Estratégias para pequenos empreendedores da Moda no Rio de Janeiro: um diagnóstico sobre as dificuldades enfrentadas e as competências empreendedoras fundamentais para superação
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da ESPM |
Texto Completo: | http://tede2.espm.br/handle/tede/372 |
Resumo: | Creative professionals are rejecting formal employment to invest in their own self-employed career. Creative Economy has provided a favorable environment for these individuals to create small businesses that combine their passions and skills. Fashion is considered one of the sectors that make up this new economy, and new initiatives in this field create products with high symbolic value. Many fashion entrepreneurs aim to create a business that leaves a positive legacy for the world. However, these professionals face many difficulties caused by the social, political and economic instability of the country and the state of Rio de Janeiro, which leads to precarious work situations. For these businesses to survive, it is essential that entrepreneurs develop entrepreneurial skills and thus provide the good performance of the enterprise, also seeking to form a network with other entrepreneurs, with the community, educational institutions, government and large companies. Given this, this study aims to relate the entrepreneurial skills that Fashion managers need to improve to ensure the continuity of their enterprises, given the difficulties they face. Therefore, the present study consists of three phases. In the first phase, a descriptive research was made with bibliographic survey and secondary data on Creative Economy; Creative Entrepreneurship and the scenario of the economic, political and socio-cultural crisis of Brazil and Rio de Janeiro; Fashion; and Entrepreneurial Behaviors and Skills. In the second phase, three specialists in the area of competences were interviewed, in order to understand in more depth which are the entrepreneurial skills that are fundamental to the good performance of a fashion business. In the third phase, 10 fashion entrepreneurs were interviewed to identify the causes of the main difficulties they faced and which were the most relevant skills for their business to survive. As a result, we realized that entrepreneurs who had contact with entrepreneurship programs focused on creative enterprises, developed various entrepreneurial skills and thus managed to mitigate the main adversities. In addition, we identified a group of 17 key entrepreneurial skills for Fashion managers, an academic contribution of this research. Finally, it was possible to make a practical contribution to managers of creative industries: a roadmap that establishes a relationship between the difficulties caused by different causes, and the entrepreneurial skills that managers need to develop to succeed |
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Kamlot, Danielhttp://lattes.cnpq.br/1863175020067147Dubeux, Veranise J. C.http://lattes.cnpq.br/1706093099357760Jesus, Diego Santos Vieira deBouzada, Marco Aurélio Carinohttp://lattes.cnpq.br/4994131715821623Calado, Luiza Silva2020-06-15T20:37:27Z2019-11-26Calado, Luiza Silva. Estratégias para pequenos empreendedores da Moda no Rio de Janeiro: um diagnóstico sobre as dificuldades enfrentadas e as competências empreendedoras fundamentais para superação. 2019. [252 f.]. Dissertação( Programa de Mestrado Profissional em Gestão da Economia Criativa) - Escola Superior de Propaganda e Marketing, [Rio de Janeiro].http://tede2.espm.br/handle/tede/372Creative professionals are rejecting formal employment to invest in their own self-employed career. Creative Economy has provided a favorable environment for these individuals to create small businesses that combine their passions and skills. Fashion is considered one of the sectors that make up this new economy, and new initiatives in this field create products with high symbolic value. Many fashion entrepreneurs aim to create a business that leaves a positive legacy for the world. However, these professionals face many difficulties caused by the social, political and economic instability of the country and the state of Rio de Janeiro, which leads to precarious work situations. For these businesses to survive, it is essential that entrepreneurs develop entrepreneurial skills and thus provide the good performance of the enterprise, also seeking to form a network with other entrepreneurs, with the community, educational institutions, government and large companies. Given this, this study aims to relate the entrepreneurial skills that Fashion managers need to improve to ensure the continuity of their enterprises, given the difficulties they face. Therefore, the present study consists of three phases. In the first phase, a descriptive