American way of life : representação e consumo de um estilo de vida modelar no cinema norte-americano dos anos 1950
Autor(a) principal: | |
---|---|
Data de Publicação: | 2017 |
Tipo de documento: | Tese |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da ESPM |
Texto Completo: | http://tede2.espm.br/handle/tede/277 |
Resumo: | This thesis aims to understand the context and the articulations related to the consumption of model images of a lifestyle pattern – named as American way of life –, through the dissemination of mass communication, in particular, of North American cinema in the 1950‟s. Such mediatization of images made sense to viewers and adhered to the common sense of United States citizens. However, in parallel with the pedagogical action of the diffusion of said model, contradictions and contextual factors that did not conform to pattern and which continued to be presented in that society – as well as in the films – have dialogued with diverse portions of the population and have generated verisimilitude to the referenced displayed on the screen. In this way, after the film analysis of production launched in the aforementioned decade, this project will have a responsibility to understand the process, the elements, the strategies and the plural representations implemented by film industry in order to include in the films features of the model and non-model – after all, making sense is a way of working on the order to of customer loyalty. The research carried out through the contemporaneousness of the theme is justified, since a significant part of the cultural and media production of the United States in the 20th century crossed frontiers and reached the world, taking with it the image of a country and of exemplary citizens whose form of living should be a reference – as it still is in certain instances. |
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Rocha, Rosamaria Luiza de MeloCarrascoza, João Luis AnzanelloHoff, Tânia Márcia CesarMorettin, Eduardo VictorioFerraraz, Rogério185.636.861-00http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4594166J1Cunha, Paulo Roberto Ferreira da2017-12-01T11:24:37Z2017-03-13Cunha, Paulo Roberto Ferreira da. American way of life : representação e consumo de um estilo de vida modelar no cinema norte-americano dos anos 1950. 2017. [249 f.]. Tese ( Programa de Doutorado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, [São Paulo] .http://tede2.espm.br/handle/tede/277This thesis aims to understand the context and the articulations related to the consumption of model images of a lifestyle pattern – named as American way of life –, through the dissemination of mass communication, in particular, of North American cinema in the 1950‟s. Such mediatization of images made sense to viewers and adhered to the common sense of United States citizens. However, in parallel with the pedagogical action of the diffusion of said model, contradictions and contextual factors that did not conform to pattern and which continued to be presented in that society – as well as in the films – have dialogued with diverse portions of the population and have generated verisimilitude to the referenced displayed on the screen. In this way, after the film analysis of production launched in the aforementioned decade, this project will have a responsibility to understand the process, the elements, the strategies and the plural representations implemented by film industry in order to include in the films features of the model and non-model – after all, making sense is a way of working on the order to of customer loyalty. The research carried out through the contemporaneousness of the theme is justified, since a significant part of the cultural and media production of the United States in the 20th century crossed frontiers and reached the world, taking with it the image of a country and of exemplary citizens whose form of living should be a reference – as it still is in certain instances.A presente Tese possui como objetivo central compreender o contexto e as articulações relacionadas ao consumo de imagens modelares de um padrão de estilo de vida – denominado como American way of life –, através da disseminação da comunicação de forma massiva, em particular, do cinema norte-americano nos anos 1950. Tal midiatização de imagens fez sentido para espectadores e aderiram ao senso comum dos cidadãos dos Estados Unidos. Entretanto, em paralelo à ação pedagógica da difusão do referido modelo, contradições e fatores contextuais que não compunham o padrão e que continuavam presentes na sociedade – assim como nos filmes –, dialogavam com parcelas distintas da população e geravam verossimilhança às referências exibidas na tela. Desta forma, ao final, após a realização de análise fílmica de produções lançadas na já citada década, este projeto terá a