Japanese animation and its mark of distinction in the West

• Autor(a) principal: França, Gustavo de Melo
• Data de Publicação: 2023
• Tipo de documento: Artigo
• Idioma: por; eng
• Título da fonte: Diálogo com a Economia Criativa
• Texto Completo: https://dialogo.espm.br/revistadcec-rj/article/view/467
• topic: Orientalism; Distinction; Japanese animation; Orientalismo; Distinção; Animação japonesa

This article discusses how Japanese animation acquired a distinctive mark in the West based on a historical construction. Therefore, it is discussed how the understanding of Japanese animation in the West was influenced by the images constructed and propagated from a pre-existing limiting and orientalist vision about Japan, since stereotyped constructions can challenge the way in which populations from different localities interpreted the productions of this country. Then, the trajectory of the reception and distribution of Japanese animation in western contexts is outlined, using the United States as the central point of analysis, which is historically the largest consumer of Japanese animation in the western bloc. With this, we emphasize that the term anime has been consolidated in the West as a label that represents a series of added values related to the notion of difference, but that in recent years, with the increase in animations produced outside Japan that incorporate stylistic schemes that for a long time were related to productions in this country, this notion established around Japanese animation is being strained.