Comunicação midiática e o consumo do corpo modificado

• Autor(a) principal: Felix, Viviane Ribeiro
• Data de Publicação: 2011
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da ESPM
• Texto Completo: http://tede2.espm.br/handle/tede/96
• topic: comunicação midiática; consumo masculino; corpo modificado; análise de discurso; Media Communication; male consumption; modified body; Discourse Analysis; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

This Project has as a theme the male consumption of esthetic interventions presented in the discourse of Dr. Hollywood´s television programme which is weekly on Rede TV Channel. The programme shows the new plastic surgery techniques and body esthetic procedures, promoting the body change. We investigated how the possibilities of body changes as proposed in the programme, affect the male consumption of esthetic interventions. The Discourse Analysis as proposed by the French studies consists of an important theoretical-methodological reference for the analysis of the programme discourse and of the male public. Similarly, authors who dedicate themselves to the media studies, to consumption and body representations base our reflection of the media discourse of body modifications as well as the consumption of esthetic interventions. As for the material to be analysed, we carried out a qualitative empirical research in October 2010, using the focus group technique with a group of men who belong to upper classes, citizens of São Paulo City, graduated, and with ages that vary from 30 to 40 years old and that watched the programme.