The impact of COVID-19 on the music industry digital transformation

• Autor(a) principal: Ghezzi, Daniela Ribas
• Data de Publicação: 2022
• Outros Autores: Kirschbaum, Charles
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Eletrônica de Ciência Administrativa
• Texto Completo: http://www.periodicosibepes.org.br/index.php/recadm/article/view/3370
• topic: Management; music industry; digital transformation; creative industries; platforms; Administração; indústria da música; transformação digital; indústrias criativas; plataformas

This article analyzes the main impacts of the COVID-19 pandemic on the trajectory of digital transformation in the Music Industry. Before the pandemic, the Music Industry had recovered its revenues, due to the diffusion of business models based on streaming. Based on documentary research of articles collected between March 2020 and June 2021, we suggest that the digital transformation could take two different 'paths'. In one path, Digital Transformation in the industry is expected to increase the centrality of streaming services, accompanied by increased concentration in the industry. Another path includes the emergence of business models that promote greater direct interaction between musicians and audience, increasing innovation and decreasing concentration in the industry. We conclude the article with suggestions for contributions to the literature.