Resistance to the transgenic food market by Greenpeace and Brazilian Institute for Consumer Protection

• Autor(a) principal: Silva, Rosana Oliveira
• Data de Publicação: 2022
• Outros Autores: Barros, Denise Franca
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Eletrônica de Ciência Administrativa
• Texto Completo: http://www.periodicosibepes.org.br/index.php/recadm/article/view/3543
• topic: Management; resistance; social movements; transgenic food; Administração; alimentos transgênicos; movimentos sociais; resistência

While some powerful market players believe that transgenic foods are safe and necessary, there are social movements of resistance because they see risks to human health and the environment. Resistance can be understood as the way that individuals and groups practice an appropriation strategy in response to the structures of domination. Thus, the objective of this manuscript is to identify and discuss the actions of resistance to the transgenic food market carried out by Greenpeace and the Brazilian Institute for Consumer Protection. This research is characterized as qualitative and the corpus was composed of articles from Folha de S. Paulo, O Estado de S. Paulo and the websites of the two organizations, from 1998 to 2020. The data were analyzed using the analysis technique thematic. The results showed many actions over the years and that they were aimed at government and political agents, companies, the judiciary and individual consumers. We can say that the intentions of the actions were to prevent the market from existing. However, it was the articulation of organizations with different actors that made it possible for many of the actions to be successful. This research contributes to new resistance studies that take into account that the market is an arena with several agents, and that, in this context, the potential of social movements must be observed.