STRATEGIC AND RELATIONAL ASPECTS OF JOINT-VENTURE ALLIANCES: THE CASE OF TWO MANUFACTURERS OF THE AUTOMOTIVE INDUSTRY

Detalhes bibliográficos
Autor(a) principal: D’Agostini, Marina
Data de Publicação: 2014
Outros Autores: Guerra, Rodrigo Marques de Almeida, Sartor, Rosa Maria, Tondolo, Vilmar Antonio Gonçalves
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Eletrônica de Ciência Administrativa
DOI: 10.21529/RECADM.2014012
Texto Completo: http://www.periodicosibepes.org.br/index.php/recadm/article/view/1718
Resumo: This article aims to analyze the formation of joint ventures formed by two manufacturers from automobile industry, understanding strategic and relational aspects of these alliances. This research is characterized by a qualitative and exploratory multiple case study, where it was possible to conduct a comparison of two subsidiary and their joint ventures located in the United States (USA), Germany, Mexico, and Egypt. The data collection was done through participant observation and semi-structured interviews. The data were analyzed using content analysis technique. Among results, it was identified as essential for the successful implementation of this type of alliance, to conduct a detailed feasibility study which must precede the formation of the joint venture, followed by an alignment between the interests of the partners. Adaptations to the cultural aspects seem as a strong point for survival of joint ventures. Information obtained in this study converges with the theory studied and lead to new research opportunities regarding to the theme.
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spelling STRATEGIC AND RELATIONAL ASPECTS OF JOINT-VENTURE ALLIANCES: THE CASE OF TWO MANUFACTURERS OF THE AUTOMOTIVE INDUSTRYAspectos estratégicos e relacionais das alianças do tipo joint-venture: o caso de dois fabricantes da indústria automobilísticaStrategic alliance; Joint-venture; AutomobileindustryAliança estratégica; Joint-venture; IndústriaautomobilísticaThis article aims to analyze the formation of joint ventures formed by two manufacturers from automobile industry, understanding strategic and relational aspects of these alliances. This research is characterized by a qualitative and exploratory multiple case study, where it was possible to conduct a comparison of two subsidiary and their joint ventures located in the United States (USA), Germany, Mexico, and Egypt. The data collection was done through participant observation and semi-structured interviews. The data were analyzed using content analysis technique. Among results, it was identified as essential for the successful implementation of this type of alliance, to conduct a detailed feasibility study which must precede the formation of the joint venture, followed by an alignment between the interests of the partners. Adaptations to the cultural aspects seem as a strong point for survival of joint ventures. Information obtained in this study converges with the theory studied and lead to new research opportunities regarding to the theme.Este artigo tem como objetivo analisar a formação de joint-ventures de dois fabricantes da indústria automobilística, compreendendo aspectos estratégicos e relacionais destas alianças. A pesquisa caracterizou-se por ser um estudo de casos múltiplos, qualitativo e exploratório, onde foi possível realizar uma melhor compreensão das duas subsidiárias nacionais e suas respectivas joint-ventures localizadas nos Estados Unidos (EUA), Alemanha, México e Egito. A coleta dos dados foi feita por meio da observação participante e roteiro de entrevista semi-estruturado. Os dados foram analisados por meio da análise de conteúdo. Dentre os resultados, foi identificado como primordial para o sucesso da implementação deste