A rede social DRS do Banco do Brasil : os laços que sustentam a estratégia negocial DRS

Detalhes bibliográficos
Autor(a) principal: Lohmann, Renato Alfredo
Data de Publicação: 2018
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Repositório Institucional da UFMT
Texto Completo: http://ri.ufmt.br/handle/1/3538
Resumo: The objective of this dissertation is the meaning as transcurrent of the process of creation and implementation of the regional development strategy. From the theories of the Actor-Network (Callon, Latour and Law, mainly) and the theory of the Laudes Fracas, they seek a creation of the social network DRS and how they constitute the social bonds between the actors that constitute a network and were carried out by the same community of the community of Imbê, municipality of Poconé - MT. The formation of social bonds, targeting the time of relationship, emotional intensity, motivation and autonomy to create strong bonds? And the weak ties, how important is it to the network? Do the conflicts, always present in social relations, have a greater impact on the social ties between the DRS social network actors and have "broken" some of these links? The final answers throughout the research, but in the end we were somewhat predicted, with respect for the strength of weak ties and their linearity. Based on a social network DRS with comprovated the case of the actions and actions of social social based in the consumer strategy by NEGOCIAL DRS of the BB that back your heart of your sustainability issue, where the success of hum The entrepreneurship must attend, like economic, social, environmental and cultural issues, in other words, socially just, environmentally sound and related to cultural diversity. Discover the central actor of the network, which is the role initially, be exercised by BB, did not consolidate. In the same way that we verified a social network DRS of Imba was created with great wishes and the systems were not able to change this dynamic. But our aim, the great point of view was a discovery on the aspect of "relationship time", which had as its founder the theory of a large number of people and which is not an indispensable element for determining the strength of a social bond .
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spelling A rede social DRS do Banco do Brasil : os laços que sustentam a estratégia negocial DRSRede socialLaços fortes e laços fracosSustentabilidadeAnálise de redes sociaisCNPQ::CIENCIAS HUMANAS::SOCIOLOGIASocial networkStrong ties and weak tiesSustainabilityAnalysis of social networksThe objective of this dissertation is the meaning as transcurrent of the process of creation and implementation of the regional development strategy. From the theories of the Actor-Network (Callon, Latour and Law, mainly) and the theory of the Laudes Fracas, they seek a creation of the social network DRS and how they constitute the social bonds between the actors that constitute a network and were carried out by the same community of the community of Imbê, municipality of Poconé - MT. The formation of social bonds, targeting the time of relationship, emotional intensity, motivation and autonomy to create strong bonds? And the weak ties, how important is it to the network? Do the conflicts, always present in social relations, have a greater impact on the social ties between the DRS social network actors and have "broken" some of these links? The final answers throughout the research, but in the end we were somewhat predicted, with respect for the strength of weak ties and their linearity. Based on a social network DRS with comprovated the case of the actions and actions of social social based in the consumer strategy by NEGOCIAL DRS of the BB that back your heart of your sustainability issue, where the success of hum The entrepreneurship must attend, like economic, social, environmental and cultural issues, in other words, socially just, environmentally sound and related to cultural diversity. Discover the central actor of the network, which is the role initially, be exercised by BB, did not consolidate. In the same way that we verified a social network DRS of Imba was created with great wishes and the systems were not able to change this dynamic. But our aim, the great point of view was a discovery on the aspect of "relationship time", which had as its founder the theory of a large number of people and which is not an indispensable element for determining the strength of a social bond .O objetivo desta dissertação é entender como transcorreu o processo de criação e implementação da estratégia negocial de Desenvolvimento Regional Sustentável