Faça o que eu falo, compartilhe o que eu faço: uma análise da visibilidade midiática do influenciador digital Felipe Neto como fenômeno sociopolítico

• Autor(a) principal: Hornhardt, Nathalie de Almeida
• Data de Publicação: 2023
• Tipo de documento: Tese
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da ESPM
• Texto Completo: http://tede2.espm.br/handle/tede/680
• topic: comunicação e consumo; Felipe Neto; audiovisibilidade; influenciador digital; performance midiática; communication and consumption; Felipe Neto; audiovisibility; digital influencer; media performance; CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

Assuming as theoretical foundation the audiovisibility politics, by Rose de Melo Rocha, and the discussions on the encounter between politics and entertainment, proposed by Omar Rincón, from the term coined by the author as pop-litic, this thesis' matter of study corresponds to an analysis of the digital influencer Felipe Neto's media performance, explored as a sociopolitical phenomenon. The main objective of this essay is to problematize entertainment and politics association, based on the media visibility used by Neto. The work embraces a thought about the anesthetizing of the audience based on the media (Turckë, 2010), which would be a characteristic of both the performance society and the burnout society, terms and concepts proposed by Han (2015, 2019). Therefore, throughout this study, the differences and similarities between influencers and celebrities will be highlighted. In addition to that process, their relations and the possibilities of changing the guidelines of the public agenda, based on Neto's influence. In order to study this process, media posts from Felipe Neto's social networks were previously chosen, and this selection was based on content that interacted with sociopolitical themes. The digital influencer's figure choice - as a sociopolitical phenomenon - is precisely due to the fact that these personas transit through environments that tread beyond advertising and influence beyond brands. From the communicational perspective, this research on the topics of digital influence, entertainment and politics, culminates in the concept of information's gamification, summed to the idea of a society of opinion.