research was made with bibliographic survey and secondary data on Creative Economy; Creative Entrepreneurship and the scenario of the economic, political and socio-cultural crisis of Brazil and Rio de Janeiro; Fashion; and Entrepreneurial Behaviors and Skills. In the second phase, three specialists in the area of competences were interviewed, in order to understand in more depth which are the entrepreneurial skills that are fundamental to the good performance of a fashion business. In the third phase, 10 fashion entrepreneurs were interviewed to identify the causes of the main difficulties they faced and which were the most relevant skills for their business to survive. As a result, we realized that entrepreneurs who had contact with entrepreneurship programs focused on creative enterprises, developed various entrepreneurial skills and thus managed to mitigate the main adversities. In addition, we identified a group of 17 key entrepreneurial skills for Fashion managers, an academic contribution of this research. Finally, it was possible to make a practical contribution to managers of creative industries: a roadmap that establishes a relationship between the difficulties caused by different causes, and the entrepreneurial skills that managers need to develop to succeedOs profissionais criativos estão rejeitando o emprego formal para investir em sua própria carreira autônoma. A Economia Criativa propiciou um ambiente favorável para que esses indivíduos criem pequenos negócios que aliam suas paixões e habilidades. A Moda é considerada um dos setores que compõem essa nova economia, e novas iniciativas desse campo criam produtos dotados de alto valor simbólico. Muitos empreendedores da Moda têm como propósito criar um negócio que deixe um legado positivo para o mundo. Entretanto, esses profissionais enfrentam muitas dificuldades causadas pela instabilidade social, política e econômica do país e do estado fluminense, o que leva a situações precárias de trabalho. Para que esses negócios sobrevivam, é fundamental que os empreendedores desenvolvam competências empreendedoras e, assim, proporcionem o bom desempenho do empreendimento, buscando também formar uma rede junto a outros empreendedores, com a comunidade, instituições de ensino, governo e grandes empresas. Diante disso, este estudo tem como objetivo relacionar as competências empreendedoras que gestores da Moda precisam aperfeiçoar para garantir a perenidade de seus empreendimentos, diante das dificuldades que enfrentam. Assim sendo, o presente estudo é composto por três fases. Na primeira fase, foi feita uma pesquisa descritiva com levantamento bibliográfico e de dados secundários sobre Economia Criativa; Empreendedorismo Criativo e o cenário da crise econômica, política e sociocultural do Brasil e Rio de Janeiro; Moda; e Comportamentos e Competências Empreendedoras. Na segunda fase, três especialistas na área de competências foram entrevistados, a fim de que se compreendesse com mais profundidade quais são as competências empreendedoras fundamentais para o bom desempenho de um negócio da Moda. Na terceira fase, 10 empreendedoras da Moda foram entrevistadas, para identificar quais são as causas das principais dificuldades enfrentadas e quais são as competências mais relevantes para que os seus negócios sobrevivam. Como resultado, percebemos que as empreendedoras que tiveram contato com capacitações voltadas para empreendimentos criativos desenvolveram diversas competências empreendedoras e, assim, conseguiram mitigar as principais adversidades. Além disso, identificamos um grupo de 17 competências empreendedoras fundamentais para gestores da Moda, uma contribuição acadêmica desta pesquisa. Por fim, foi possível realizar uma contribuição prática para gestores de indústrias criativas: um roteiro que estabelece uma relação entre as dificuldades originadas por diferentes causas, com as competências empreendedoras que os gestores precisam desenvolver para obter sucessoSubmitted by Tamara Cecilia Lombardi (tamara.lombardi@espm.br) on 2020-06-11T00:37:59Z No. of bitstreams: 1 CALADO, Luiza Silva. Estratégias para pequenos empreendedores da moda no Rio de Janeiro..pdf: 2579221 bytes, checksum: 8b5c30cdfb87e37c7bc284bd069b0fcf (MD5)Approved for entry into archive by Tamara Cecilia Lombardi (tamara.lombardi@espm.br) on 2020-06-11T00:38:17Z (GMT) No. of bitstreams: 1 CALADO, Luiza Silva. Estratégias para pequenos empreendedores da moda no Rio de Janeiro..pdf: 2579221 bytes, checksum: 8b5c30cdfb87e37c7bc284bd069b0fcf (MD5)Approved for entry into archive by Tamara Cecilia Lombardi (tamara.lombardi@espm.br) on 2020-06-11T00:38:33Z (GMT) No. of bitstreams: 1 CALADO, Luiza Silva. Estratégias para pequenos empreendedores da moda no Rio de Janeiro..pdf: 2579221 bytes, checksum: 8b5c30cdfb87e37c7bc284bd069b0fcf (MD5)Made available in DSpace on 2020-06-15T20:37:27Z (GMT). No. of bitstreams: 1 CALADO, Luiza Silva. Estratégias para pequenos empreendedores da moda no Rio de Janeiro..pdf: 2579221 bytes, checksum: 8b5c30cdfb87e37c7bc284bd069b0fcf (MD5) Previous issue date: 2019-11-26application/pdfhttp://tede2.espm.br/retrieve/1153/CALADO%2c%20Luiza%20Silva.