A rede social DRS do Banco do Brasil : os laços que sustentam a estratégia negocial DRS
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Repositório Institucional da UFMT |
Texto Completo: | http://ri.ufmt.br/handle/1/3538 |
Resumo: | The objective of this dissertation is the meaning as transcurrent of the process of creation and implementation of the regional development strategy. From the theories of the Actor-Network (Callon, Latour and Law, mainly) and the theory of the Laudes Fracas, they seek a creation of the social network DRS and how they constitute the social bonds between the actors that constitute a network and were carried out by the same community of the community of Imbê, municipality of Poconé - MT. The formation of social bonds, targeting the time of relationship, emotional intensity, motivation and autonomy to create strong bonds? And the weak ties, how important is it to the network? Do the conflicts, always present in social relations, have a greater impact on the social ties between the DRS social network actors and have "broken" some of these links? The final answers throughout the research, but in the end we were somewhat predicted, with respect for the strength of weak ties and their linearity. Based on a social network DRS with comprovated the case of the actions and actions of social social based in the consumer strategy by NEGOCIAL DRS of the BB that back your heart of your sustainability issue, where the success of hum The entrepreneurship must attend, like economic, social, environmental and cultural issues, in other words, socially just, environmentally sound and related to cultural diversity. Discover the central actor of the network, which is the role initially, be exercised by BB, did not consolidate. In the same way that we verified a social network DRS of Imba was created with great wishes and the systems were not able to change this dynamic. But our aim, the great point of view was a discovery on the aspect of "relationship time", which had as its founder the theory of a large number of people and which is not an indispensable element for determining the strength of a social bond . |
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A rede social DRS do Banco do Brasil : os laços que sustentam a estratégia negocial DRSRede socialLaços fortes e laços fracosSustentabilidadeAnálise de redes sociaisCNPQ::CIENCIAS HUMANAS::SOCIOLOGIASocial networkStrong ties and weak tiesSustainabilityAnalysis of social networksThe objective of this dissertation is the meaning as transcurrent of the process of creation and implementation of the regional development strategy. From the theories of the Actor-Network (Callon, Latour and Law, mainly) and the theory of the Laudes Fracas, they seek a creation of the social network DRS and how they constitute the social bonds between the actors that constitute a network and were carried out by the same community of the community of Imbê, municipality of Poconé - MT. The formation of social bonds, targeting the time of relationship, emotional intensity, motivation and autonomy to create strong bonds? And the weak ties, how important is it to the network? Do the conflicts, always present in social relations, have a greater impact on the social ties between the DRS social network actors and have "broken" some of these links? The final answers throughout the research, but in the end we were somewhat predicted, with respect for the strength of weak ties and their linearity. Based on a social network DRS with comprovated the case of the actions and actions of social social based in the consumer strategy by NEGOCIAL DRS of the BB that back your heart of your sustainability issue, where the success of hum The entrepreneurship must attend, like economic, social, environmental and cultural issues, in other words, socially just, environmentally sound and related to cultural diversity. Discover the central actor of the network, which is the role initially, be exercised by BB, did not consolidate. In the same way that we verified a social network DRS of Imba was created with great wishes and the systems were not able to change this dynamic. But our aim, the great point of view was a discovery on the aspect of "relationship time", which had as its founder the theory of a large number of people and which is not an indispensable element for determining the strength of a social bond .O objetivo desta dissertação é entender como transcorreu o processo de criação e implementação da estratégia negocial de Desenvolvimento Regional Sustentável do Banco do Brasil no seio de uma comunidade que foi assistida por