tipo de aliança, a realização de um detalhado estudo de viabilidade que deve anteceder a formação da joint-venture, seguido de um alinhamento entre os interesses das sócias. As adaptações aos aspectos culturais aparecem como um ponto forte para a sobrevivência das joint-ventures. As informações obtidas neste estudo convergem com a teoria estudada e conduzem a novas oportunidades de pesquisas relacionadas ao tema. Instituto Brasileiro de Estudos e Pesquisas Sociais - IBEPESD’Agostini, MarinaGuerra, Rodrigo Marques de AlmeidaSartor, Rosa MariaTondolo, Vilmar Antonio Gonçalves2014-08-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttp://www.periodicosibepes.org.br/index.php/recadm/article/view/171810.21529/RECADM.2014012Revista Eletrônica de Ciência Administrativa; v. 13, n. 2 (2014): Maio-Agosto; 267-285Revista Eletrônica de Ciência Administrativa; v. 13, n. 2 (2014): Maio-Agosto; 267-285Revista Eletrônica de Ciência Administrativa; v. 13, n. 2 (2014): Maio-Agosto; 267-2851677-7387reponame:Revista Eletrônica de Ciência Administrativainstname:Faculdade Cenecista de Campo Largo (FACECLA)instacron:FACECLAporhttp://www.periodicosibepes.org.br/index.php/recadm/article/view/1718/775http://www.periodicosibepes.org.br/index.php/recadm/article/view/1718/1005http://www.periodicosibepes.org.br/index.php/recadm/article/downloadSuppFile/1718/332http://www.periodicosibepes.org.br/index.php/recadm/article/downloadSuppFile/1718/377Direitos autorais 2014 Marina D’Agostini, Rodrigo Marques de Almeida Guerra, Rosa Maria Sartor, Vilmar Antonio Gonçalves Tondolohttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccess2018-06-05T04:22:19Zoai:periodicosibepes.org.br:article/1718Revistahttp://www.periodicosibepes.org.br/recadmONGhttp://www.periodicosibepes.org.br/recadm/oairecadm.editor@ibepes.org.br1677-73871677-7387opendoar:2018-06-05T04:22:19Revista Eletrônica de Ciência Administrativa - Faculdade Cenecista de Campo Largo (FACECLA)false
dc.title.none.fl_str_mv STRATEGIC AND RELATIONAL ASPECTS OF JOINT-VENTURE ALLIANCES: THE CASE OF TWO MANUFACTURERS OF THE AUTOMOTIVE INDUSTRY
Aspectos estratégicos e relacionais das alianças do tipo joint-venture: o caso de dois fabricantes da indústria automobilística
title STRATEGIC AND RELATIONAL ASPECTS OF JOINT-VENTURE ALLIANCES: THE CASE OF TWO MANUFACTURERS OF THE AUTOMOTIVE INDUSTRY
spellingShingle STRATEGIC AND RELATIONAL ASPECTS OF JOINT-VENTURE ALLIANCES: THE CASE OF TWO MANUFACTURERS OF THE AUTOMOTIVE INDUSTRY
STRATEGIC AND RELATIONAL ASPECTS OF JOINT-VENTURE ALLIANCES: THE CASE OF TWO MANUFACTURERS OF THE AUTOMOTIVE INDUSTRY
D’Agostini, Marina
Strategic alliance; Joint-venture; Automobileindustry
Aliança estratégica; Joint-venture; Indústriaautomobilística
D’Agostini, Marina
Strategic alliance; Joint-venture; Automobileindustry
Aliança estratégica; Joint-venture; Indústriaautomobilística
title_short STRATEGIC AND RELATIONAL ASPECTS OF JOINT-VENTURE ALLIANCES: THE CASE OF TWO MANUFACTURERS OF THE AUTOMOTIVE INDUSTRY
title_full STRATEGIC AND RELATIONAL ASPECTS OF JOINT-VENTURE ALLIANCES: THE CASE OF TWO MANUFACTURERS OF THE AUTOMOTIVE INDUSTRY
title_fullStr STRATEGIC AND RELATIONAL ASPECTS OF JOINT-VENTURE ALLIANCES: THE CASE OF TWO MANUFACTURERS OF THE AUTOMOTIVE INDUSTRY
STRATEGIC AND RELATIONAL ASPECTS OF JOINT-VENTURE ALLIANCES: THE CASE OF TWO MANUFACTURERS OF THE AUTOMOTIVE INDUSTRY
title_full_unstemmed STRATEGIC AND RELATIONAL ASPECTS OF JOINT-VENTURE ALLIANCES: THE CASE OF TWO MANUFACTURERS OF THE AUTOMOTIVE INDUSTRY
STRATEGIC AND RELATIONAL ASPECTS OF JOINT-VENTURE ALLIANCES: THE CASE OF TWO MANUFACTURERS OF THE AUTOMOTIVE INDUSTRY
title_sort STRATEGIC AND RELATIONAL ASPECTS OF JOINT-VENTURE ALLIANCES: THE CASE OF TWO MANUFACTURERS OF THE AUTOMOTIVE INDUSTRY
