Inovação local em subsidiárias estrangeiras : uma análise sob as perspectivas do determinismo ambiental, das instituições e das redes
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da ESPM |
Texto Completo: | http://tede2.espm.br/handle/tede/454 |
Resumo: | The general objective is to analyze different factors considered as determinants of local innovation in foreign subsidiaries installed in different types of environments, using research carried out at the subnational Brazilian, Brazilian national and international levels, the latter through a cross-country between Brazil and New Zealand. The research is developed in the format of articles and all the researches carried out are quantitative. The first survey is based on primary data collected in 2009 and refers to the Brazilian subnational environment, whose final sample is 287 subsidiaries and also on secondary data related to the obstacles of the Brazilian subnational business environment collected in the World Bank Enterprise Surveys for the same period. The second survey is based on primary data collected in 2014 and refers to the Brazilian national environment, whose final sample is 130 subsidiaries as well as secondary data regarding institutional distance collected in the Worldwide Governance Indicator for the same period. The third survey covers the international level, based on primary data collected in 2010/2011 for Brazil and the final sample is 157 subsidiaries and primary data collected in 2011/2012 for New Zealand and the final sample is 182 subsidiaries and also in secondary data that refer to institutional distance, collected in the Worldwide Governance Indicator for the period of 2011. Due to the different databases, the objectives of each research and the size of the samples, different techniques of data analysis were used: multiple linear regression, factorial analysis and structural equation modeling. The results show that they are determinants of local innovation, derived from the perspectives of environmental determinism, institutions and networks, the subnational competitive environment, external embeddedness at the subnational and national levels, the trust derived from internal embeddedness at the international level and depending on the context, if national or international, also institutional distance, so that the latter should be seen with greater accuracy, because it has been shown that distance matters differently for innovation in the context of a developed and developing country, respectively. |
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Borini, Felipe MendesRaziq, Muhammad MustafaBernardes, Roberto CarlosAmal, Mohamed790953994http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4771301D6&tokenCaptchar=03AGdBq25oNQ9W9SoWEmMthTwz0PuD0SQXg0nysOmOG-0RdGOgpjcLVR1c_tYo3ktgxxXPdN0vU7W15QkruLbyXwobTv7-CyHCifn2nGlp-LnC4LQdk3l3LkLewoZKWJtLIeEHZOQArt8JOKML257DfDsRd0F9_m71ZfLB1zLp579gWdP1EQyRcCvQu4VO2H12GRD81wWp79xEeJvbJwapVmyPTUk7LXIvBCDaWds6aF8ZVl7b8HVcB_OENDAoZbWc59B5WnPFiBzy7-fqor9kL2yvcRFy5LldzzeMYAfLVuJ7NyAabJmxa0Kl3llZ2icwPQnMvow0jZgenJ_C0-HY6rig2pWTMFr4Y_3DzzB0b65yjlJWJtQozHbIjh2LoDZIoBpdyG3OR_LfuYrSlR0jgiRGDw_V5ob6i3f5urVaRB3fP9S9V8AYVnJPgL8qwhtQqQ5n6tfTrSbKKbvSfVeQ3mVvQ41X10UcTQRodrigues, Cristina Doritta2020-10-15T14:17:12Z2019-02-07Rodrigues, Cristina Doritta. Inovação local em subsidiárias estrangeiras : uma análise sob as perspectivas do determinismo ambiental, das instituições e das redes. 2019. [122 f.]. Dissertação ( Programa de Mestrado em Administração em Gestão Internacional) - Escola Superior de Propaganda e Marketing, [São Paulo] .http://tede2.espm.br/handle/tede/454The general objective is to analyze different factors considered as determinants of local innovation in foreign subsidiaries installed in different types of environments, using research carried out at the subnational Brazilian, Brazilian national and international levels, the latter through a cross-country between Brazil and New Zealand. The research is developed in the format of articles and all the researches carried out are quantitative. The first survey is based on primary data collected in 2009 and refers to the Brazilian subnational environment, whose final sample is 287 subsidiaries and also on secondary data related to the obstacles of the Brazilian subnational business environment collected in the World Bank Enterprise Surveys for the same period. The second survey is based on primary data collected in 2014 and refers to the Brazilian national environment, whose final sample is 130 subsidiaries as well as secondary data regarding institutional distance collected in the Worldwide Governance Indicator for the same period. The third survey