Entrepreneurial Process: A Study in the Interior Decorating Industry

• Autor(a) principal: Oliveira, Kelly Cristina Fernandes de
• Data de Publicação: 2020
• Outros Autores: Borges, Alex Fernando
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: REMIPE
• Texto Completo: https://remipe.fatecosasco.edu.br/index.php/remipe/article/view/198
• topic: Empreendedorismo; Empreendedor; Processo Empreendedor; Inovação; Design de Interiores; Emprendedorismo; Emprendedor; Processo Empreendedor; Inovación; Design de Interiores; Entrepreneurship; Entrepreneur; Entrepreneurial Process; Innovation; Interior Decorating Design

The purpose of this paper is to understand the business creation process in the interior decorating industry. In order to do so, we developed a qualitative multicase study in three small businesses located in Ituiutaba, Minas Gerais State. Specifically, we aimed to historically review the studied cases and to identify the construction of their entrepreneurial processes, assuming the concepts proposed by Shane and Venkataraman (2000). These authors consider the entrepreneurial process as the set of actions that contemplates the business idea, the identification and exploration of business opportunities, which converges to new business creation. The results show that, in the studied cases, some particular motivations influence the entrepreneurial processes, including different trajectories of opportunities? identification and exploration, which in turn influence the creation of organizations in the interior decorating industry. We conclude that exogenous opportunities such as market opening and customers demand, and endogenous opportunities such as new products and services, innovations, motivated by individual, familiar, and professional matters.