A Responsabilidade Social no Brasil: O Caso da Cooperativa Cocamar

• Autor(a) principal: Serra, Fernando
• Data de Publicação: 2009
• Outros Autores: Ferreira, Manuel Portugal, Teixeira, Wagner
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Eletrônica de Ciência Administrativa
• Texto Completo: http://www.periodicosibepes.org.br/index.php/recadm/article/view/21
• topic: Corporate social responsibility; Environmental responsibility; Corporate strategy; Cooperatives; Responsabilidade social; Responsabilidade ambiental; Estratégia empresarial; Cooperativas

In this work we check how social and environmental responsibility are inserted in Cooperativa Agroindustrial de Maringá - COCAMAR, Paraná. The case study is supported in primary and secondary data. It is also supported by interviews with COCAMAR employees directly involved in social and environmental programs. We show the organizational changes and cultural values of the Cooperative that supports the range of social projects developed with the internal and external community. We conclude with an analysis of how corporate social responsibility is inserted at company’s strategy, implications for practice and theory, as well as suggestions for future investigations. Social responsibility is part of the strategic actions of COCAMAR what agrees with the modern vision of cooperatives. Even during hard times and despite of strong competition the company kept its social responsibility initiatives. The company does not have any social responsibility related certification. Also do not take advantage of marketing actions for image potential.