A atuação de jornalistas empreendedores na área musical
Autor(a) principal: | |
---|---|
Data de Publicação: | 2019 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da ESPM |
Texto Completo: | http://tede2.espm.br/handle/tede/438 |
Resumo: | This research attempts to show the role of entrepreneurial journalism is in the Brazilian music niche. Its main objective is to understand how journalistic skills can add value and innovation in the provision of services present in this market and what skills from other areas must be absorbed so that the businesses developed are financial sustainable. In order to achieve this result, the methodology used initially was bibliographic and exploratory research. The case study was also used in this dissertation because it is the most appropriate method to understand in a more detailed way how journalists act in the music scenario. Companies founded by journalists who focus their work in this area have been chosen for analysis. They are: Kuarup Discos (Recorder), Boia Fria Produções (Artists Agency) and Tropi Press Comunicação (Press Office). Semi-open interviews were also conducted to collect data related to the study: company history; entrepreneurial characteristics of the founders; journalistic and non-journalistic activities carried out within the companies; and what are the main sources of revenue for the businesses. As a result it has been verified that journalistic skills are useful and necessary to the music market, but the entrepreneurial journalist also needs to deal with and establish partnerships with other areas, such as finance and administration, to enable and succeed in this business. In addition, they need to create a range of additional services to generate multiple revenue streams and establish the sustainability of their businesses. |
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Spinelli, Egle MüllerRodrigues, FabianoVicente, Eduardo28952753860http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K8952865E1&tokenCaptchar=03AGdBq24UZZ56XsYTCDXBr1ugMiU7reIGT-Sir9iigogTmxP6zKVzmiSOwqjAF_hojmqd31_Yeu-_mEfywKhpFDzTFlkfMq6IFY994DNEupggPzMCOB9YWenWj55upgtwU0xWl7oZ02hirn9Dc06iKUgeyMDZKC804vJAwxBAw6IXDhjknfde7hVNmDY_5B6Abw9HAKIqnfGVBs7ymBNcPmysXIDAHSj_61O1H4MRxLEwLNJL7JK-1oe3zqh5ZjIVJvFwf2MxhFWJPmF_lK6OE0XEq_IWlDDf3HtaxNeXH7grJx5NM3Phv2uI0MBuOcVamlcu2H6yN-XHbhqe-sfkbcdho_9yw7BlAzKeUJTxiW7Mli-lK6ntKemM_XnYjnbvQUkL-fQJ91g3Vhql9uwh2y3u4qmE0SMvgynloIR5bkrSkDyZgJn3Eiql_JE0VhC0VUIJQSNhkbx0uyQXA9jCITC3tfET44WRZQSilva, Daniela Ribeiro da2020-10-08T18:26:50Z2019-03-26Silva, Daniela Ribeiro da. A atuação de jornalistas empreendedores na área musical. 2019. [141 f.]. Dissertação ( Programa de Mestrado Profissional, Produção Jornalística e Mercado) - Escola Superior de Propaganda e Marketing, [São Paulo] .http://tede2.espm.br/handle/tede/438This research attempts to show the role of entrepreneurial journalism is in the Brazilian music niche. Its main objective is to understand how journalistic skills can add value and innovation in the provision of services present in this market and what skills from other areas must be absorbed so that the businesses developed are financial sustainable. In order to achieve this result, the methodology used initially was bibliographic and exploratory research. The case study was also used in this dissertation because it is the most appropriate method to understand in a more detailed way how journalists act in the music scenario. Companies founded by journalists who focus their work in this area have been chosen for analysis. They are: Kuarup Discos (Recorder), Boia Fria Produções (Artists Agency) and Tropi Press Comunicação (Press Office). Semi-open interviews were also conducted to collect data related to the study: company history; entrepreneurial characteristics of the founders; journalistic and non-journalistic activities carried out within the companies; and what are the main sources of revenue for the businesses. As a result it has been verified that journalistic skills are useful and necessary to the music market, but the entrepreneurial journalist also needs to deal with and establish partnerships with other areas, such as finance and administration, to enable and succeed in this business. In addition, they need to create a range of additional services to generate multiple revenue streams and establish the sustainability of their businesses.Esta pesquisa procura verificar como o jornalismo empreendedor pode atuar no nicho musical brasileiro. Tem como objetivo principal entender como as competências jornalísticas podem agregar valor e inovação na prestação de serviços presente neste mercado e quais as habilidades de outras áreas devem ser absorvidas, para que os negócios desenvolvidos tenham