Influência de aspectos pessoais no efeito país-de-origem: impactos da geração e do self estendido do consumidor na intenção de compra
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Tipo de documento: | Tese |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da ESPM |
Texto Completo: | http://tede2.espm.br/handle/tede/473 |
Resumo: | The effect of a product or brand country of origin on a consumer's purchase intention has been one of the most relevant topics in international marketing research. Interest in this topic of research is growing as the reduction of trade barriers, the development of global markets, the internationalization of production and advances in logistics increase the availability of foreign goods across borders, increasing competition between products, brands, and countries. However, several limitations are pointed out in this type of study: lack of market segmentation, research design that does not reproduce conditions close to reality, lack of useful recommendations for managers, lack of theoretical foundation. The present thesis developed and tested a theoretical model that demonstrated that the country of origin effect does not act directly, but mediated by personal factors of the consumer, such as dispositions (ethnocentrism) and involvement with the product category. Developed and validated, too, a scale that measures the consumer's self-connection to a country, just as the self also connects to brands, as has already been demonstrated in the literature. In line with recent research, it has demonstrated that personal factors impact on how the consumer rates a country's image in its consumption decisions. It also demonstrated that country, brand, and product interact differently when studying different segments of consumers. To reach the objectives, several studies were done to validate the Self-Country Connection scale, following the best practices indicated in the literature. A model has also been developed that relates personal aspects of the consumer with the intention of buying a global brand. The model was teste using PLS-SEM. As a result, it is concluded that consumers of different generations feel differently about the country, the brand and the category of product when forming their intention to buy. It is recommended that the design of the country of origin research consider the personal aspects of the consumer, such as self, involvement, dispositions for consumption of foreign products and brands, and, above all, market segmentation, differentiating consumers who react differently to the country of origin. |
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Strehlau, Vivian IaraSpers, Eduardo EugênioPonchio , Mateus CanniattiVeiga, Ricardo TeixeiraSilva, Dirceu da95686410844http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4415955D0&tokenCaptchar=03AGdBq25dLnhs9pUrP2L-PNaCjMskDZ4m75jqAkxAhvvjpJCTSgOZ6IbdbIZYqXZkUfIuQdsWeOGMOotUOmRcxx20drh9tgxmD-vMRKj8f40iD8_H5Eh6rEansF7K6yoDJ67wUrSPkl3cvXS_QnxUHQWA0JZzhQr4i-Xe_8fEPbuAmjgUSNeMAeHkEJuumMh2PXp1w1tpCFjcIfOE5zfQVQc0Hh6JpcBgU5Bj_yZClD3DjBcJYstrb6T3EC2ymHPhKB_Ey2F1haApNI4hd0AQ-XHMgTezY4DCf_Wspdxs-zMctxuPONdLQeWLYpsatj9MI2rcbWDPnoaFTJiO-hcWQ45DFfeNydPKaeFjDJb3YUEF8rEKZKQ0wEfbQM0nNZDRSWV1EvYVK7HYxJrl1Fj7EO4RkCxhcqr7eQhBsBQyH4zRrj4zHkq7l9zCoYCnwoSloFNWY86OYZo-yVtFwFLwAFMRmL3AsroS_gMoraes, Sergio Garrido2020-10-22T14:39:42Z2018-06-26Moraes, Sergio Garrido. Influência de aspectos pessoais no efeito país-de-origem: impactos da geração e do self estendido do consumidor na intenção de compra. 2018. [209 f.]. Tese ( Programa de Doutorado em Administração com Concentração em Gestão Internacional) - Escola Superior de Propaganda e Marketing, [São Paulo] .http://tede2.espm.br/handle/tede/473The effect of a product or brand country of origin on a consumer's purchase intention has been one of the most relevant topics in international marketing research. Interest in this topic of research is growing as the reduction of trade barriers, the development of global markets, the internationalization of production and advances in logistics increase the availability of foreign goods across borders, increasing competition between products, brands, and countries. However, several limitations are pointed out in this type of study: lack of market segmentation, research design that does not reproduce conditions close to reality, lack of useful recommendations for managers, lack of theoretical foundation. The present thesis developed and tested a theoretical model that demonstrated that the country of origin effect does not act directly, but mediated by personal factors of the consumer, such as dispositions (ethnocentrism) and involvement with the product category. Developed