Política on demand: comunicação, consumo e a constituição do discurso político contemporâneo
Autor(a) principal: | |
---|---|
Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da ESPM |
Texto Completo: | http://tede2.espm.br/handle/tede/575 |
Resumo: | In this work, we address the interrelationships between communication, consumption and politics, notably the transformations of political discourse in the context of the consolidation of the 3rd phase of consumer culture. From an exploratory research, in which we sought to investigate possible transformations in political discourse in the light of Courtine's concepts regarding discursive “displacements” and Fontenelle’s and Lipovetsky's discussions on the phases of consumer culture, we identified a “displacement” of the discursive practices of contemporary politics, that is characterized by the engendering of “consumption narratives” – marked by the crossing of neoliberal economic discourses. In this way, we define the following research problem: how is the discursive displacement of contemporary politics manifested, in the context of the 3rd phase of consumer culture? Based on a theoretical framework that involves communication and consumption studies, politics and discourse, we analyzed a corpus composed of videos that integrate political campaigns in Brazil and the United States, considering the conditions of discursive production of politics today. Critical Discourse Analysis (ACD) consists of the theoretical and methodological support that supports our work with empiricism, focusing on argumentative strategies – thematization, semantic structures, rhetorical resources – and interdiscursivity. The results achieved show that this discursive “displacement” is crossed by neoliberal economic discourses, which mobilize a political consumption that offers “politicians-merchandise” both as commodities in the service of private happiness, and as “reference images” that agency lifestyles and ways of being. Thus, we observed, in the analyzed corpus, the production of meanings aimed at individualization and moralization in political discourse, suggesting a dilution of the collective dimension of politics. |
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Hoff, Tânia Márcia CezarCarrascoza, João Luís AnzanelloVicente, Maximiliano Martin137.003.617-50http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K8643493J2&tokenCaptchar=03AGdBq24WpXJiVEjF2TgV0e_K1IqUsVuclVLSPXXTrlOdfoaY4ivHV4bffTLE61e74Dy6qlPIa-YcD3qNp75_ruA9SeGzmnVC6ja62BOcqxEkAe7Q4t3fHoOdlBqbkI1xrEs14AQ3uetHgPBW1yT-WZgipxci7gc6m_G2FL-RlJ423NfGUX6WoGZX7jJPU20AC_xsmsjy-rZm9O91GEHaWPtgpQjvVsePuVstQG3ZRXwyhsWjuvhp2_YJ3QbtamTU5EERBBYwSbCfd0gZi18nDt_8T8VxGdt3pNDZDp5hFKniHc_ud3ZgghulgoyRVoFq_Dx98zd2J2aBQ1EJbOi-CZNrJVPgepBH5QGv6ntgGF_vl8I6NJuF97wBDZzgFjnA68HP3DSrYpm_8To4Tu8DaxcLat6hTcosWKck4BkNhybHhN5uWNXHhPgyP16QyJKwwLH4-9DUdVpv3wdwPYy_UG0at8v7glArXwFraga, Lucas L.2021-09-21T19:09:51Z2021-02-05Fraga, Lucas L. Política on demand: comunicação, consumo e a constituição do discurso político contemporâneo. 2021. [157 f.]. Dissertação ( Programa de Mestrado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, [São Paulo] .http://tede2.espm.br/handle/tede/575In this work, we address the interrelationships between communication, consumption and politics, notably the transformations of political discourse in the context of the consolidation of the 3rd phase of consumer culture. From an exploratory research, in which we sought to investigate possible transformations in political discourse in the light of Courtine's concepts regarding discursive “displacements” and Fontenelle’s and Lipovetsky's discussions on the phases of consumer culture, we identified a “displacement” of the discursive practices of contemporary politics, that is characterized by the engendering of “consumption narratives” – marked by the crossing of neoliberal economic discourses. In this way, we define the following research problem: how is the discursive displacement of contemporary politics manifested, in the context of the 3rd phase of consumer culture? Based on a theoretical framework that involves communication and consumption studies, politics and discourse, we analyzed a corpus composed of videos that integrate political campaigns in Brazil and the United States, considering the conditions of discursive production of politics today. Critical Discourse Analysis (ACD) consists of the theoretical and methodological support that supports our work with empiricism, focusing on argumentative strategies – thematization, semantic structures, rhetorical resources – and interdiscursivity. The results achieved show that this discursive “displacement” is crossed by neoliberal economic discourses, which mobilize a political consumption that offers “politicians-merchandise” both as commodities in the service of private happiness, and as “reference images” that agency lifestyles and ways of being. Thus, we observed, in the