do Banco do Brasil no seio de uma comunidade que foi assistida por essa estratégia. A partir das teorias do Ator-Rede (Callon, Latour e Law, principalmente) e da teoria da Força dos Laços Fracos (Granovetter) buscamos explicar a criação da rede social DRS e como se constituíram os laços sociais entre os atores que constituíram a rede e foram os responsáveis pelo êxito da mesma junto a Comunidade do Imbê, município de Poconé – MT. A formação dos vínculos sociais, tendo como alicerce os aspectos: tempo de relacionamento, intensidade emocional, confiança mútua e reciprocidade foram suficientes para criar laços fortes? E os laços fracos, qual sua importância para a rede? Os conflitos, sempre presentes nas relações sociais, tiveram impacto nos vínculos sociais entre os atores da rede social DRS e “quebraram” alguns desses vínculos? São respostas que buscamos responder ao longo da pesquisa, mas que ao final nos mostrou um desfecho não previsto inicialmente, a respeito da teoria da força dos laços fracos e sua linearidade. Baseado no estudo de uma rede social DRS com comprovado êxito buscamos esse entendimento sobre o processo de criação e implementação de uma rede social baseada nos princípios apresentados pela estratégia negocial DRS do BB que trás no seu cerne a questão da sustentabilidade, onde o sucesso de um empreendimento deve atender as questões econômicas, sociais, ambientais e culturais, em outras palavras, deve ser economicamente viável, socialmente justo, ambientalmente correto e respeitando a diversidade cultural. Descobrimos que o ator central da rede, papel esse que se supunha inicialmente, ser exercido pelo BB, não se consolidou. Da mesma forma verificamos que a rede social DRS do Imbê foi criada com laços fortes e que os conflitos não conseguiram mudar essa dinâmica. Mas a nosso ver, o grande ponto deste estudo foi uma descoberta sobre o aspecto “tempo de relacionamento” tido como fundamental na teoria de Granovetter e que percebemos não ser um elemento indispensável para a determinação da força de um vínculo social.Universidade Federal de Mato GrossoBrasilInstituto de Ciências Humanas e Sociais (ICHS)UFMT CUC - CuiabáPrograma de Pós-Graduação em SociologiaPaese, Joelhttp://lattes.cnpq.br/4350900972417823Paese, Joel616.504.470-00http://lattes.cnpq.br/4350900972417823Rodrigues, Francisco Xavier Freire025.559.414-36http://lattes.cnpq.br/6841932116717903616.504.470-00Sant Ana, Ana Paula164.745.218-05.Lohmann, Renato Alfredo2022-10-03T17:41:36Z2019-02-152022-10-03T17:41:36Z2018-12-17info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisLOHMANN, Renato Alfredo. A rede social DRS do Banco do Brasil: os laços que sustentam a estratégia negocial DRS. 2018. 124 f. Dissertação (Mestrado em Sociologia) - Universidade Federal de Mato Grosso, Instituto de Ciências Humanas e Sociais, Cuiabá, 2018.http://ri.ufmt.br/handle/1/3538porinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional da UFMTinstname:Universidade Federal de Mato Grosso (UFMT)instacron:UFMT2022-10-06T07:01:49Zoai:localhost:1/3538Repositório InstitucionalPUBhttp://ri.ufmt.br/oai/requestjordanbiblio@gmail.comopendoar:2022-10-06T07:01:49Repositório Institucional da UFMT - Universidade Federal de Mato Grosso (UFMT)false
dc.title.none.fl_str_mv A rede social DRS do Banco do Brasil : os laços que sustentam a estratégia negocial DRS
title A rede social DRS do Banco do Brasil : os laços que sustentam a estratégia negocial DRS
spellingShingle A rede social DRS do Banco do Brasil : os laços que sustentam a estratégia negocial DRS
Lohmann, Renato Alfredo
Rede social
Laços fortes e laços fracos
Sustentabilidade
Análise de redes sociais
CNPQ::CIENCIAS HUMANAS::SOCIOLOGIA
Social network
Strong ties and weak ties
Sustainability
Analysis of social networks
title_short A rede social DRS do Banco do Brasil : os laços que sustentam a estratégia negocial DRS
title_full A rede social DRS do Banco do Brasil : os laços que sustentam a estratégia negocial DRS
title_fullStr A rede social DRS do Banco do Brasil : os laços que sustentam a estratégia negocial DRS
title_full_unstemmed A rede social DRS do Banco do Brasil : os laços que sustentam a estratégia negocial DRS
title_sort A rede social DRS do Banco do Brasil : os laços que sustentam a estratégia negocial DRS
author Lohmann, Renato Alfredo
author_facet Lohmann, Renato Alfredo
author_role author
dc.contributor.none.fl_str_mv Paese, Joel
http://lattes.cnpq.br/4350900972417823
Paese, Joel
616.504.470-00
http://lattes.cnpq.br/4350900972417823
Rodrigues, Francisco Xavier Freire
025.559.414-36
http://lattes.cnpq.br/6841932116717903
616.504.470-00
Sant Ana, Ana Paula
164.745.218-05
.
