishDate 2023
dc.date.none.fl_str_mv 2023-08-31
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://dialogo.espm.br/revistadcec-rj/article/view/465
10.22398/2525-2828.823168-183
url https://dialogo.espm.br/revistadcec-rj/article/view/465
identifier_str_mv 10.22398/2525-2828.823168-183
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://dialogo.espm.br/revistadcec-rj/article/view/465/386
https://dialogo.espm.br/revistadcec-rj/article/view/465/387
dc.rights.driver.fl_str_mv Copyright (c) 2023 João Renato de Souza Coelho Benazzi, Luiz Felipe Milazzo Barbosa
http://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 João Renato de Souza Coelho Benazzi, Luiz Felipe Milazzo Barbosa
http://creativecommons.org/licenses/by-nc-nd/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing
dc.source.none.fl_str_mv Journal Dialogue with Creative Economy; Vol. 8 No. 23 (2023): Artigos livres
Diálogo com a Economia Criativa; v. 8 n. 23 (2023): Artigos livres
2525-2828
reponame:Diálogo com a Economia Criativa
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Diálogo com a Economia Criativa
collection Diálogo com a Economia Criativa
repository.name.fl_str_mv Diálogo com a Economia Criativa - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv ||revistadcec-rj@espm.br
_version_ 1797231688770650112

Registros relacionados