analyzed corpus, the production of meanings aimed at individualization and moralization in political discourse, suggesting a dilution of the collective dimension of politics.Neste trabalho, abordamos as interrelações comunicação, consumo e política, notadamente as transformações do discurso político no contexto de consolidação da 3ª fase da cultura do consumo. A partir de uma pesquisa exploratória, na qual buscamos investigar possíveis transformações do discurso político à luz dos conceitos de Courtine a respeito dos “deslocamentos” discursivos e das discussões de Fontenelle e Lipovetsky sobre as fases da cultura do consumo, identificamos um “deslocamento” da prática discursiva da política contemporânea que se caracteriza pelo engendramento de narrativas do consumo, marcadas pelo atravessamento dos discursos econômicos neoliberais. Deste modo, definimos o seguinte problema de pesquisa: como se manifesta o deslocamento discursivo da política contemporânea, no contexto da 3ª fase da cultura do consumo? Fundamentados em um referencial teórico que envolve estudos de comunicação e consumo, política e discurso, analisamos um corpus composto por vídeos que integram campanhas políticas do Brasil e dos Estados Unidos, considerando as condições de produção discursiva da política em nossos dias. A Análise Crítica do Discurso (ACD) consiste no aporte teórico-metodológico que embasa o trabalho com a empiria, tendo como foco as estratégias argumentativas – tematização, estruturas semânticas, recursos retóricos – e a interdiscursividade. Os resultados alcançados evidenciam que este “deslocamento” discursivo é atravessado por discursos econômicos neoliberais, os quais mobilizam um consumo político que oferece os “políticos-mercadoria” tanto como commodities a serviço das felicidades privadas, quanto como “imagens-referência” agenciadoras de estilos de vida e modos de ser. Assim, observamos, no corpus analisado, produção de sentidos voltada para a individualização e a moralização no discurso político, sugerindo uma diluição da dimensão coletiva da política.Submitted by Adriana Alves Rodrigues (aalves@espm.br) on 2021-09-21T19:06:08Z No. of bitstreams: 1 Lucas L. Fraga.pdf: 3820062 bytes, checksum: 78d794defb83d62f4663f593f6918fed (MD5)Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2021-09-21T19:09:36Z (GMT) No. of bitstreams: 1 Lucas L. Fraga.pdf: 3820062 bytes, checksum: 78d794defb83d62f4663f593f6918fed (MD5)Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2021-09-21T19:09:44Z (GMT) No. of bitstreams: 1 Lucas L. Fraga.pdf: 3820062 bytes, checksum: 78d794defb83d62f4663f593f6918fed (MD5)Made available in DSpace on 2021-09-21T19:09:51Z (GMT). No. of bitstreams: 1 Lucas L. Fraga.pdf: 3820062 bytes, checksum: 78d794defb83d62f4663f593f6918fed (MD5) Previous issue date: 2021-02-05application/pdfhttp://tede2.espm.br/retrieve/1976/Lucas%20L.%20Fraga.pdf.jpgporEscola Superior de Propaganda e MarketingPrograma de Mestrado em Comunicação e Práticas de ConsumoESPMBrasilESPM::Pós-Graduação Stricto Sensucomunicação e consumo; política; discurso político; narrativas do consumocommunications and consumption; politics; political discourse; consumption narrativesCIENCIAS SOCIAIS APLICADAS::COMUNICACAOPolítica on demand: comunicação, consumo e a constituição do discurso político contemporâneoOn demand politics: communication, consumption and the constitution of contemporary political discourseinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis1478719854366591830500500600-4455193753091852328-4056021055502874573info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da ESPMinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMTHUMBNAILLucas L. Fraga.pdf.jpgLucas L. Fraga.pdf.jpgimage/jpeg4001http://tede2.espm.br:8080/tede/bitstream/tede/575/4/Lucas+L.+Fraga.pdf.jpgd4a4dc8a88ea6ff62b0a3100ac18a1cfMD54TEXTLucas L. Fraga.pdf.txtLucas L. Fraga.pdf.txttext/plain375459http://tede2.espm.br:8080/tede/bitstream/tede/575/3/Lucas+L.+Fraga.pdf.txt5765e80e0815f5786024fe7814fc5a77MD53ORIGINALLucas L. Fraga.pdfLucas L. 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dc.title.por.fl_str_mv |
Política on demand: comunicação, consumo e a constituição do discurso político contemporâneo |
dc.title.alternative.eng.fl_str_mv |
On demand politics: communication, consumption and the constitution of contemporary political discourse |
title |
Política on demand: comunicação, consumo e a constituição do discurso político contemporâneo |
spellingShingle |
Política on demand: comunicação, consumo e a constituição do discurso político contemporâneo Fraga, Lucas L. comunicação e consumo; política; discurso político; narrativas do consumo communications and consumption; politics; political discourse; consumption narratives CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
title_short |
Política on demand: comunicação, consumo e a constituição do discurso político contemporâneo |
title_full |