sustentabilidade financeira. Para alcançar tal resultado a metodologia empregada inicialmente foi pesquisa bibliográfica e exploratória. O estudo de caso também foi utilizado nesta dissertação por ser o método mais indicado para compreender de maneira mais detalhada como os jornalistas empreendem na área musical. Foram escolhidas para análise empresas que atuam na área musical e foram fundadas por jornalistas, são elas: Kuarup Discos (Gravadora), Boia Fria Produções (Agenciadora de Artistas) e Tropi Press Comunicação (Assessoria de imprensa). Também foram realizadas entrevistas semiabertas para colher dados relacionados ao estudo: histórico das empresas; características empreendedoras dos fundadores; atividades jornalísticas e não jornalísticas realizadas dentro das empresas; e principais fontes de receita para os negócios. Como resultado foi verificado que as competências jornalísticas são úteis e necessárias ao mercado musical, mas o jornalista empreendedor também precisa lidar e estabelecer parcerias com outras áreas como finanças e administração para viabilizar e obter êxito em seu negócio. Além disso, existe a necessidade de se criar uma gama de serviços adicionais, além dos jornalísticos, para gerar variadas fontes de receitas e estabelecer a perenidade das empresas.Submitted by Adriana Alves Rodrigues (aalves@espm.br) on 2020-10-08T16:45:58Z No. of bitstreams: 1 Daniela Ribeiro da Silva.pdf: 2439991 bytes, checksum: 5f2eeafb44d7fb505b48039c6c19fe78 (MD5)Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2020-10-08T16:46:52Z (GMT) No. of bitstreams: 1 Daniela Ribeiro da Silva.pdf: 2439991 bytes, checksum: 5f2eeafb44d7fb505b48039c6c19fe78 (MD5)Approved for entry into archive by Ana Cristina Ropero (ana@espm.br) on 2020-10-08T18:26:23Z (GMT) No. of bitstreams: 1 Daniela Ribeiro da Silva.pdf: 2439991 bytes, checksum: 5f2eeafb44d7fb505b48039c6c19fe78 (MD5)Made available in DSpace on 2020-10-08T18:26:50Z (GMT). No. of bitstreams: 1 Daniela Ribeiro da Silva.pdf: 2439991 bytes, checksum: 5f2eeafb44d7fb505b48039c6c19fe78 (MD5) Previous issue date: 2019-03-26application/pdfhttp://tede2.espm.br/retrieve/1411/Daniela%20Ribeiro%20da%20Silva.pdf.jpgporEscola Superior de Propaganda e MarketingPrograma de Mestrado Profissional, Produção Jornalística e MercadoESPMBrasilESPM::Pós-Graduação Stricto Sensujornalismo empreendedor; jornalismo na área musical; competências jornalísticas; fontes de receitaentrepreneurial journalism; journalism in the musical area; journalistic skills;sources of revenueCIENCIAS SOCIAIS APLICADAS::COMUNICACAOA atuação de jornalistas empreendedores na área musicalThe role of enterprising journalists in the music fieldinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis5524686624336443708500500600-4455193753091852328-4056021055502874573info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da ESPMinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMTHUMBNAILDaniela Ribeiro da Silva.pdf.jpgDaniela Ribeiro da Silva.pdf.jpgimage/jpeg8899http://tede2.espm.br:8080/tede/bitstream/tede/438/4/Daniela+Ribeiro+da+Silva.pdf.jpg6c88ac6314c0e2ca82006ae8c18288b5MD54TEXTDaniela Ribeiro da Silva.pdf.txtDaniela Ribeiro da Silva.pdf.txttext/plain310355http://tede2.espm.br:8080/tede/bitstream/tede/438/3/Daniela+Ribeiro+da+Silva.pdf.txt7a03c2f02fbcb37b8157c9a86a712975MD53ORIGINALDaniela Ribeiro da Silva.pdfDaniela Ribeiro da Silva.pdfapplication/pdf2439991http://tede2.espm.br:8080/tede/bitstream/tede/438/2/Daniela+Ribeiro+da+Silva.pdf5f2eeafb44d7fb505b48039c6c19fe78MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-81912http://tede2.espm.br:8080/tede/bitstream/tede/438/1/license.txt652c58b294e08ded719d10bdbc42f8ceMD51tede/4382020-10-09 01:00:29.112oai:tede2.espm.br: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Biblioteca Digital de Teses e Dissertaçõeshttps://tede2.espm.br/http://tede2.espm.br/oai/requestacervodigital@espm.br||hribeiro@espm.bropendoar:2020-10-09T04:00:29Biblioteca Digital de Teses e Dissertações da ESPM - Escola Superior de Propaganda e Marketing (ESPM)false |
dc.title.por.fl_str_mv |
A atuação de jornalistas empreendedores na área musical |
dc.title.alternative.eng.fl_str_mv |
The role of enterprising journalists in the music field |
title |
A atuação de jornalistas empreendedores na área musical |
spellingShingle |
A atuação de jornalistas empreendedores na área musical Silva, Daniela Ribeiro da jornalismo empreendedor; jornalismo na área musical; competências jornalísticas; fontes de receita entrepreneurial journalism; journalism in the musical area; journalistic skills;sources of revenue CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
title_short |
A atuação de jornalistas empreendedores na área musical |
title_full |