and validated, too, a scale that measures the consumer's self-connection to a country, just as the self also connects to brands, as has already been demonstrated in the literature. In line with recent research, it has demonstrated that personal factors impact on how the consumer rates a country's image in its consumption decisions. It also demonstrated that country, brand, and product interact differently when studying different segments of consumers. To reach the objectives, several studies were done to validate the Self-Country Connection scale, following the best practices indicated in the literature. A model has also been developed that relates personal aspects of the consumer with the intention of buying a global brand. The model was teste using PLS-SEM. As a result, it is concluded that consumers of different generations feel differently about the country, the brand and the category of product when forming their intention to buy. It is recommended that the design of the country of origin research consider the personal aspects of the consumer, such as self, involvement, dispositions for consumption of foreign products and brands, and, above all, market segmentation, differentiating consumers who react differently to the country of origin.O efeito do país de origem de um produto ou marca na intenção de compra de um consumidor tem sido um dos tópicos de maior interesse na pesquisa do marketing internacional. O interesse por essa modalidade de pesquisa cresce na medida em que a redução das barreiras comerciais, o desenvolvimento de mercados globais, a internacionalização da produção e os avanços em logística aumentam a disponibilidade de bens estrangeiros através das fronteiras, fazendo crescer a competição entre produtos, marcas e países. No entanto, várias limitações são apontadas nesse tipo de estudo: falta de segmentação de mercado, design de pesquisa que não reproduz condições próximas à realidade, falta de recomendações úteis para gestores, falta de embasamento teórico. A presente tese desenvolveu e testou um modelo teórico que demonstrou que o efeito país de origem não atua de forma direta, mas mediado por fatores pessoais do consumidor, como disposições (etnocentrismo) e envolvimento com a categoria de produto. Desenvolveu e validou, ainda, uma escala que mensura a conexão do self do consumidor com um país, da mesma forma que o self também se conecta a marcas, como já demonstrado na literatura. Em linha com a pesquisa recente, demonstrou que fatores pessoais impactam em como o consumidor avalia a imagem de um país em suas decisões de consumo. Também demonstrou que país, marca e produto interagem de maneiras diferentes quando se estudam diferentes segmentos de consumidores. Para atingir os objetivos, foram feitas diversas pesquisas para a validação da escala Self-Country Connection, seguindo as melhores práticas indicadas pela literatura. Também foi desenvolvido um modelo que relaciona aspectos pessoais do consumidor com a intenção de compra de uma marca global, e que foi testado com uso de PLS-SEM. Como resultado, conclui-se que consumidores de diferentes gerações sentem de forma diferente o país, a marca e a categoria de produto quando da formação de sua intenção de compra. Recomenda-se que no design da pesquisa sobre país de origem não se deixe de considerar os aspectos pessoais do consumidor, como o self, o envolvimento, as disposições para consumo de produtos e marcas estrangeiros, e, sobretudo, a segmentação de mercado, diferenciando os consumidores que reagem de forma diferente em relação a país de origem.Submitted by Adriana Alves Rodrigues (aalves@espm.br) on 2020-10-22T13:58:11Z No. of bitstreams: 1 SERGIO GARRIDO MORAES.pdf: 2830468 bytes, checksum: acfd62e24ea0ed1cd57449406a3980e1 (MD5)Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2020-10-22T13:59:23Z (GMT) No. of bitstreams: 1 SERGIO GARRIDO MORAES.pdf: 2830468 bytes, checksum: acfd62e24ea0ed1cd57449406a3980e1 (MD5)Approved for entry into archive by Ana Cristina Ropero (ana@espm.br) on 2020-10-22T14:39:15Z (GMT) No. of bitstreams: 1 SERGIO GARRIDO MORAES.pdf: 2830468 bytes, checksum: acfd62e24ea0ed1cd57449406a3980e1 (MD5)Made available in DSpace on 2020-10-22T14:39:42Z (GMT). No. of bitstreams: 1 SERGIO GARRIDO MORAES.pdf: 2830468 bytes, checksum: acfd62e24ea0ed1cd57449406a3980e1 (MD5) Previous issue date: 2018-06-26application/pdfhttp://tede2.espm.br/retrieve/1567/SERGIO%20GARRIDO%20MORAES.pdf.jpgporEscola Superior de Propaganda e MarketingPrograma de Doutorado em Administração com Concentração em Gestão InternacionalESPMBrasilESPM::Pós-Graduação Stricto Sensuefeito país de origem; gerações; self estendido; PLS-SEMcountry of origin effect; generations; extended