A atuação de jornalistas empreendedores na área musical

• Autor(a) principal: Silva, Daniela Ribeiro da
• Data de Publicação: 2019
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da ESPM
• Texto Completo: http://tede2.espm.br/handle/tede/438
• topic: jornalismo empreendedor; jornalismo na área musical; competências jornalísticas; fontes de receita; entrepreneurial journalism; journalism in the musical area; journalistic skills;sources of revenue; CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

This research attempts to show the role of entrepreneurial journalism is in the Brazilian music niche. Its main objective is to understand how journalistic skills can add value and innovation in the provision of services present in this market and what skills from other areas must be absorbed so that the businesses developed are financial sustainable. In order to achieve this result, the methodology used initially was bibliographic and exploratory research. The case study was also used in this dissertation because it is the most appropriate method to understand in a more detailed way how journalists act in the music scenario. Companies founded by journalists who focus their work in this area have been chosen for analysis. They are: Kuarup Discos (Recorder), Boia Fria Produções (Artists Agency) and Tropi Press Comunicação (Press Office). Semi-open interviews were also conducted to collect data related to the study: company history; entrepreneurial characteristics of the founders; journalistic and non-journalistic activities carried out within the companies; and what are the main sources of revenue for the businesses. As a result it has been verified that journalistic skills are useful and necessary to the music market, but the entrepreneurial journalist also needs to deal with and establish partnerships with other areas, such as finance and administration, to enable and succeed in this business. In addition, they need to create a range of additional services to generate multiple revenue streams and establish the sustainability of their businesses.