A atuação de jornalistas empreendedores na área musical |
title_fullStr |
A atuação de jornalistas empreendedores na área musical |
title_full_unstemmed |
A atuação de jornalistas empreendedores na área musical |
title_sort |
A atuação de jornalistas empreendedores na área musical |
author |
Silva, Daniela Ribeiro da |
author_facet |
Silva, Daniela Ribeiro da |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Spinelli, Egle Müller |
dc.contributor.referee1.fl_str_mv |
Rodrigues, Fabiano |
dc.contributor.referee2.fl_str_mv |
Vicente, Eduardo |
dc.contributor.authorID.fl_str_mv |
28952753860 |
dc.contributor.authorLattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K8952865E1&tokenCaptchar=03AGdBq24UZZ56XsYTCDXBr1ugMiU7reIGT-Sir9iigogTmxP6zKVzmiSOwqjAF_hojmqd31_Yeu-_mEfywKhpFDzTFlkfMq6IFY994DNEupggPzMCOB9YWenWj55upgtwU0xWl7oZ02hirn9Dc06iKUgeyMDZKC804vJAwxBAw6IXDhjknfde7hVNmDY_5B6Abw9HAKIqnfGVBs7ymBNcPmysXIDAHSj_61O1H4MRxLEwLNJL7JK-1oe3zqh5ZjIVJvFwf2MxhFWJPmF_lK6OE0XEq_IWlDDf3HtaxNeXH7grJx5NM3Phv2uI0MBuOcVamlcu2H6yN-XHbhqe-sfkbcdho_9yw7BlAzKeUJTxiW7Mli-lK6ntKemM_XnYjnbvQUkL-fQJ91g3Vhql9uwh2y3u4qmE0SMvgynloIR5bkrSkDyZgJn3Eiql_JE0VhC0VUIJQSNhkbx0uyQXA9jCITC3tfET44WRZQ |
dc.contributor.author.fl_str_mv |
Silva, Daniela Ribeiro da |
contributor_str_mv |
Spinelli, Egle Müller Rodrigues, Fabiano Vicente, Eduardo |
dc.subject.por.fl_str_mv |
jornalismo empreendedor; jornalismo na área musical; competências jornalísticas; fontes de receita |
topic |
jornalismo empreendedor; jornalismo na área musical; competências jornalísticas; fontes de receita entrepreneurial journalism; journalism in the musical area; journalistic skills;sources of revenue CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
dc.subject.eng.fl_str_mv |
entrepreneurial journalism; journalism in the musical area; journalistic skills;sources of revenue |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
description |
This research attempts to show the role of entrepreneurial journalism is in the Brazilian music niche. Its main objective is to understand how journalistic skills can add value and innovation in the provision of services present in this market and what skills from other areas must be absorbed so that the businesses developed are financial sustainable. In order to achieve this result, the methodology used initially was bibliographic and exploratory research. The case study was also used in this dissertation because it is the most appropriate method to understand in a more detailed way how journalists act in the music scenario. Companies founded by journalists who focus their work in this area have been chosen for analysis. They are: Kuarup Discos (Recorder), Boia Fria Produções (Artists Agency) and Tropi Press Comunicação (Press Office). Semi-open interviews were also conducted to collect data related to the study: company history; entrepreneurial characteristics of the founders; journalistic and non-journalistic activities carried out within the companies; and what are the main sources of revenue for the businesses. As a result it has been verified that journalistic skills are useful and necessary to the music market, but the entrepreneurial journalist also needs to deal with and establish partnerships with other areas, such as finance and administration, to enable and succeed in this business. In addition, they need to create a range of additional services to generate multiple revenue streams and establish the sustainability of their businesses. |
publishDate |
2019 |
dc.date.issued.fl_str_mv |
2019-03-26 |
dc.date.accessioned.fl_str_mv |
2020-10-08T18:26:50Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/masterThesis |
format |
masterThesis |
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publishedVersion |
dc.identifier.citation.fl_str_mv |
Silva, Daniela Ribeiro da. A atuação de jornalistas empreendedores na área musical. 2019. [141 f.]. Dissertação ( Programa de Mestrado Profissional, Produção Jornalística e Mercado) - Escola Superior de Propaganda e Marketing, [São Paulo] . |
dc.identifier.uri.fl_str_mv |
http://tede2.espm.br/handle/tede/438 |
identifier_str_mv |
Silva, Daniela Ribeiro da. A atuação de jornalistas empreendedores na área musical. 2019. [141 f.]. Dissertação ( Programa de Mestrado Profissional, Produção Jornalística e Mercado) - Escola Superior de Propaganda e Marketing, [São Paulo] . |
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http://tede2.espm.br/handle/tede/438 |
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openAccess |
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Escola Superior de Propaganda e Marketing |
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Escola Superior de Propaganda e Marketing |
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