essa estratégia. A partir das teorias do Ator-Rede (Callon, Latour e Law, principalmente) e da teoria da Força dos Laços Fracos (Granovetter) buscamos explicar a criação da rede social DRS e como se constituíram os laços sociais entre os atores que constituíram a rede e foram os responsáveis pelo êxito da mesma junto a Comunidade do Imbê, município de Poconé – MT. A formação dos vínculos sociais, tendo como alicerce os aspectos: tempo de relacionamento, intensidade emocional, confiança mútua e reciprocidade foram suficientes para criar laços fortes? E os laços fracos, qual sua importância para a rede? Os conflitos, sempre presentes nas relações sociais, tiveram impacto nos vínculos sociais entre os atores da rede social DRS e “quebraram” alguns desses vínculos? São respostas que buscamos responder ao longo da pesquisa, mas que ao final nos mostrou um desfecho não previsto inicialmente, a respeito da teoria da força dos laços fracos e sua linearidade. Baseado no estudo de uma rede social DRS com comprovado êxito buscamos esse entendimento sobre o processo de criação e implementação de uma rede social baseada nos princípios apresentados pela estratégia negocial DRS do BB que trás no seu cerne a questão da sustentabilidade, onde o sucesso de um empreendimento deve atender as questões econômicas, sociais, ambientais e culturais, em outras palavras, deve ser economicamente viável, socialmente justo, ambientalmente correto e respeitando a diversidade cultural. Descobrimos que o ator central da rede, papel esse que se supunha inicialmente, ser exercido pelo BB, não se consolidou. Da mesma forma verificamos que a rede social DRS do Imbê foi criada com laços fortes e que os conflitos não conseguiram mudar essa dinâmica. Mas a nosso ver, o grande ponto deste estudo foi uma descoberta sobre o aspecto “tempo de relacionamento” tido como fundamental na teoria de Granovetter e que percebemos não ser um elemento indispensável para a determinação da força de um vínculo social.Universidade Federal de Mato GrossoBrasilInstituto de Ciências Humanas e Sociais (ICHS)UFMT CUC - CuiabáPrograma de Pós-Graduação em SociologiaPaese, Joelhttp://lattes.cnpq.br/4350900972417823Paese, Joel616.504.470-00http://lattes.cnpq.br/4350900972417823Rodrigues, Francisco Xavier Freire025.559.414-36http://lattes.cnpq.br/6841932116717903616.504.470-00Sant Ana, Ana Paula164.745.218-05.Lohmann, Renato Alfredo2022-10-03T17:41:36Z2019-02-152022-10-03T17:41:36Z2018-12-17info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisLOHMANN, Renato Alfredo. A rede social DRS do Banco do Brasil: os laços que sustentam a estratégia negocial DRS. 2018. 124 f. Dissertação (Mestrado em Sociologia) - Universidade Federal de Mato Grosso, Instituto de Ciências Humanas e Sociais, Cuiabá, 2018.http://ri.ufmt.br/handle/1/3538porinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional da UFMTinstname:Universidade Federal de Mato Grosso (UFMT)instacron:UFMT2022-10-06T07:01:49Zoai:localhost:1/3538Repositório InstitucionalPUBhttp://ri.ufmt.br/oai/requestjordanbiblio@gmail.comopendoar:2022-10-06T07:01:49Repositório Institucional da UFMT - Universidade Federal de Mato Grosso (UFMT)false |
dc.title.none.fl_str_mv |
A rede social DRS do Banco do Brasil : os laços que sustentam a estratégia negocial DRS |
title |
A rede social DRS do Banco do Brasil : os laços que sustentam a estratégia negocial DRS |
spellingShingle |
A rede social DRS do Banco do Brasil : os laços que sustentam a estratégia negocial DRS Lohmann, Renato Alfredo Rede social Laços fortes e laços fracos Sustentabilidade Análise de redes sociais CNPQ::CIENCIAS HUMANAS::SOCIOLOGIA Social network Strong ties and weak ties Sustainability Analysis of social networks |
title_short |
A rede social DRS do Banco do Brasil : os laços que sustentam a estratégia negocial DRS |
title_full |
A rede social DRS do Banco do Brasil : os laços que sustentam a estratégia negocial DRS |
title_fullStr |
A rede social DRS do Banco do Brasil : os laços que sustentam a estratégia negocial DRS |
title_full_unstemmed |
A rede social DRS do Banco do Brasil : os laços que sustentam a estratégia negocial DRS |
title_sort |
A rede social DRS do Banco do Brasil : os laços que sustentam a estratégia negocial DRS |
author |
Lohmann, Renato Alfredo |
author_facet |
Lohmann, Renato Alfredo |
author_role |
author |
dc.contributor.none.fl_str_mv |
Paese, Joel http://lattes.cnpq.br/4350900972417823 Paese, Joel 616.504.470-00 http://lattes.cnpq.br/4350900972417823 Rodrigues, Francisco Xavier Freire 025.559.414-36 http://lattes.cnpq.br/6841932116717903 616.504.470-00 Sant Ana, Ana Paula 164.745.218-05 . |