dc.contributor.author.fl_str_mv Lohmann, Renato Alfredo
dc.subject.por.fl_str_mv Rede social
Laços fortes e laços fracos
Sustentabilidade
Análise de redes sociais
CNPQ::CIENCIAS HUMANAS::SOCIOLOGIA
Social network
Strong ties and weak ties
Sustainability
Analysis of social networks
topic Rede social
Laços fortes e laços fracos
Sustentabilidade
Análise de redes sociais
CNPQ::CIENCIAS HUMANAS::SOCIOLOGIA
Social network
Strong ties and weak ties
Sustainability
Analysis of social networks
description The objective of this dissertation is the meaning as transcurrent of the process of creation and implementation of the regional development strategy. From the theories of the Actor-Network (Callon, Latour and Law, mainly) and the theory of the Laudes Fracas, they seek a creation of the social network DRS and how they constitute the social bonds between the actors that constitute a network and were carried out by the same community of the community of Imbê, municipality of Poconé - MT. The formation of social bonds, targeting the time of relationship, emotional intensity, motivation and autonomy to create strong bonds? And the weak ties, how important is it to the network? Do the conflicts, always present in social relations, have a greater impact on the social ties between the DRS social network actors and have "broken" some of these links? The final answers throughout the research, but in the end we were somewhat predicted, with respect for the strength of weak ties and their linearity. Based on a social network DRS with comprovated the case of the actions and actions of social social based in the consumer strategy by NEGOCIAL DRS of the BB that back your heart of your sustainability issue, where the success of hum The entrepreneurship must attend, like economic, social, environmental and cultural issues, in other words, socially just, environmentally sound and related to cultural diversity. Discover the central actor of the network, which is the role initially, be exercised by BB, did not consolidate. In the same way that we verified a social network DRS of Imba was created with great wishes and the systems were not able to change this dynamic. But our aim, the great point of view was a discovery on the aspect of "relationship time", which had as its founder the theory of a large number of people and which is not an indispensable element for determining the strength of a social bond .
publishDate 2018
dc.date.none.fl_str_mv 2018-12-17
2019-02-15
2022-10-03T17:41:36Z
2022-10-03T17:41:36Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv LOHMANN, Renato Alfredo. A rede social DRS do Banco do Brasil: os laços que sustentam a estratégia negocial DRS. 2018. 124 f. Dissertação (Mestrado em Sociologia) - Universidade Federal de Mato Grosso, Instituto de Ciências Humanas e Sociais, Cuiabá, 2018.
http://ri.ufmt.br/handle/1/3538
identifier_str_mv LOHMANN, Renato Alfredo. A rede social DRS do Banco do Brasil: os laços que sustentam a estratégia negocial DRS. 2018. 124 f. Dissertação (Mestrado em Sociologia) - Universidade Federal de Mato Grosso, Instituto de Ciências Humanas e Sociais, Cuiabá, 2018.
url http://ri.ufmt.br/handle/1/3538
dc.language.iso.fl_str_mv por
language por
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv Universidade Federal de Mato Grosso
Brasil
Instituto de Ciências Humanas e Sociais (ICHS)
UFMT CUC - Cuiabá
Programa de Pós-Graduação em Sociologia
publisher.none.fl_str_mv Universidade Federal de Mato Grosso
Brasil
Instituto de Ciências Humanas e Sociais (ICHS)
UFMT CUC - Cuiabá
Programa de Pós-Graduação em Sociologia
dc.source.none.fl_str_mv reponame:Repositório Institucional da UFMT
instname:Universidade Federal de Mato Grosso (UFMT)
instacron:UFMT
instname_str Universidade Federal de Mato Grosso (UFMT)
instacron_str UFMT
institution UFMT
reponame_str Repositório Institucional da UFMT
collection Repositório Institucional da UFMT
repository.name.fl_str_mv Repositório Institucional da UFMT - Universidade Federal de Mato Grosso (UFMT)
repository.mail.fl_str_mv jordanbiblio@gmail.com
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