Português The influence of social networks on the food market: : Case study of a pizzeria located in the Metropolitan Region of São Paulo

• Autor(a) principal: Viana, Larissa de Lima
• Data de Publicação: 2022
• Outros Autores: Silva, Suzete Augusta da, Moreira, Vanessa, Rosa, Gleice De Divitiis, Silva Junior, Francisco Felinto da
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: REMIPE
• Texto Completo: https://remipe.fatecosasco.edu.br/index.php/remipe/article/view/371
• topic: gestão estratégica; redes sociais; mídias sociais; strategic management; social networks; digital media; Português; Inglês

The importance of a marketing plan for the strategic management of a business has been a relevant topic recently. We can have good results in social media by having a good strategy on how to achieve them. Based on a literature review of what has already been produced on the theme, this article has as a central objective to conduct a case study in a pizzeria located in the municipality of Carapicuíba and analyze the impacts that social networks (Instagram and Facebook) have generated in attracting and retaining customers for the trade. A company page was originally created on Instagram and Facebook. Through these pages, it was possible to evaluate the performance of the page and analyze the customer profile. Thus, we were able to verify the importance of implementing social networks and digital marketing, proposing a better reach and greater visibility for the pizzeria.