%20Estrat%c3%a9gias%20para%20pequenos%20empreendedores%20da%20moda%20no%20Rio%20de%20Janeiro..pdf.jpgporEscola Superior de Propaganda e MarketingPrograma de Mestrado Profissional em Gestão da Economia CriativaESPMBrasilESPM::Pós-Graduação Stricto Sensueconomia criativa; empreendedorismo criativo; moda; comportamentos e competências emprendedorascreative economy. creative entrepreneurship. fashion. entrepreneurial behaviors and skillsCIENCIAS SOCIAIS APLICADAS::ECONOMIAEstratégias para pequenos empreendedores da Moda no Rio de Janeiro: um diagnóstico sobre as dificuldades enfrentadas e as competências empreendedoras fundamentais para superaçãoStrategies for small fashion entrepreneurs in Rio de Janeiro: a diagnosis of the difficulties faced and the fundamental entrepreneurial skills to overcomeinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis-5059127625252930782500500600-4455193753091852328-2504903392600098822info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da ESPMinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMTHUMBNAILCALADO, Luiza Silva. 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dc.title.por.fl_str_mv |
Estratégias para pequenos empreendedores da Moda no Rio de Janeiro: um diagnóstico sobre as dificuldades enfrentadas e as competências empreendedoras fundamentais para superação |
dc.title.alternative.eng.fl_str_mv |
Strategies for small fashion entrepreneurs in Rio de Janeiro: a diagnosis of the difficulties faced and the fundamental entrepreneurial skills to overcome |
title |
Estratégias para pequenos empreendedores da Moda no Rio de Janeiro: um diagnóstico sobre as dificuldades enfrentadas e as competências empreendedoras fundamentais para superação |
spellingShingle |
Estratégias para pequenos empreendedores da Moda no Rio de Janeiro: um diagnóstico sobre as dificuldades enfrentadas e as competências empreendedoras fundamentais para superação Calado, Luiza Silva economia criativa; empreendedorismo criativo; moda; comportamentos e competências emprendedoras creative economy. creative entrepreneurship. fashion. entrepreneurial behaviors and skills CIENCIAS SOCIAIS APLICADAS::ECONOMIA |
title_short |
Estratégias para pequenos empreendedores da Moda no Rio de Janeiro: um diagnóstico sobre as dificuldades enfrentadas e as competências empreendedoras fundamentais para superação |
title_full |
Estratégias para pequenos empreendedores da Moda no Rio de Janeiro: um diagnóstico sobre as dificuldades enfrentadas e as competências empreendedoras fundamentais para superação |
title_fullStr |
Estratégias para pequenos empreendedores da Moda no Rio de Janeiro: um diagnóstico sobre as dificuldades enfrentadas e as competências empreendedoras fundamentais para superação |
title_full_unstemmed |
Estratégias para pequenos empreendedores da Moda no Rio de Janeiro: um diagnóstico sobre as dificuldades enfrentadas e as competências empreendedoras fundamentais para superação |
title_sort |
Estratégias para pequenos empreendedores da Moda no Rio de Janeiro: um diagnóstico sobre as dificuldades enfrentadas e as competências empreendedoras fundamentais para superação |
author |
Calado, Luiza Silva |
author_facet |
Calado, Luiza Silva |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Kamlot, Daniel |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/1863175020067147 |
dc.contributor.advisor-co1.fl_str_mv |
Dubeux, Veranise J. C. |
dc.contributor.advisor-co1Lattes.fl_str_mv |
http://lattes.cnpq.br/1706093099357760 |
dc.contributor.referee1.fl_str_mv |
Jesus, Diego Santos Vieira de |
dc.contributor.referee2.fl_str_mv |
Bouzada, Marco Aurélio Carino |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/4994131715821623 |
dc.contributor.author.fl_str_mv |
Calado, Luiza Silva |
contributor_str_mv |
Kamlot, Daniel Dubeux, Veranise J. C. Jesus, Diego Santos Vieira de Bouzada, Marco Aurélio Carino |
dc.subject.por.fl_str_mv |
economia criativa; empreendedorismo criativo; moda; comportamentos e competências emprendedoras |
topic |
economia criativa; empreendedorismo criativo; moda; comportamentos e competências emprendedoras creative economy. creative entrepreneurship. fashion. entrepreneurial behaviors and skills CIENCIAS SOCIAIS APLICADAS::ECONOMIA |
dc.subject.eng.fl_str_mv |
creative economy. creative entrepreneurship. fashion. entrepreneurial behaviors and skills |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::ECONOMIA |
description |
