Modelo de negócios : Yournews agregador de conteúdo e curadoria de mídias independentes
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da ESPM |
Texto Completo: | http://tede2.espm.br/handle/tede/444 |
Resumo: | This work aims to create a business model based on independent media news curation, following the characteristic scope of a Professional Master's Degree. For this, this research seeks to trace the current panorama of the crisis of the journalistic business model, as a result of the fall in advertising revenues, and how this has impacted the global and Brazilian media ecosystem, with a special emphasis on the role of curators in this scenario. Based on the analysis of research and studies, which indicate that there is a search for vehicles with credibility and independence and an intention of the public to pay for these media contents, it is sought to define who is this target audience that already pays or is willing to pay for this news. Another stage of the project consists in performing case studies of content aggregation platforms. Finally, a business model is designed that seeks to propose a possible way out for the crisis of business models of the media, especially independente ones, through the creation of a news curation platform based on signatures and micropayments. |
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Rodrigues, FabianoEssenfelder, RenatoTrevisan, Leonardo Nelmi1539592316http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K8917699J6&tokenCaptchar=03AGdBq25AVetjRWwHxIg282cL7x4JRNYWXN5EeAmQvPDiX7YKKtpHnVZv9oC-IxTnqovZtNPfNPsOBhbzit7olQ7uiBlxvwcQYAmp9GiFb_3ly8KKbaNZx18UXhDWPcyU2b3fK18d5Q9iKDn4MNoRktwWOzkacQFvhhhDvPT_UkIxvdORSfz_99yGLWJE-7c5UcLCSdxbDQ5kU-y3QViaEzxRa77EtcrWa0psxBXEwDXhsLiX63Ng8kKqIRg0SXdnvWqgCxHy5EU3nYCyJ26t2O2PEsXz_70vHoeUxCqDCD7Slw7vodT2JgQcCHZoifg8O_FMJ_CwkF8-Ex0bj5kg6QXhikrD_c9cANM86ZshLdmaFrcuD5afK5D5ecHz3NLoqPlUJRWSjQxzCYSuay8Xr8skYzGIg2yXgeM3XLM63iFLQjhC0iYVjq-sSNNhbZkI3hgya3wuvCDASPocmYDin9V1D4qDYwTIwAPinto, Raul Galhardi2020-10-13T10:54:25Z2019-04-16Pinto, Raul Galhardi. Modelo de negócios : Yournews agregador de conteúdo e curadoria de mídias independentes. 2019. [95 f.]. Dissertação ( Programa de Mestrado Profissional, Produção Jornalística e Mercado) - Escola Superior de Propaganda e Marketing, [São Paulo] .http://tede2.espm.br/handle/tede/444This work aims to create a business model based on independent media news curation, following the characteristic scope of a Professional Master's Degree. For this, this research seeks to trace the current panorama of the crisis of the journalistic business model, as a result of the fall in advertising revenues, and how this has impacted the global and Brazilian media ecosystem, with a special emphasis on the role of curators in this scenario. Based on the analysis of research and studies, which indicate that there is a search for vehicles with credibility and independence and an intention of the public to pay for these media contents, it is sought to define who is this target audience that already pays or is willing to pay for this news. Another stage of the project consists in performing case studies of content aggregation platforms. Finally, a business model is designed that seeks to propose a possible way out for the crisis of business models of the media, especially independente ones, through the creation of a news curation platform based on signatures and micropayments.Este trabalho tem por objetivo a criação de um modelo de negócios baseado em curadoria de notícias de mídias independentes, seguindo o escopo característico de um Mestrado Profissional. Para isso, esta pesquisa busca traçar o atual panorama da crise do modelo de negócio jornalístico, resultado da queda de receitas com publicidade, e como isso tem impactado o ecossistema midiático mundial e brasileiro, com destaque para o papel das curadorias neste cenário que se apresenta. A partir da análise de pesquisas e estudos, que indicam haver uma busca por veículos com credibilidade e independência