Snapdoc: usos do snapchat na cobertura das eleições municipais de São Paulo pelo Uol

Detalhes bibliográficos
Autor(a) principal: Stevani, Cleber
Data de Publicação: 2018
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Biblioteca Digital de Teses e Dissertações da ESPM
Texto Completo: http://tede2.espm.br/handle/tede/334
Resumo: Snapchat is a social video network and its main features are the vertical format, perpetuated by the application due to the operational exclusivity in smartphones and handsets, and the ephemerality of the content, in what was a pioneer. The platform came out in 2011 with the purpose of making videos with simple and fun language. Emojis are very popular and fundamental to complement communication between users - mostly young people of named generation Y, or "millennials". With the growth of Snapchat in recent years, newspaper companies have invested in the application to bring information and engage that audience to their respective platforms, particularly in the United States. In Brazil, the UOL portal is the journalistic medium that produces the most content for Snapchat. Given this scenario, the present study make an analysis of the use of Snapchat in the coverage of the municipal elections of São Paulo in 2016 by UOL. The research maps and analyzes the uses the portal made of Snapchat on occasion and uses the data to support the production of a small documentary about Snapchat's potential for journalism in the digital age. After a bibliographical survey, interviews and content analysis we understand that Snapchat is an application that has been of little use by the Brazilian press and we have produced a nine-minute small video on the subject, in Snapchat format.
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spelling Essenfelder, RenatoBuitoni, DulciliaCasadei, Eliza BachegaDarde, VicenteDoretto, Juliana27270582840http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K8243348U6Stevani, Cleber2018-10-11T15:42:48Z2018-10-28Stevani, Cleber. Snapdoc: usos do snapchat na cobertura das eleições municipais de São Paulo pelo Uol. 2018. [108 f.]. Dissertação ( Programa de Mestrado Profissional, Produção Jornalística e Mercado) - Escola Superior de Propaganda e Marketing, [São Paulo] .http://tede2.espm.br/handle/tede/334Snapchat is a social video network and its main features are the vertical format, perpetuated by the application due to the operational exclusivity in smartphones and handsets, and the ephemerality of the content, in what was a pioneer. The platform came out in 2011 with the purpose of making videos with simple and fun language. Emojis are very popular and fundamental to complement communication between users - mostly young people of named generation Y, or "millennials". With the growth of Snapchat in recent years, newspaper companies have invested in the application to bring information and engage that audience to their respective platforms, particularly in the United States. In Brazil, the UOL portal is the journalistic medium that produces the most content for Snapchat. Given this scenario, the present study make an analysis of the use of Snapchat in the coverage of the municipal elections of São Paulo in 2016 by UOL. The research maps and analyzes the uses the portal made of Snapchat on occasion and uses the data to support the production of a small documentary about Snapchat's potential for journalism in the digital age. After a bibliographical survey, interviews and content analysis we understand that Snapchat is an application that has been of little use by the Brazilian press and we have produced a nine-minute small video on the subject, in Snapchat format.O Snapchat é uma rede social de vídeo e suas principais características são o formato vertical, perpetuado pelo aplicativo devido à exclusividade operacional em smartphones e aparelhos de celulares, e a efemeridade do conteúdo, no que foi pioneiro. A plataforma surgiu em 2011 com o propósito de fazer vídeos com linguagem simples e divertida. Os emojis são muito populares nela, e fundamentais para complementar a comunicação entre os usuários – na maior parte, jovens da chamada geração Y, ou "millennials". Com o crescimento do