Creative professionals are rejecting formal employment to invest in their own self-employed career. Creative Economy has provided a favorable environment for these individuals to create small businesses that combine their passions and skills. Fashion is considered one of the sectors that make up this new economy, and new initiatives in this field create products with high symbolic value. Many fashion entrepreneurs aim to create a business that leaves a positive legacy for the world. However, these professionals face many difficulties caused by the social, political and economic instability of the country and the state of Rio de Janeiro, which leads to precarious work situations. For these businesses to survive, it is essential that entrepreneurs develop entrepreneurial skills and thus provide the good performance of the enterprise, also seeking to form a network with other entrepreneurs, with the community, educational institutions, government and large companies. Given this, this study aims to relate the entrepreneurial skills that Fashion managers need to improve to ensure the continuity of their enterprises, given the difficulties they face. Therefore, the present study consists of three phases. In the first phase, a descriptive research was made with bibliographic survey and secondary data on Creative Economy; Creative Entrepreneurship and the scenario of the economic, political and socio-cultural crisis of Brazil and Rio de Janeiro; Fashion; and Entrepreneurial Behaviors and Skills. In the second phase, three specialists in the area of competences were interviewed, in order to understand in more depth which are the entrepreneurial skills that are fundamental to the good performance of a fashion business. In the third phase, 10 fashion entrepreneurs were interviewed to identify the causes of the main difficulties they faced and which were the most relevant skills for their business to survive. As a result, we realized that entrepreneurs who had contact with entrepreneurship programs focused on creative enterprises, developed various entrepreneurial skills and thus managed to mitigate the main adversities. In addition, we identified a group of 17 key entrepreneurial skills for Fashion managers, an academic contribution of this research. Finally, it was possible to make a practical contribution to managers of creative industries: a roadmap that establishes a relationship between the difficulties caused by different causes, and the entrepreneurial skills that managers need to develop to succeed |
publishDate |
2019 |
dc.date.issued.fl_str_mv |
2019-11-26 |
dc.date.accessioned.fl_str_mv |
2020-06-15T20:37:27Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Calado, Luiza Silva. Estratégias para pequenos empreendedores da Moda no Rio de Janeiro: um diagnóstico sobre as dificuldades enfrentadas e as competências empreendedoras fundamentais para superação. 2019. [252 f.]. Dissertação( Programa de Mestrado Profissional em Gestão da Economia Criativa) - Escola Superior de Propaganda e Marketing, [Rio de Janeiro]. |
dc.identifier.uri.fl_str_mv |
http://tede2.espm.br/handle/tede/372 |
identifier_str_mv |
Calado, Luiza Silva. Estratégias para pequenos empreendedores da Moda no Rio de Janeiro: um diagnóstico sobre as dificuldades enfrentadas e as competências empreendedoras fundamentais para superação. 2019. [252 f.]. Dissertação( Programa de Mestrado Profissional em Gestão da Economia Criativa) - Escola Superior de Propaganda e Marketing, [Rio de Janeiro]. |
url |
http://tede2.espm.br/handle/tede/372 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.program.fl_str_mv |
-5059127625252930782 |
dc.relation.confidence.fl_str_mv |
500 500 600 |
dc.relation.department.fl_str_mv |
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dc.relation.cnpq.fl_str_mv |
-2504903392600098822 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing |
dc.publisher.program.fl_str_mv |
Programa de Mestrado Profissional em Gestão da Economia Criativa |
dc.publisher.initials.fl_str_mv |
ESPM |
dc.publisher.country.fl_str_mv |
Brasil |
dc.publisher.department.fl_str_mv |
ESPM::Pós-Graduação Stricto Sensu |
publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing |
dc.source.none.fl_str_mv |
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ESPM |
institution |
ESPM |
reponame_str |
Biblioteca Digital de Teses e Dissertações da ESPM |
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Biblioteca Digital de Teses e Dissertações da ESPM |
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Biblioteca Digital de Teses e Dissertações da ESPM - Escola Superior de Propaganda e Marketing (ESPM) |
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acervodigital@espm.br||hribeiro@espm.br |
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