self; PLS-SEMCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOInfluência de aspectos pessoais no efeito país-de-origem: impactos da geração e do self estendido do consumidor na intenção de compraInfluence of personal aspects on the country-of-origin effect: impacts of generation and extended consumer self on purchase intentioninfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesis-7696919625011687972500500600-44551937530918523288024035432632778221info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da ESPMinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMTHUMBNAILSERGIO GARRIDO MORAES.pdf.jpgSERGIO GARRIDO MORAES.pdf.jpgimage/jpeg1943http://tede2.espm.br:8080/tede/bitstream/tede/473/4/SERGIO+GARRIDO+MORAES.pdf.jpgcc73c4c239a4c332d642ba1e7c7a9fb2MD54TEXTSERGIO GARRIDO MORAES.pdf.txtSERGIO GARRIDO MORAES.pdf.txttext/plain424951http://tede2.espm.br:8080/tede/bitstream/tede/473/3/SERGIO+GARRIDO+MORAES.pdf.txt2869833c3602ed58ffed5a2d717d5197MD53ORIGINALSERGIO GARRIDO MORAES.pdfSERGIO GARRIDO MORAES.pdfapplication/pdf2830468http://tede2.espm.br:8080/tede/bitstream/tede/473/2/SERGIO+GARRIDO+MORAES.pdfacfd62e24ea0ed1cd57449406a3980e1MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-81912http://tede2.espm.br:8080/tede/bitstream/tede/473/1/license.txt652c58b294e08ded719d10bdbc42f8ceMD51tede/4732020-10-23 02:00:31.656oai:tede2.espm.br: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Biblioteca Digital de Teses e Dissertaçõeshttps://tede2.espm.br/http://tede2.espm.br/oai/requestacervodigital@espm.br||hribeiro@espm.bropendoar:2020-10-23T04:00:31Biblioteca Digital de Teses e Dissertações da ESPM - Escola Superior de Propaganda e Marketing (ESPM)false |
dc.title.por.fl_str_mv |
Influência de aspectos pessoais no efeito país-de-origem: impactos da geração e do self estendido do consumidor na intenção de compra |
dc.title.alternative.eng.fl_str_mv |
Influence of personal aspects on the country-of-origin effect: impacts of generation and extended consumer self on purchase intention |
title |
Influência de aspectos pessoais no efeito país-de-origem: impactos da geração e do self estendido do consumidor na intenção de compra |
spellingShingle |
Influência de aspectos pessoais no efeito país-de-origem: impactos da geração e do self estendido do consumidor na intenção de compra Moraes, Sergio Garrido efeito país de origem; gerações; self estendido; PLS-SEM country of origin effect; generations; extended self; PLS-SEM CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
title_short |
Influência de aspectos pessoais no efeito país-de-origem: impactos da geração e do self estendido do consumidor na intenção de compra |
title_full |
Influência de aspectos pessoais no efeito país-de-origem: impactos da geração e do self estendido do consumidor na intenção de compra |
title_fullStr |
Influência de aspectos pessoais no efeito país-de-origem: impactos da geração e do self estendido do consumidor na intenção de compra |
title_full_unstemmed |
Influência de aspectos pessoais no efeito país-de-origem: impactos da geração e do self estendido do consumidor na intenção de compra |
title_sort |
Influência de aspectos pessoais no efeito país-de-origem: impactos da geração e do self estendido do consumidor na intenção de compra |
author |
Moraes, Sergio Garrido |
author_facet |
Moraes, Sergio Garrido |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Strehlau, Vivian Iara |
dc.contributor.referee1.fl_str_mv |
Spers, Eduardo Eugênio |
dc.contributor.referee2.fl_str_mv |
Ponchio , Mateus Canniatti |
dc.contributor.referee3.fl_str_mv |
Veiga, Ricardo Teixeira |
dc.contributor.referee4.fl_str_mv |
Silva, Dirceu da |
dc.contributor.authorID.fl_str_mv |
95686410844 |
dc.contributor.authorLattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4415955D0&tokenCaptchar=03AGdBq25dLnhs9pUrP2L-PNaCjMskDZ4m75jqAkxAhvvjpJCTSgOZ6IbdbIZYqXZkUfIuQdsWeOGMOotUOmRcxx20drh9tgxmD-vMRKj8f40iD8_H5Eh6rEansF7K6yoDJ67wUrSPkl3cvXS_QnxUHQWA0JZzhQr4i-Xe_8fEPbuAmjgUSNeMAeHkEJuumMh2PXp1w1tpCFjcIfOE5zfQVQc0Hh6JpcBgU5Bj_yZClD3DjBcJYstrb6T3EC2ymHPhKB_Ey2F1haApNI4hd0AQ-XHMgTezY4DCf_Wspdxs-zMctxuPONdLQeWLYpsatj9MI2rcbWDPnoaFTJiO-hcWQ45DFfeNydPKaeFjDJb3YUEF8rEKZKQ0wEfbQM0nNZDRSWV1EvYVK7HYxJrl1Fj7EO4RkCxhcqr7eQhBsBQyH4zRrj4zHkq7l9zCoYCnwoSloFNWY86OYZo-yVtFwFLwAFMRmL3AsroS_g |
dc.contributor.author.fl_str_mv |
Moraes, Sergio Garrido |
contributor_str_mv |
Strehlau, Vivian Iara Spers, Eduardo Eugênio Ponchio , Mateus Canniatti Veiga, Ricardo Teixeira Silva, Dirceu da |
dc.subject.por.fl_str_mv |
efeito país de origem; gerações; self estendido; PLS-SEM |
topic |
efeito país de origem; gerações; self estendido; PLS-SEM country of origin effect; generations; extended self; PLS-SEM CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