Snapchat nos últimos anos, empresas jornalísticas investiram no aplicativo para levar informação e engajar esse público para suas respectivas plataformas, particularmente, nos Estados Unidos. No Brasil, o portal UOL é o veículo jornalístico que mais consistentemente produz conteúdo para Snapchat. Diante desse panorama, o presente estudo traz uma análise sobre o uso do Snapchat na cobertura das eleições municipais de São Paulo em 2016 pelo UOL. A pesquisa mapeia e analisa os usos que o portal fez do Snapchat na ocasião e usa esses dados para subsidiar a produção de um minidocumentário sobre as potencialidades do Snapchat para o jornalismo na era digital. Após um levantamento bibliográfico, entrevistas e análise de conteúdo compreendemos que o Snapchat é um aplicativo que tem sido de pouco aproveitamento pela imprensa brasileira e produzimos um minidocumentário de nove minutos sobre o tema, no formato do Snapchat.Submitted by Adriana Alves Rodrigues (aalves@espm.br) on 2018-10-11T15:40:58Z No. of bitstreams: 1 MPPJM - CLEBER STEVANI PÓS-BANCA.pdf: 5487444 bytes, checksum: 5cbc5fd7e7e80d2e383403bf9e4c0238 (MD5)Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2018-10-11T15:41:24Z (GMT) No. of bitstreams: 1 MPPJM - CLEBER STEVANI PÓS-BANCA.pdf: 5487444 bytes, checksum: 5cbc5fd7e7e80d2e383403bf9e4c0238 (MD5)Approved for entry into archive by Debora Cristina Bonfim Aquarone (deborabonfim@espm.br) on 2018-10-11T15:42:32Z (GMT) No. of bitstreams: 1 MPPJM - CLEBER STEVANI PÓS-BANCA.pdf: 5487444 bytes, checksum: 5cbc5fd7e7e80d2e383403bf9e4c0238 (MD5)Made available in DSpace on 2018-10-11T15:42:48Z (GMT). No. of bitstreams: 1 MPPJM - CLEBER STEVANI PÓS-BANCA.pdf: 5487444 bytes, checksum: 5cbc5fd7e7e80d2e383403bf9e4c0238 (MD5) Previous issue date: 2018-10-28application/pdfhttp://tede2.espm.br/retrieve/991/MPPJM%20-%20CLEBER%20STEVANI%20P%c3%93S-BANCA.pdf.jpgporEscola Superior de Propaganda e MarketingPrograma de Mestrado Profissional, Produção Jornalística e MercadoESPMBrasilESPM::Pós-Graduação Stricto Sensujornalismo; redes sociais; ciberjornalismo; snapchatjournalism; social networks; cyberjournalism; snapchatCIENCIAS SOCIAIS APLICADAS::COMUNICACAOSnapdoc: usos do snapchat na cobertura das eleições municipais de São Paulo pelo UolSnapdoc: usos do snapchat na cobertura das eleições municipais de São Paulo pelo Uolinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis5524686624336443708500500600-4455193753091852328-4056021055502874573info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da ESPMinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMLICENSElicense.txtlicense.txttext/plain; charset=utf-81912http://tede2.espm.br:8080/tede/bitstream/tede/334/1/license.txt652c58b294e08ded719d10bdbc42f8ceMD51ORIGINALMPPJM - CLEBER STEVANI PÓS-BANCA.pdfMPPJM - CLEBER STEVANI PÓS-BANCA.pdfapplication/pdf5487444http://tede2.espm.br:8080/tede/bitstream/tede/334/2/MPPJM+-+CLEBER+STEVANI+P%C3%93S-BANCA.pdf5cbc5fd7e7e80d2e383403bf9e4c0238MD52TEXTMPPJM - CLEBER STEVANI PÓS-BANCA.pdf.txtMPPJM - CLEBER STEVANI PÓS-BANCA.pdf.txttext/plain193731http://tede2.espm.br:8080/tede/bitstream/tede/334/3/MPPJM+-+CLEBER+STEVANI+P%C3%93S-BANCA.pdf.txt936f719042f1f3a1b31222e3780e06efMD53THUMBNAILMPPJM - CLEBER STEVANI PÓS-BANCA.pdf.jpgMPPJM - CLEBER STEVANI PÓS-BANCA.pdf.jpgimage/jpeg6403http://tede2.espm.br:8080/tede/bitstream/tede/334/4/MPPJM+-+CLEBER+STEVANI+P%C3%93S-BANCA.pdf.jpg8d76778c249d1f69fafc4eda7070ca10MD54tede/3342018-10-12 01:00:21.505oai:tede2.espm.br: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Biblioteca Digital de Teses e Dissertaçõeshttps://tede2.espm.br/http://tede2.espm.br/oai/requestacervodigital@espm.br||hribeiro@espm.bropendoar:2018-10-12T04:00:21Biblioteca Digital de Teses e Dissertações da ESPM - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.por.fl_str_mv Snapdoc: usos do snapchat na cobertura das eleições municipais de São Paulo pelo Uol
dc.title.alternative.eng.fl_str_mv Snapdoc: usos do snapchat na cobertura das eleições municipais de São Paulo pelo Uol
title Snapdoc: usos do snapchat na cobertura das eleições municipais de São Paulo pelo Uol
spellingShingle Snapdoc: usos do snapchat na cobertura das eleições municipais de São Paulo pelo Uol
