Proposição e teste de um modelo de turismo para a população de baixa renda na cidade de São Paulo

• Autor(a) principal: Spers, Renata Giovinazzo
• Data de Publicação: 2009
• Outros Autores: Carneiro, Celso Custódio, Julio Filho, Oscar, Abreu Junior, Pedro Américo, Mateev, Zachari, Wright, James Terence Coulter
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Eletrônica de Ciência Administrativa
• Texto Completo: http://www.periodicosibepes.org.br/index.php/recadm/article/view/505
• topic: Low-income Strategies; Base-of-pyramid markets; Tourism; Estratégias para baixa renda; Mercado popular; Turismo popular

In the opportunities that the income market bring to the firms, this paper will explore the opportunities in the tourism industry. The purpose of this paper is to develop a tourism model to low-income market in São Paulo, and to test it’s acceptance. The model was structured based on the theory about the low-income market, adapting the services to the interest of the potential consumers. The research proved that the changes had well acceptance. It becomes clear that the income market looks for quality and low price, excluding unessential services. Besides that, it’s possible to notice the interest in these consumers for ecological trips, that can be an opportunity to be developed, since this group has available income to spend with trips and tourism.