dc.contributor.author.fl_str_mv |
Lohmann, Renato Alfredo |
dc.subject.por.fl_str_mv |
Rede social Laços fortes e laços fracos Sustentabilidade Análise de redes sociais CNPQ::CIENCIAS HUMANAS::SOCIOLOGIA Social network Strong ties and weak ties Sustainability Analysis of social networks |
topic |
Rede social Laços fortes e laços fracos Sustentabilidade Análise de redes sociais CNPQ::CIENCIAS HUMANAS::SOCIOLOGIA Social network Strong ties and weak ties Sustainability Analysis of social networks |
description |
The objective of this dissertation is the meaning as transcurrent of the process of creation and implementation of the regional development strategy. From the theories of the Actor-Network (Callon, Latour and Law, mainly) and the theory of the Laudes Fracas, they seek a creation of the social network DRS and how they constitute the social bonds between the actors that constitute a network and were carried out by the same community of the community of Imbê, municipality of Poconé - MT. The formation of social bonds, targeting the time of relationship, emotional intensity, motivation and autonomy to create strong bonds? And the weak ties, how important is it to the network? Do the conflicts, always present in social relations, have a greater impact on the social ties between the DRS social network actors and have "broken" some of these links? The final answers throughout the research, but in the end we were somewhat predicted, with respect for the strength of weak ties and their linearity. Based on a social network DRS with comprovated the case of the actions and actions of social social based in the consumer strategy by NEGOCIAL DRS of the BB that back your heart of your sustainability issue, where the success of hum The entrepreneurship must attend, like economic, social, environmental and cultural issues, in other words, socially just, environmentally sound and related to cultural diversity. Discover the central actor of the network, which is the role initially, be exercised by BB, did not consolidate. In the same way that we verified a social network DRS of Imba was created with great wishes and the systems were not able to change this dynamic. But our aim, the great point of view was a discovery on the aspect of "relationship time", which had as its founder the theory of a large number of people and which is not an indispensable element for determining the strength of a social bond . |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-12-17 2019-02-15 2022-10-03T17:41:36Z 2022-10-03T17:41:36Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
LOHMANN, Renato Alfredo. A rede social DRS do Banco do Brasil: os laços que sustentam a estratégia negocial DRS. 2018. 124 f. Dissertação (Mestrado em Sociologia) - Universidade Federal de Mato Grosso, Instituto de Ciências Humanas e Sociais, Cuiabá, 2018. http://ri.ufmt.br/handle/1/3538 |
identifier_str_mv |
LOHMANN, Renato Alfredo. A rede social DRS do Banco do Brasil: os laços que sustentam a estratégia negocial DRS. 2018. 124 f. Dissertação (Mestrado em Sociologia) - Universidade Federal de Mato Grosso, Instituto de Ciências Humanas e Sociais, Cuiabá, 2018. |
url |
http://ri.ufmt.br/handle/1/3538 |
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por |
language |
por |
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info:eu-repo/semantics/openAccess |
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openAccess |
dc.publisher.none.fl_str_mv |
Universidade Federal de Mato Grosso Brasil Instituto de Ciências Humanas e Sociais (ICHS) UFMT CUC - Cuiabá Programa de Pós-Graduação em Sociologia |
publisher.none.fl_str_mv |
Universidade Federal de Mato Grosso Brasil Instituto de Ciências Humanas e Sociais (ICHS) UFMT CUC - Cuiabá Programa de Pós-Graduação em Sociologia |
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reponame:Repositório Institucional da UFMT instname:Universidade Federal de Mato Grosso (UFMT) instacron:UFMT |
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Universidade Federal de Mato Grosso (UFMT) |
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UFMT |
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UFMT |
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Repositório Institucional da UFMT |
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Repositório Institucional da UFMT |
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Repositório Institucional da UFMT - Universidade Federal de Mato Grosso (UFMT) |
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jordanbiblio@gmail.com |
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