Stevani, Cleber
jornalismo; redes sociais; ciberjornalismo; snapchat
journalism; social networks; cyberjournalism; snapchat
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
title_short Snapdoc: usos do snapchat na cobertura das eleições municipais de São Paulo pelo Uol
title_full Snapdoc: usos do snapchat na cobertura das eleições municipais de São Paulo pelo Uol
title_fullStr Snapdoc: usos do snapchat na cobertura das eleições municipais de São Paulo pelo Uol
title_full_unstemmed Snapdoc: usos do snapchat na cobertura das eleições municipais de São Paulo pelo Uol
title_sort Snapdoc: usos do snapchat na cobertura das eleições municipais de São Paulo pelo Uol
author Stevani, Cleber
author_facet Stevani, Cleber
author_role author
dc.contributor.advisor1.fl_str_mv Essenfelder, Renato
dc.contributor.referee1.fl_str_mv Buitoni, Dulcilia
dc.contributor.referee2.fl_str_mv Casadei, Eliza Bachega
dc.contributor.referee3.fl_str_mv Darde, Vicente
dc.contributor.referee4.fl_str_mv Doretto, Juliana
dc.contributor.authorID.fl_str_mv 27270582840
dc.contributor.authorLattes.fl_str_mv http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K8243348U6
dc.contributor.author.fl_str_mv Stevani, Cleber
contributor_str_mv Essenfelder, Renato
Buitoni, Dulcilia
Casadei, Eliza Bachega
Darde, Vicente
Doretto, Juliana
dc.subject.por.fl_str_mv jornalismo; redes sociais; ciberjornalismo; snapchat
topic jornalismo; redes sociais; ciberjornalismo; snapchat
journalism; social networks; cyberjournalism; snapchat
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
dc.subject.eng.fl_str_mv journalism; social networks; cyberjournalism; snapchat
dc.subject.cnpq.fl_str_mv CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
description Snapchat is a social video network and its main features are the vertical format, perpetuated by the application due to the operational exclusivity in smartphones and handsets, and the ephemerality of the content, in what was a pioneer. The platform came out in 2011 with the purpose of making videos with simple and fun language. Emojis are very popular and fundamental to complement communication between users - mostly young people of named generation Y, or "millennials". With the growth of Snapchat in recent years, newspaper companies have invested in the application to bring information and engage that audience to their respective platforms, particularly in the United States. In Brazil, the UOL portal is the journalistic medium that produces the most content for Snapchat. Given this scenario, the present study make an analysis of the use of Snapchat in the coverage of the municipal elections of São Paulo in 2016 by UOL. The research maps and analyzes the uses the portal made of Snapchat on occasion and uses the data to support the production of a small documentary about Snapchat's potential for journalism in the digital age. After a bibliographical survey, interviews and content analysis we understand that Snapchat is an application that has been of little use by the Brazilian press and we have produced a nine-minute small video on the subject, in Snapchat format.
publishDate 2018
dc.date.accessioned.fl_str_mv 2018-10-11T15:42:48Z
dc.date.issued.fl_str_mv 2018-10-28
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
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dc.identifier.citation.fl_str_mv Stevani, Cleber. Snapdoc: usos do snapchat na cobertura das eleições municipais de São Paulo pelo Uol. 2018. [108 f.]. Dissertação ( Programa de Mestrado Profissional, Produção Jornalística e Mercado) - Escola Superior de Propaganda e Marketing, [São Paulo] .
dc.identifier.uri.fl_str_mv http://tede2.espm.br/handle/tede/334
identifier_str_mv Stevani, Cleber. Snapdoc: usos do snapchat na cobertura das eleições municipais de São Paulo pelo Uol. 2018. [108 f.]. Dissertação ( Programa de Mestrado Profissional, Produção Jornalística e Mercado) - Escola Superior de Propaganda e Marketing, [São Paulo] .
url http://tede2.espm.br/handle/tede/334
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dc.publisher.department.fl_str_mv ESPM::Pós-Graduação Stricto Sensu
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