covers the international level, based on primary data collected in 2010/2011 for Brazil and the final sample is 157 subsidiaries and primary data collected in 2011/2012 for New Zealand and the final sample is 182 subsidiaries and also in secondary data that refer to institutional distance, collected in the Worldwide Governance Indicator for the period of 2011. Due to the different databases, the objectives of each research and the size of the samples, different techniques of data analysis were used: multiple linear regression, factorial analysis and structural equation modeling. The results show that they are determinants of local innovation, derived from the perspectives of environmental determinism, institutions and networks, the subnational competitive environment, external embeddedness at the subnational and national levels, the trust derived from internal embeddedness at the international level and depending on the context, if national or international, also institutional distance, so that the latter should be seen with greater accuracy, because it has been shown that distance matters differently for innovation in the context of a developed and developing country, respectively.O objetivo geral consiste em analisar diferentes fatores tidos como determinantes da inovação local em subsidiárias estrangeiras instaladas em diversos tipos de ambientes, utilizando-se de pesquisas efetivadas em âmbito subnacional brasileiro, nacional brasileiro e internacional, este último via crosscountry realizado entre o Brasil e a Nova Zelândia. A pesquisa desenvolve-se no formato de artigos e todas as pesquisas realizadas são quantitativas. A primeira pesquisa baseia-se em dados primários coletados em 2009 e se refere ao ambiente subnacional brasileiro, cuja amostra final é de 287 subsidiárias e também em dados secundários relativos aos obstáculos do ambiente de negócios subnacional brasileiro coletados no World Bank Enterprise Surveys para o mesmo período. A segunda pesquisa fundamenta-se em dados primários coletados em 2014 e se refere ao ambiente nacional brasileiro, cuja amostra final é de 130 subsidiárias e também em dados secundários referentes à distância institucional coletados no Worldwide Governance Indicator para o mesmo período. A terceira pesquisa abrange o nível internacional, respaldando-se em dados primários coletados em 2010/2011 referentes ao Brasil e a amostra final é de 157 subsidiárias e em dados primários coletados em 2011/2012 referentes à Nova Zelândia e a amostra final é de 182 subsidiárias e também em dados secundários que se referem à distância institucional, coletados no Worldwide Governance Indicator para o período de 2011. Devido às diferentes bases de dados, dos objetivos de cada pesquisa e do tamanho das amostras, utilizaram-se diferentes técnicas de análises de dados: regressão linear múltipla, análise fatorial e modelagem por equações estruturais. Os resultados mostram que são fatores determinantes da inovação local, oriundos das perspectivas do determinismo ambiental, das instituições e das redes, o ambiente competitivo subnacional, o embeddedness externo em nível subnacional e nacional, a confiança advinda do embeddedness interno em nível internacional e dependendo do contexto, se nacional ou internacional, também a distância institucional, de modo que esta última deve ser vista com maior acuidade, pois se mostrou que a distância importa de maneira diferenciada para a inovação no contexto de um país desenvolvido e em desenvolvimento, respectivamente.Submitted by Adriana Alves Rodrigues (aalves@espm.br) on 2020-10-15T13:38:36Z No. of bitstreams: 1 Cristina Doritta Rodrigues.pdf: 1387833 bytes, checksum: 7ef9204734340892970bc1c99b8b61cc (MD5)Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2020-10-15T13:39:26Z (GMT) No. of bitstreams: 1 Cristina Doritta Rodrigues.pdf: 1387833 bytes, checksum: 7ef9204734340892970bc1c99b8b61cc (MD5)Approved for entry into archive by Ana Cristina Ropero (ana@espm.br) on 2020-10-15T14:16:48Z (GMT) No. of bitstreams: 1 Cristina Doritta Rodrigues.pdf: 1387833 bytes, checksum: 7ef9204734340892970bc1c99b8b61cc (MD5)Made available in DSpace on 2020-10-15T14:17:12Z (GMT). No. of bitstreams: 1 Cristina Doritta Rodrigues.pdf: 1387833 bytes, checksum: 7ef9204734340892970bc1c99b8b61cc (MD5) Previous issue date: 2019-02-07application/pdfhttp://tede2.espm.br/retrieve/1481/Cristina%20Doritta%20Rodrigues.pdf.jpgporEscola Superior de Propaganda e MarketingPrograma de Mestrado em Administração em Gestão InternacionalESPMBrasilESPM::Pós-Graduação Stricto Sensuestratégia global; inovação em subsidiárias estrangeiras; ambiente Institucional; redesglobal strategy; innovation in foreign