Cultural exchange in creative economy: weak and strong ties in agroecological fair

• Autor(a) principal: de Oliveira, Elias Ricardo
• Data de Publicação: 2023
• Outros Autores: de Paiva Júnior, Fernando Gomes, de Paiva Barroso, Henrique César Muzzio
• Tipo de documento: Artigo
• Idioma: por; eng
• Título da fonte: Diálogo com a Economia Criativa
• DOI: 10.22398/2525-2828.824124-143
• Texto Completo: https://dialogo.espm.br/revistadcec-rj/article/view/475
• topic: Creative economy; Strong ties; Weak ties; Cultural exchange; Agroecological fair; Economia criativa; Laços fortes; Laços fracos; Intercâmbio cultural; Feira agroecológica

This study presents the results of the analysis on the relationships between strong ties and weak ties in the creative economy, focusing on experience. The objective is to describe the existing influences between these types of ties and their possible simultaneous relationships in the context of the local creative economy. The chosen case study is the “urban-rural exchange” between producers and consumers of an agroecological fair in Várzea - a peripheral neighborhood located in the city of Recife/Pernambuco/Brazil. The methodology used is exploratory and descriptive in nature, based on qualitative analysis. Documentaries produced by the Agroecological Space of Várzea (EAV), images available on the Instagram profile, and descriptive texts that highlight the narratives of the study participants were used. The results indicate that the “urban-rural exchange” establishes strong and solid ties, while also strengthening weak ties, boosting the local creative economy of the agroecological fair.