e uma intenção do público em pagar por esses conteúdos midiáticos, busca-se definir quem é este público-alvo que já compra ou está disposto a comprar estas notícias. Outra etapa do projeto consiste na realização de estudos de casos de plataformas agregadoras de conteúdo. Por fim, desenha-se um modelo de negócio que busca propor uma possível saída para a crise de modelos de negócios das mídias, especialmente independentes, por meio da criação de uma plataforma de curadoria de notícias baseada em assinaturas e micropagamentos.Submitted by Adriana Alves Rodrigues (aalves@espm.br) on 2020-10-10T13:07:50Z No. of bitstreams: 1 Raul Galhardi Pinto.pdf: 2064255 bytes, checksum: 099194de4ba3ce6e7a00f5516b0519cb (MD5)Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2020-10-10T13:08:55Z (GMT) No. of bitstreams: 1 Raul Galhardi Pinto.pdf: 2064255 bytes, checksum: 099194de4ba3ce6e7a00f5516b0519cb (MD5)Approved for entry into archive by Ana Cristina Ropero (ana@espm.br) on 2020-10-13T10:52:18Z (GMT) No. of bitstreams: 1 Raul Galhardi Pinto.pdf: 2064255 bytes, checksum: 099194de4ba3ce6e7a00f5516b0519cb (MD5)Made available in DSpace on 2020-10-13T10:54:25Z (GMT). No. of bitstreams: 1 Raul Galhardi Pinto.pdf: 2064255 bytes, checksum: 099194de4ba3ce6e7a00f5516b0519cb (MD5) Previous issue date: 2019-04-16application/pdfhttp://tede2.espm.br/retrieve/1446/Raul%20Galhardi%20Pinto.pdf.jpgporEscola Superior de Propaganda e MarketingPrograma de Mestrado Profissional, Produção Jornalística e MercadoESPMBrasilESPM::Pós-Graduação Stricto Sensujornalismo online; redes sociais; empreendedorismo; monetizaçãoonline journalism; social networks; entrepreneurship; monetizationCIENCIAS SOCIAIS APLICADAS::COMUNICACAOModelo de negócios : Yournews agregador de conteúdo e curadoria de mídias independentesBusiness model: Yornews content aggregator and independent media curatorsinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis5524686624336443708500500600-4455193753091852328-4056021055502874573info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da ESPMinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMTHUMBNAILRaul Galhardi Pinto.pdf.jpgRaul Galhardi Pinto.pdf.jpgimage/jpeg1943http://tede2.espm.br:8080/tede/bitstream/tede/444/4/Raul+Galhardi+Pinto.pdf.jpg49021835969304bb7f66f7b95cd8e1ffMD54TEXTRaul Galhardi Pinto.pdf.txtRaul Galhardi Pinto.pdf.txttext/plain127653http://tede2.espm.br:8080/tede/bitstream/tede/444/3/Raul+Galhardi+Pinto.pdf.txtc37e3d1a8184e509aba99ec9cc7a1c14MD53ORIGINALRaul Galhardi Pinto.pdfRaul Galhardi Pinto.pdfapplication/pdf2064255http://tede2.espm.br:8080/tede/bitstream/tede/444/2/Raul+Galhardi+Pinto.pdf099194de4ba3ce6e7a00f5516b0519cbMD52LICENSElicense.txtlicense.txttext/plain; charset=utf-81912http://tede2.espm.br:8080/tede/bitstream/tede/444/1/license.txt652c58b294e08ded719d10bdbc42f8ceMD51tede/4442021-06-11 16:06:47.014oai:tede2.espm.br: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Biblioteca Digital de Teses e Dissertaçõeshttps://tede2.espm.br/http://tede2.espm.br/oai/requestacervodigital@espm.br||hribeiro@espm.bropendoar:2021-06-11T19:06:47Biblioteca Digital de Teses e Dissertações da ESPM - Escola Superior de Propaganda e Marketing (ESPM)false |
dc.title.por.fl_str_mv |
Modelo de negócios : Yournews agregador de conteúdo e curadoria de mídias independentes |
dc.title.alternative.eng.fl_str_mv |
Business model: Yornews content aggregator and independent media curators |
title |
Modelo de negócios : Yournews agregador de conteúdo e curadoria de mídias independentes |
spellingShingle |
Modelo de negócios : Yournews agregador de conteúdo e curadoria de mídias independentes Pinto, Raul Galhardi jornalismo online; redes sociais; empreendedorismo; monetização online journalism; social networks; entrepreneurship; monetization CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
title_short |
Modelo de negócios : Yournews agregador de conteúdo e curadoria de mídias independentes |
title_full |
Modelo de negócios : Yournews agregador de conteúdo e curadoria de mídias independentes |