responsabilidade de compreender o processo, os elementos, as estratégias e as representações plurais implementadas pela indústria cinematográfica para contemplar as características do modelo e do não-modelo nos filmes – afinal, fazer sentido é trabalhar na ordem da manutenção de espectadores. Justifica-se, assim, a pesquisa realizada pela contemporaneidade do tema, posto que parte significativa da produção cultural e midiática dos Estados Unidos no Século XX ultrapassou suas fronteiras e alcançou o mundo, levando consigo a imagem de um país e de cidadãos exemplares, cuja forma de viver deveria ser uma referência – como ainda o é em determinadas instâncias.Submitted by Adriana Alves Rodrigues (aalves@espm.br) on 2017-11-29T13:28:02Z No. of bitstreams: 1 PPGCOM Tese Paulo RF Cunha.pdf: 6248280 bytes, checksum: acaf4627860c7d7335eca120b06aad90 (MD5)Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2017-11-29T13:31:52Z (GMT) No. of bitstreams: 1 PPGCOM Tese Paulo RF Cunha.pdf: 6248280 bytes, checksum: acaf4627860c7d7335eca120b06aad90 (MD5)Approved for entry into archive by Ana Cristina Ropero (ana@espm.br) on 2017-12-01T11:22:08Z (GMT) No. of bitstreams: 1 PPGCOM Tese Paulo RF Cunha.pdf: 6248280 bytes, checksum: acaf4627860c7d7335eca120b06aad90 (MD5)Made available in DSpace on 2017-12-01T11:24:37Z (GMT). No. of bitstreams: 1 PPGCOM Tese Paulo RF Cunha.pdf: 6248280 bytes, checksum: acaf4627860c7d7335eca120b06aad90 (MD5) Previous issue date: 2017-03-13application/pdfhttp://tede2.espm.br/retrieve/769/PPGCOM%20Tese%20Paulo%20RF%20Cunha.pdf.jpgporEscola Superior de Propaganda e MarketingPrograma de Doutorado em Comunicação e Práticas de ConsumoESPMBrasilESPM::Pós-Graduação Stricto Sensuamerican way of life; cinema norte-americano; comunicação; consumo de imagens; estilo de vidaamerican way of life; communication; consumption of images; lifestyle; USA moviesCIENCIAS SOCIAIS APLICADAS::COMUNICACAOAmerican way of life : representação e consumo de um estilo de vida modelar no cinema norte-americano dos anos 1950American way of life: representation and consumption of a modeling lifestyle in 1950s American cinemainfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesis-1937750628528865106500500600-4455193753091852328-4056021055502874573info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da ESPMinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMTHUMBNAILPPGCOM Tese Paulo RF Cunha.pdf.jpgPPGCOM Tese Paulo RF Cunha.pdf.jpgimage/jpeg2229http://tede2.espm.br:8080/tede/bitstream/tede/277/4/PPGCOM+Tese+Paulo+RF+Cunha.pdf.jpgafcce11dfcc24e42e445c4705bc4d37fMD54TEXTPPGCOM Tese Paulo RF Cunha.pdf.txtPPGCOM Tese Paulo RF Cunha.pdf.txttext/plain549134http://tede2.espm.br:8080/tede/bitstream/tede/277/3/PPGCOM+Tese+Paulo+RF+Cunha.pdf.txt03a643186918dbf18d9b6deccd1e9be8MD53ORIGINALPPGCOM Tese Paulo RF Cunha.pdfPPGCOM Tese Paulo RF Cunha.pdfapplication/pdf6248280http://tede2.espm.br:8080/tede/bitstream/tede/277/2/PPGCOM+Tese+Paulo+RF+Cunha.pdfacaf4627860c7d7335eca120b06aad90MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-81912http://tede2.espm.br:8080/tede/bitstream/tede/277/1/license.txt652c58b294e08ded719d10bdbc42f8ceMD51tede/2772024-03-12 11:10:23.93oai:tede2.espm.br: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Biblioteca Digital de Teses e Dissertaçõeshttps://tede2.espm.br/http://tede2.espm.br/oai/requestacervodigital@espm.br||hribeiro@espm.bropendoar:2024-03-12T14:10:23Biblioteca Digital de Teses e Dissertações da ESPM - Escola Superior de Propaganda e Marketing (ESPM)false |
dc.title.por.fl_str_mv |
American way of life : representação e consumo de um estilo de vida modelar no cinema norte-americano dos anos 1950 |
dc.title.alternative.eng.fl_str_mv |
American way of life: representation and consumption of a modeling lifestyle in 1950s American cinema |
title |
American way of life : representação e consumo de um estilo de vida modelar no cinema norte-americano dos anos 1950 |
spellingShingle |
American way of life : representação e consumo de um estilo de vida modelar no cinema norte-americano dos anos 1950 Cunha, Paulo Roberto Ferreira da american way of life; cinema norte-americano; comunicação; consumo de imagens; estilo de vida american way of life; communication; consumption of images; lifestyle; USA movies CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
title_short |
American way of life : representação e consumo de um estilo de vida modelar no cinema norte-americano dos anos 1950 |
title_full |
American way of life : representação e consumo de um estilo de vida modelar no cinema norte-americano dos anos 1950 |
title_fullStr |
American way of life : representação e consumo de um estilo de vida modelar no cinema norte-americano dos anos 1950 |
title_full_unstemmed |
American way of life : representação e consumo de um estilo de vida modelar no cinema norte-americano dos anos 1950 |