dc.subject.eng.fl_str_mv |
country of origin effect; generations; extended self; PLS-SEM |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
description |
The effect of a product or brand country of origin on a consumer's purchase intention has been one of the most relevant topics in international marketing research. Interest in this topic of research is growing as the reduction of trade barriers, the development of global markets, the internationalization of production and advances in logistics increase the availability of foreign goods across borders, increasing competition between products, brands, and countries. However, several limitations are pointed out in this type of study: lack of market segmentation, research design that does not reproduce conditions close to reality, lack of useful recommendations for managers, lack of theoretical foundation. The present thesis developed and tested a theoretical model that demonstrated that the country of origin effect does not act directly, but mediated by personal factors of the consumer, such as dispositions (ethnocentrism) and involvement with the product category. Developed and validated, too, a scale that measures the consumer's self-connection to a country, just as the self also connects to brands, as has already been demonstrated in the literature. In line with recent research, it has demonstrated that personal factors impact on how the consumer rates a country's image in its consumption decisions. It also demonstrated that country, brand, and product interact differently when studying different segments of consumers. To reach the objectives, several studies were done to validate the Self-Country Connection scale, following the best practices indicated in the literature. A model has also been developed that relates personal aspects of the consumer with the intention of buying a global brand. The model was teste using PLS-SEM. As a result, it is concluded that consumers of different generations feel differently about the country, the brand and the category of product when forming their intention to buy. It is recommended that the design of the country of origin research consider the personal aspects of the consumer, such as self, involvement, dispositions for consumption of foreign products and brands, and, above all, market segmentation, differentiating consumers who react differently to the country of origin. |
publishDate |
2018 |
dc.date.issued.fl_str_mv |
2018-06-26 |
dc.date.accessioned.fl_str_mv |
2020-10-22T14:39:42Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/doctoralThesis |
format |
doctoralThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Moraes, Sergio Garrido. Influência de aspectos pessoais no efeito país-de-origem: impactos da geração e do self estendido do consumidor na intenção de compra. 2018. [209 f.]. Tese ( Programa de Doutorado em Administração com Concentração em Gestão Internacional) - Escola Superior de Propaganda e Marketing, [São Paulo] . |
dc.identifier.uri.fl_str_mv |
http://tede2.espm.br/handle/tede/473 |
identifier_str_mv |
Moraes, Sergio Garrido. Influência de aspectos pessoais no efeito país-de-origem: impactos da geração e do self estendido do consumidor na intenção de compra. 2018. [209 f.]. Tese ( Programa de Doutorado em Administração com Concentração em Gestão Internacional) - Escola Superior de Propaganda e Marketing, [São Paulo] . |
url |
http://tede2.espm.br/handle/tede/473 |
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por |
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por |
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500 500 600 |
dc.relation.department.fl_str_mv |
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dc.relation.cnpq.fl_str_mv |
8024035432632778221 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
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Escola Superior de Propaganda e Marketing |
dc.publisher.program.fl_str_mv |
Programa de Doutorado em Administração com Concentração em Gestão Internacional |
dc.publisher.initials.fl_str_mv |
ESPM |
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Brasil |
dc.publisher.department.fl_str_mv |
ESPM::Pós-Graduação Stricto Sensu |
publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing |
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Biblioteca Digital de Teses e Dissertações da ESPM |
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Biblioteca Digital de Teses e Dissertações da ESPM - Escola Superior de Propaganda e Marketing (ESPM) |
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acervodigital@espm.br||hribeiro@espm.br |
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