title_fullStr |
Modelo de negócios : Yournews agregador de conteúdo e curadoria de mídias independentes |
title_full_unstemmed |
Modelo de negócios : Yournews agregador de conteúdo e curadoria de mídias independentes |
title_sort |
Modelo de negócios : Yournews agregador de conteúdo e curadoria de mídias independentes |
author |
Pinto, Raul Galhardi |
author_facet |
Pinto, Raul Galhardi |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Rodrigues, Fabiano |
dc.contributor.referee1.fl_str_mv |
Essenfelder, Renato |
dc.contributor.referee2.fl_str_mv |
Trevisan, Leonardo Nelmi |
dc.contributor.authorID.fl_str_mv |
1539592316 |
dc.contributor.authorLattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K8917699J6&tokenCaptchar=03AGdBq25AVetjRWwHxIg282cL7x4JRNYWXN5EeAmQvPDiX7YKKtpHnVZv9oC-IxTnqovZtNPfNPsOBhbzit7olQ7uiBlxvwcQYAmp9GiFb_3ly8KKbaNZx18UXhDWPcyU2b3fK18d5Q9iKDn4MNoRktwWOzkacQFvhhhDvPT_UkIxvdORSfz_99yGLWJE-7c5UcLCSdxbDQ5kU-y3QViaEzxRa77EtcrWa0psxBXEwDXhsLiX63Ng8kKqIRg0SXdnvWqgCxHy5EU3nYCyJ26t2O2PEsXz_70vHoeUxCqDCD7Slw7vodT2JgQcCHZoifg8O_FMJ_CwkF8-Ex0bj5kg6QXhikrD_c9cANM86ZshLdmaFrcuD5afK5D5ecHz3NLoqPlUJRWSjQxzCYSuay8Xr8skYzGIg2yXgeM3XLM63iFLQjhC0iYVjq-sSNNhbZkI3hgya3wuvCDASPocmYDin9V1D4qDYwTIwA |
dc.contributor.author.fl_str_mv |
Pinto, Raul Galhardi |
contributor_str_mv |
Rodrigues, Fabiano Essenfelder, Renato Trevisan, Leonardo Nelmi |
dc.subject.por.fl_str_mv |
jornalismo online; redes sociais; empreendedorismo; monetização |
topic |
jornalismo online; redes sociais; empreendedorismo; monetização online journalism; social networks; entrepreneurship; monetization CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
dc.subject.eng.fl_str_mv |
online journalism; social networks; entrepreneurship; monetization |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
description |
This work aims to create a business model based on independent media news curation, following the characteristic scope of a Professional Master's Degree. For this, this research seeks to trace the current panorama of the crisis of the journalistic business model, as a result of the fall in advertising revenues, and how this has impacted the global and Brazilian media ecosystem, with a special emphasis on the role of curators in this scenario. Based on the analysis of research and studies, which indicate that there is a search for vehicles with credibility and independence and an intention of the public to pay for these media contents, it is sought to define who is this target audience that already pays or is willing to pay for this news. Another stage of the project consists in performing case studies of content aggregation platforms. Finally, a business model is designed that seeks to propose a possible way out for the crisis of business models of the media, especially independente ones, through the creation of a news curation platform based on signatures and micropayments. |
publishDate |
2019 |
dc.date.issued.fl_str_mv |
2019-04-16 |
dc.date.accessioned.fl_str_mv |
2020-10-13T10:54:25Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Pinto, Raul Galhardi. Modelo de negócios : Yournews agregador de conteúdo e curadoria de mídias independentes. 2019. [95 f.]. Dissertação ( Programa de Mestrado Profissional, Produção Jornalística e Mercado) - Escola Superior de Propaganda e Marketing, [São Paulo] . |
dc.identifier.uri.fl_str_mv |
http://tede2.espm.br/handle/tede/444 |
identifier_str_mv |
Pinto, Raul Galhardi. Modelo de negócios : Yournews agregador de conteúdo e curadoria de mídias independentes. 2019. [95 f.]. Dissertação ( Programa de Mestrado Profissional, Produção Jornalística e Mercado) - Escola Superior de Propaganda e Marketing, [São Paulo] . |
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Escola Superior de Propaganda e Marketing |
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ESPM |
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Escola Superior de Propaganda e Marketing |
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