title_sort |
American way of life : representação e consumo de um estilo de vida modelar no cinema norte-americano dos anos 1950 |
author |
Cunha, Paulo Roberto Ferreira da |
author_facet |
Cunha, Paulo Roberto Ferreira da |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Rocha, Rosamaria Luiza de Melo |
dc.contributor.referee1.fl_str_mv |
Carrascoza, João Luis Anzanello |
dc.contributor.referee2.fl_str_mv |
Hoff, Tânia Márcia Cesar |
dc.contributor.referee3.fl_str_mv |
Morettin, Eduardo Victorio |
dc.contributor.referee4.fl_str_mv |
Ferraraz, Rogério |
dc.contributor.authorID.fl_str_mv |
185.636.861-00 |
dc.contributor.authorLattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4594166J1 |
dc.contributor.author.fl_str_mv |
Cunha, Paulo Roberto Ferreira da |
contributor_str_mv |
Rocha, Rosamaria Luiza de Melo Carrascoza, João Luis Anzanello Hoff, Tânia Márcia Cesar Morettin, Eduardo Victorio Ferraraz, Rogério |
dc.subject.por.fl_str_mv |
american way of life; cinema norte-americano; comunicação; consumo de imagens; estilo de vida |
topic |
american way of life; cinema norte-americano; comunicação; consumo de imagens; estilo de vida american way of life; communication; consumption of images; lifestyle; USA movies CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
dc.subject.eng.fl_str_mv |
american way of life; communication; consumption of images; lifestyle; USA movies |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
description |
This thesis aims to understand the context and the articulations related to the consumption of model images of a lifestyle pattern – named as American way of life –, through the dissemination of mass communication, in particular, of North American cinema in the 1950‟s. Such mediatization of images made sense to viewers and adhered to the common sense of United States citizens. However, in parallel with the pedagogical action of the diffusion of said model, contradictions and contextual factors that did not conform to pattern and which continued to be presented in that society – as well as in the films – have dialogued with diverse portions of the population and have generated verisimilitude to the referenced displayed on the screen. In this way, after the film analysis of production launched in the aforementioned decade, this project will have a responsibility to understand the process, the elements, the strategies and the plural representations implemented by film industry in order to include in the films features of the model and non-model – after all, making sense is a way of working on the order to of customer loyalty. The research carried out through the contemporaneousness of the theme is justified, since a significant part of the cultural and media production of the United States in the 20th century crossed frontiers and reached the world, taking with it the image of a country and of exemplary citizens whose form of living should be a reference – as it still is in certain instances. |
publishDate |
2017 |
dc.date.accessioned.fl_str_mv |
2017-12-01T11:24:37Z |
dc.date.issued.fl_str_mv |
2017-03-13 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/doctoralThesis |
format |
doctoralThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Cunha, Paulo Roberto Ferreira da. American way of life : representação e consumo de um estilo de vida modelar no cinema norte-americano dos anos 1950. 2017. [249 f.]. Tese ( Programa de Doutorado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, [São Paulo] . |
dc.identifier.uri.fl_str_mv |
http://tede2.espm.br/handle/tede/277 |
identifier_str_mv |
Cunha, Paulo Roberto Ferreira da. American way of life : representação e consumo de um estilo de vida modelar no cinema norte-americano dos anos 1950. 2017. [249 f.]. Tese ( Programa de Doutorado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, [São Paulo] . |
url |
http://tede2.espm.br/handle/tede/277 |
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por |
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por |
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500 500 600 |
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dc.relation.cnpq.fl_str_mv |
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info:eu-repo/semantics/openAccess |
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openAccess |
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Escola Superior de Propaganda e Marketing |
dc.publisher.program.fl_str_mv |
Programa de Doutorado em Comunicação e Práticas de Consumo |
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ESPM |
dc.publisher.country.fl_str_mv |
Brasil |
dc.publisher.department.fl_str_mv |
ESPM::Pós-Graduação Stricto Sensu |
publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing |
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