subsidiaries; institutional environment; networksCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOInovação local em subsidiárias estrangeiras : uma análise sob as perspectivas do determinismo ambiental, das instituições e das redesLocal innovation in foreign subsidiaries: an analysis from the perspective of environmental determinism, institutions and networksinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis-6845443146620134701500500600-44551937530918523288024035432632778221info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da ESPMinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMTHUMBNAILCristina Doritta Rodrigues.pdf.jpgCristina Doritta Rodrigues.pdf.jpgimage/jpeg1943http://tede2.espm.br:8080/tede/bitstream/tede/454/4/Cristina+Doritta+Rodrigues.pdf.jpgcc73c4c239a4c332d642ba1e7c7a9fb2MD54TEXTCristina Doritta Rodrigues.pdf.txtCristina Doritta Rodrigues.pdf.txttext/plain271723http://tede2.espm.br:8080/tede/bitstream/tede/454/3/Cristina+Doritta+Rodrigues.pdf.txt5595e49d520a3ed14c0f59808ea4749fMD53ORIGINALCristina Doritta Rodrigues.pdfCristina Doritta Rodrigues.pdfapplication/pdf1387833http://tede2.espm.br:8080/tede/bitstream/tede/454/2/Cristina+Doritta+Rodrigues.pdf7ef9204734340892970bc1c99b8b61ccMD52LICENSElicense.txtlicense.txttext/plain; charset=utf-81912http://tede2.espm.br:8080/tede/bitstream/tede/454/1/license.txt652c58b294e08ded719d10bdbc42f8ceMD51tede/4542020-10-16 01:00:14.43oai:tede2.espm.br: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Biblioteca Digital de Teses e Dissertaçõeshttps://tede2.espm.br/http://tede2.espm.br/oai/requestacervodigital@espm.br||hribeiro@espm.bropendoar:2020-10-16T04:00:14Biblioteca Digital de Teses e Dissertações da ESPM - Escola Superior de Propaganda e Marketing (ESPM)false |
dc.title.por.fl_str_mv |
Inovação local em subsidiárias estrangeiras : uma análise sob as perspectivas do determinismo ambiental, das instituições e das redes |
dc.title.alternative.eng.fl_str_mv |
Local innovation in foreign subsidiaries: an analysis from the perspective of environmental determinism, institutions and networks |
title |
Inovação local em subsidiárias estrangeiras : uma análise sob as perspectivas do determinismo ambiental, das instituições e das redes |
spellingShingle |
Inovação local em subsidiárias estrangeiras : uma análise sob as perspectivas do determinismo ambiental, das instituições e das redes Rodrigues, Cristina Doritta estratégia global; inovação em subsidiárias estrangeiras; ambiente Institucional; redes global strategy; innovation in foreign subsidiaries; institutional environment; networks CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
title_short |
Inovação local em subsidiárias estrangeiras : uma análise sob as perspectivas do determinismo ambiental, das instituições e das redes |
title_full |
Inovação local em subsidiárias estrangeiras : uma análise sob as perspectivas do determinismo ambiental, das instituições e das redes |
title_fullStr |
Inovação local em subsidiárias estrangeiras : uma análise sob as perspectivas do determinismo ambiental, das instituições e das redes |
title_full_unstemmed |
Inovação local em subsidiárias estrangeiras : uma análise sob as perspectivas do determinismo ambiental, das instituições e das redes |
title_sort |
Inovação local em subsidiárias estrangeiras : uma análise sob as perspectivas do determinismo ambiental, das instituições e das redes |
author |
Rodrigues, Cristina Doritta |
author_facet |
Rodrigues, Cristina Doritta |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Borini, Felipe Mendes |
dc.contributor.advisor-co1.fl_str_mv |
Raziq, Muhammad Mustafa |
dc.contributor.referee1.fl_str_mv |
Bernardes, Roberto Carlos |
dc.contributor.referee2.fl_str_mv |
Amal, Mohamed |
dc.contributor.authorID.fl_str_mv |
790953994 |
dc.contributor.authorLattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4771301D6&tokenCaptchar=03AGdBq25oNQ9W9SoWEmMthTwz0PuD0SQXg0nysOmOG-0RdGOgpjcLVR1c_tYo3ktgxxXPdN0vU7W15QkruLbyXwobTv7-CyHCifn2nGlp-LnC4LQdk3l3LkLewoZKWJtLIeEHZOQArt8JOKML257DfDsRd0F9_m71ZfLB1zLp579gWdP1EQyRcCvQu4VO2H12GRD81wWp79xEeJvbJwapVmyPTUk7LXIvBCDaWds6aF8ZVl7b8HVcB_OENDAoZbWc59B5WnPFiBzy7-fqor9kL2yvcRFy5LldzzeMYAfLVuJ7NyAabJmxa0Kl3llZ2icwPQnMvow0jZgenJ_C0-HY6rig2pWTMFr4Y_3DzzB0b65yjlJWJtQozHbIjh2LoDZIoBpdyG3OR_LfuYrSlR0jgiRGDw_V5ob6i3f5urVaRB3fP9S9V8AYVnJPgL8qwhtQqQ5n6tfTrSbKKbvSfVeQ3mVvQ41X10UcTQ |
dc.contributor.author.fl_str_mv |
Rodrigues, Cristina Doritta |
contributor_str_mv |
Borini, Felipe Mendes Raziq, Muhammad Mustafa Bernardes, Roberto Carlos Amal, Mohamed |
dc.subject.por.fl_str_mv |
estratégia global; inovação em subsidiárias estrangeiras; ambiente Institucional; redes |
topic |