author D’Agostini, Marina
author_facet D’Agostini, Marina
D’Agostini, Marina
Guerra, Rodrigo Marques de Almeida
Sartor, Rosa Maria
Tondolo, Vilmar Antonio Gonçalves
Guerra, Rodrigo Marques de Almeida
Sartor, Rosa Maria
Tondolo, Vilmar Antonio Gonçalves
author_role author
author2 Guerra, Rodrigo Marques de Almeida
Sartor, Rosa Maria
Tondolo, Vilmar Antonio Gonçalves
author2_role author
author
author
dc.contributor.none.fl_str_mv

dc.contributor.author.fl_str_mv D’Agostini, Marina
Guerra, Rodrigo Marques de Almeida
Sartor, Rosa Maria
Tondolo, Vilmar Antonio Gonçalves
dc.subject.por.fl_str_mv Strategic alliance; Joint-venture; Automobileindustry
Aliança estratégica; Joint-venture; Indústriaautomobilística
topic Strategic alliance; Joint-venture; Automobileindustry
Aliança estratégica; Joint-venture; Indústriaautomobilística
description This article aims to analyze the formation of joint ventures formed by two manufacturers from automobile industry, understanding strategic and relational aspects of these alliances. This research is characterized by a qualitative and exploratory multiple case study, where it was possible to conduct a comparison of two subsidiary and their joint ventures located in the United States (USA), Germany, Mexico, and Egypt. The data collection was done through participant observation and semi-structured interviews. The data were analyzed using content analysis technique. Among results, it was identified as essential for the successful implementation of this type of alliance, to conduct a detailed feasibility study which must precede the formation of the joint venture, followed by an alignment between the interests of the partners. Adaptations to the cultural aspects seem as a strong point for survival of joint ventures. Information obtained in this study converges with the theory studied and lead to new research opportunities regarding to the theme.
publishDate 2014
dc.date.none.fl_str_mv 2014-08-31
dc.type.none.fl_str_mv
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://www.periodicosibepes.org.br/index.php/recadm/article/view/1718
10.21529/RECADM.2014012
url http://www.periodicosibepes.org.br/index.php/recadm/article/view/1718
identifier_str_mv 10.21529/RECADM.2014012
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv http://www.periodicosibepes.org.br/index.php/recadm/article/view/1718/775
http://www.periodicosibepes.org.br/index.php/recadm/article/view/1718/1005
http://www.periodicosibepes.org.br/index.php/recadm/article/downloadSuppFile/1718/332
http://www.periodicosibepes.org.br/index.php/recadm/article/downloadSuppFile/1718/377
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Instituto Brasileiro de Estudos e Pesquisas Sociais - IBEPES
publisher.none.fl_str_mv Instituto Brasileiro de Estudos e Pesquisas Sociais - IBEPES
dc.source.none.fl_str_mv Revista Eletrônica de Ciência Administrativa; v. 13, n. 2 (2014): Maio-Agosto; 267-285
Revista Eletrônica de Ciência Administrativa; v. 13, n. 2 (2014): Maio-Agosto; 267-285
Revista Eletrônica de Ciência Administrativa; v. 13, n. 2 (2014): Maio-Agosto; 267-285
1677-7387
reponame:Revista Eletrônica de Ciência Administrativa
instname:Faculdade Cenecista de Campo Largo (FACECLA)
instacron:FACECLA
instname_str Faculdade Cenecista de Campo Largo (FACECLA)
instacron_str FACECLA
institution FACECLA
reponame_str Revista Eletrônica de Ciência Administrativa
collection Revista Eletrônica de Ciência Administrativa
repository.name.fl_str_mv Revista Eletrônica de Ciência Administrativa - Faculdade Cenecista de Campo Largo (FACECLA)
repository.mail.fl_str_mv recadm.editor@ibepes.org.br
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dc.identifier.doi.none.fl_str_mv 10.21529/RECADM.2014012

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