Política on demand: comunicação, consumo e a constituição do discurso político contemporâneo |
title_fullStr |
Política on demand: comunicação, consumo e a constituição do discurso político contemporâneo |
title_full_unstemmed |
Política on demand: comunicação, consumo e a constituição do discurso político contemporâneo |
title_sort |
Política on demand: comunicação, consumo e a constituição do discurso político contemporâneo |
author |
Fraga, Lucas L. |
author_facet |
Fraga, Lucas L. |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Hoff, Tânia Márcia Cezar |
dc.contributor.referee1.fl_str_mv |
Carrascoza, João Luís Anzanello |
dc.contributor.referee2.fl_str_mv |
Vicente, Maximiliano Martin |
dc.contributor.authorID.fl_str_mv |
137.003.617-50 |
dc.contributor.authorLattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K8643493J2&tokenCaptchar=03AGdBq24WpXJiVEjF2TgV0e_K1IqUsVuclVLSPXXTrlOdfoaY4ivHV4bffTLE61e74Dy6qlPIa-YcD3qNp75_ruA9SeGzmnVC6ja62BOcqxEkAe7Q4t3fHoOdlBqbkI1xrEs14AQ3uetHgPBW1yT-WZgipxci7gc6m_G2FL-RlJ423NfGUX6WoGZX7jJPU20AC_xsmsjy-rZm9O91GEHaWPtgpQjvVsePuVstQG3ZRXwyhsWjuvhp2_YJ3QbtamTU5EERBBYwSbCfd0gZi18nDt_8T8VxGdt3pNDZDp5hFKniHc_ud3ZgghulgoyRVoFq_Dx98zd2J2aBQ1EJbOi-CZNrJVPgepBH5QGv6ntgGF_vl8I6NJuF97wBDZzgFjnA68HP3DSrYpm_8To4Tu8DaxcLat6hTcosWKck4BkNhybHhN5uWNXHhPgyP16QyJKwwLH4-9DUdVpv3wdwPYy_UG0at8v7glArXw |
dc.contributor.author.fl_str_mv |
Fraga, Lucas L. |
contributor_str_mv |
Hoff, Tânia Márcia Cezar Carrascoza, João Luís Anzanello Vicente, Maximiliano Martin |
dc.subject.por.fl_str_mv |
comunicação e consumo; política; discurso político; narrativas do consumo |
topic |
comunicação e consumo; política; discurso político; narrativas do consumo communications and consumption; politics; political discourse; consumption narratives CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
dc.subject.eng.fl_str_mv |
communications and consumption; politics; political discourse; consumption narratives |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
description |
In this work, we address the interrelationships between communication, consumption and politics, notably the transformations of political discourse in the context of the consolidation of the 3rd phase of consumer culture. From an exploratory research, in which we sought to investigate possible transformations in political discourse in the light of Courtine's concepts regarding discursive “displacements” and Fontenelle’s and Lipovetsky's discussions on the phases of consumer culture, we identified a “displacement” of the discursive practices of contemporary politics, that is characterized by the engendering of “consumption narratives” – marked by the crossing of neoliberal economic discourses. In this way, we define the following research problem: how is the discursive displacement of contemporary politics manifested, in the context of the 3rd phase of consumer culture? Based on a theoretical framework that involves communication and consumption studies, politics and discourse, we analyzed a corpus composed of videos that integrate political campaigns in Brazil and the United States, considering the conditions of discursive production of politics today. Critical Discourse Analysis (ACD) consists of the theoretical and methodological support that supports our work with empiricism, focusing on argumentative strategies – thematization, semantic structures, rhetorical resources – and interdiscursivity. The results achieved show that this discursive “displacement” is crossed by neoliberal economic discourses, which mobilize a political consumption that offers “politicians-merchandise” both as commodities in the service of private happiness, and as “reference images” that agency lifestyles and ways of being. Thus, we observed, in the analyzed corpus, the production of meanings aimed at individualization and moralization in political discourse, suggesting a dilution of the collective dimension of politics. |
publishDate |
2021 |
dc.date.accessioned.fl_str_mv |
2021-09-21T19:09:51Z |
dc.date.issued.fl_str_mv |
2021-02-05 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
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dc.identifier.citation.fl_str_mv |
Fraga, Lucas L. Política on demand: comunicação, consumo e a constituição do discurso político contemporâneo. 2021. [157 f.]. Dissertação ( Programa de Mestrado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, [São Paulo] . |
dc.identifier.uri.fl_str_mv |
http://tede2.espm.br/handle/tede/575 |
identifier_str_mv |
Fraga, Lucas L. Política on demand: comunicação, consumo e a constituição do discurso político contemporâneo. 2021. [157 f.]. Dissertação ( Programa de Mestrado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, [São Paulo] . |
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http://tede2.espm.br/handle/tede/575 |
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Escola Superior de Propaganda e Marketing |
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