estratégia global; inovação em subsidiárias estrangeiras; ambiente Institucional; redes global strategy; innovation in foreign subsidiaries; institutional environment; networks CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
dc.subject.eng.fl_str_mv |
global strategy; innovation in foreign subsidiaries; institutional environment; networks |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
description |
The general objective is to analyze different factors considered as determinants of local innovation in foreign subsidiaries installed in different types of environments, using research carried out at the subnational Brazilian, Brazilian national and international levels, the latter through a cross-country between Brazil and New Zealand. The research is developed in the format of articles and all the researches carried out are quantitative. The first survey is based on primary data collected in 2009 and refers to the Brazilian subnational environment, whose final sample is 287 subsidiaries and also on secondary data related to the obstacles of the Brazilian subnational business environment collected in the World Bank Enterprise Surveys for the same period. The second survey is based on primary data collected in 2014 and refers to the Brazilian national environment, whose final sample is 130 subsidiaries as well as secondary data regarding institutional distance collected in the Worldwide Governance Indicator for the same period. The third survey covers the international level, based on primary data collected in 2010/2011 for Brazil and the final sample is 157 subsidiaries and primary data collected in 2011/2012 for New Zealand and the final sample is 182 subsidiaries and also in secondary data that refer to institutional distance, collected in the Worldwide Governance Indicator for the period of 2011. Due to the different databases, the objectives of each research and the size of the samples, different techniques of data analysis were used: multiple linear regression, factorial analysis and structural equation modeling. The results show that they are determinants of local innovation, derived from the perspectives of environmental determinism, institutions and networks, the subnational competitive environment, external embeddedness at the subnational and national levels, the trust derived from internal embeddedness at the international level and depending on the context, if national or international, also institutional distance, so that the latter should be seen with greater accuracy, because it has been shown that distance matters differently for innovation in the context of a developed and developing country, respectively. |
publishDate |
2019 |
dc.date.issued.fl_str_mv |
2019-02-07 |
dc.date.accessioned.fl_str_mv |
2020-10-15T14:17:12Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Rodrigues, Cristina Doritta. Inovação local em subsidiárias estrangeiras : uma análise sob as perspectivas do determinismo ambiental, das instituições e das redes. 2019. [122 f.]. Dissertação ( Programa de Mestrado em Administração em Gestão Internacional) - Escola Superior de Propaganda e Marketing, [São Paulo] . |
dc.identifier.uri.fl_str_mv |
http://tede2.espm.br/handle/tede/454 |
identifier_str_mv |
Rodrigues, Cristina Doritta. Inovação local em subsidiárias estrangeiras : uma análise sob as perspectivas do determinismo ambiental, das instituições e das redes. 2019. [122 f.]. Dissertação ( Programa de Mestrado em Administração em Gestão Internacional) - Escola Superior de Propaganda e Marketing, [São Paulo] . |
url |
http://tede2.espm.br/handle/tede/454 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.program.fl_str_mv |
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dc.relation.confidence.fl_str_mv |
500 500 600 |
dc.relation.department.fl_str_mv |
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dc.relation.cnpq.fl_str_mv |
8024035432632778221 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
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application/pdf |
dc.publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing |
dc.publisher.program.fl_str_mv |
Programa de Mestrado em Administração em Gestão Internacional |
dc.publisher.initials.fl_str_mv |
ESPM |
dc.publisher.country.fl_str_mv |
Brasil |
dc.publisher.department.fl_str_mv |
ESPM::Pós-Graduação Stricto Sensu |
publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing |
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Biblioteca Digital de Teses e Dissertações da ESPM - Escola Superior de Propaganda e Marketing (ESPM) |
repository.mail.fl_str_mv |
acervodigital@espm.br||hribeiro@espm.br |
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1809112863792431104 |