Brazilian Multinationals´ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global Mindedness
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Data de Publicação: | 2015 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | BBR. Brazilian Business Review (English edition. Online) |
Texto Completo: | http://www.bbronline.com.br/index.php/bbr/article/view/90 |
Resumo: | This study investigates the simultaneous influences of culture and global mindedness on the foreign subsidiaries of Brazilian multinationals (BrMNs). Because the ability to develop competences abroad is critical for emerging multinationals competitiveness, we proposed hypotheses and tested a model for how the competences of subsidiaries may be affected by the dimensions of global mindedness and culture. To do so, we conducted a multilevel survey involving the headquarters and subsidiaries of major BrMNs. The results suggest that global mindedness, which encompasses global orientation, global knowledge, and global skills, is positively related to the development of subsidiaries´ competences. By contrast, cultural factors, including power distance and uncertainty avoidance, are negatively related to competences development. Therefore, these dimensions may exert simultaneous and opposing stimuli and unaligned forces that affect the development of competences abroad, generating a “tug of war” effect. |
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Brazilian Multinationals´ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global MindednessCompetências das Multinacionais Brasileiras: Impactos de um "Cabo de Guerra" entre Legados Culturais e Mentalidade GlobalGlobal mindsetculturesubsidiariesemerging multinationalsorganizational competencesMentalidade globalCulturaSubsidiáriasMultinacionais emergentesCompetências organizacionaisThis study investigates the simultaneous influences of culture and global mindedness on the foreign subsidiaries of Brazilian multinationals (BrMNs). Because the ability to develop competences abroad is critical for emerging multinationals competitiveness, we proposed hypotheses and tested a model for how the competences of subsidiaries may be affected by the dimensions of global mindedness and culture. To do so, we conducted a multilevel survey involving the headquarters and subsidiaries of major BrMNs. The results suggest that global mindedness, which encompasses global orientation, global knowledge, and global skills, is positively related to the development of subsidiaries´ competences. By contrast, cultural factors, including power distance and uncertainty avoidance, are negatively related to competences development. Therefore, these dimensions may exert simultaneous and opposing stimuli and unaligned forces that affect the development of competences abroad, generating a “tug of war” effect.Este estudo investiga a influência simultânea da cultura e da mentalidade global em subsidiárias estrangeiras de multinacionais brasileiras (MNBrs). Uma vez que a capacidade de desenvolver competências no exterior é crítica para competitividade de multinacionais emergentes, foi testado um modelo para o efeito simultâneo de mentalidade global e cultura sobre as competências das subsidiárias. Para isso, foi conduzido um estudo multinível que envolveu matrizes e subsidiárias de MNBrs. Os resultados sugerem que a mentalidade global - que inclui orientação global, conhecimento global e habilidades globais – está positivamente relacionado ao desenvolvimento de competências nas subsidiárias. Por outro lado, fatores culturais - incluindo distância do poder e controle de incertezas – estão negativamente relacionados ao desenvolvimento de competências. Assim, estas dimensões promovem forças opostas sobre o desenvolvimento de competências no exterior, gerando um efeito “cabo de guerra”.FUCAPE Business Shool2015-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed ArticleArtigo revisado pelos paresapplication/pdfapplication/pdfhttp://www.bbronline.com.br/index.php/bbr/article/view/9010.15728/bbr.2015.12.1.3Brazilian Business Review; Vol. 12 No. 1 (2015): January to February 2015; 55-79Brazilian Business Review; v. 12 n. 1 (2015): Janeiro a Fevereiro de 2015; 55-791808-23861807-734Xreponame:BBR. Brazilian Business Review (English edition. Online)instname:Fucape Business School (FBS)instacron:FBSengporhttp://www.bbronline.com.br/index.php/bbr/article/view/90/128http://www.bbronline.com.br/index.php/bbr/article/view/90/129Reis, Germano GlufkeFleury, Maria Tereza LemeFleury, Afonso Carlos CorrêaZambaldi, Felipeinfo:eu-repo/semantics/openAccess2018-10-31T19:08:13Zoai:ojs.pkp.sfu.ca:article/90Revistahttps://www.bbronline.com.br/index.php/bbr/indexONGhttp://www.bbronline.com.br/index.php/bbr/oai|| bbronline@bbronline.com.br1808-23861808-2386opendoar:2018-10-31T19:08:13BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)false |
dc.title.none.fl_str_mv |
Brazilian Multinationals´ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global Mindedness Competências das Multinacionais Brasileiras: Impactos de um "Cabo de Guerra" entre Legados Culturais e Mentalidade Global |
title |
Brazilian Multinationals´ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global Mindedness |
spellingShingle |
Brazilian Multinationals´ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global Mindedness Reis, Germano Glufke Global mindset culture subsidiaries emerging multinationals organizational competences Mentalidade global Cultura Subsidiárias Multinacionais emergentes Competências organizacionais |
title_short |
Brazilian Multinationals´ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global Mindedness |
title_full |
Brazilian Multinationals´ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global Mindedness |
title_fullStr |
Brazilian Multinationals´ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global Mindedness |
title_full_unstemmed |
Brazilian Multinationals´ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global Mindedness |
title_sort |
Brazilian Multinationals´ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global Mindedness |
author |
Reis, Germano Glufke |
author_facet |
Reis, Germano Glufke Fleury, Maria Tereza Leme Fleury, Afonso Carlos Corrêa Zambaldi, Felipe |
author_role |
author |
author2 |
Fleury, Maria Tereza Leme Fleury, Afonso Carlos Corrêa Zambaldi, Felipe |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Reis, Germano Glufke Fleury, Maria Tereza Leme Fleury, Afonso Carlos Corrêa Zambaldi, Felipe |
dc.subject.por.fl_str_mv |
Global mindset culture subsidiaries emerging multinationals organizational competences Mentalidade global Cultura Subsidiárias Multinacionais emergentes Competências organizacionais |
topic |
Global mindset culture subsidiaries emerging multinationals organizational competences Mentalidade global Cultura Subsidiárias Multinacionais emergentes Competências organizacionais |
description |
This study investigates the simultaneous influences of culture and global mindedness on the foreign subsidiaries of Brazilian multinationals (BrMNs). Because the ability to develop competences abroad is critical for emerging multinationals competitiveness, we proposed hypotheses and tested a model for how the competences of subsidiaries may be affected by the dimensions of global mindedness and culture. To do so, we conducted a multilevel survey involving the headquarters and subsidiaries of major BrMNs. The results suggest that global mindedness, which encompasses global orientation, global knowledge, and global skills, is positively related to the development of subsidiaries´ competences. By contrast, cultural factors, including power distance and uncertainty avoidance, are negatively related to competences development. Therefore, these dimensions may exert simultaneous and opposing stimuli and unaligned forces that affect the development of competences abroad, generating a “tug of war” effect. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-01-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article Artigo revisado pelos pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://www.bbronline.com.br/index.php/bbr/article/view/90 10.15728/bbr.2015.12.1.3 |
url |
http://www.bbronline.com.br/index.php/bbr/article/view/90 |
identifier_str_mv |
10.15728/bbr.2015.12.1.3 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
http://www.bbronline.com.br/index.php/bbr/article/view/90/128 http://www.bbronline.com.br/index.php/bbr/article/view/90/129 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
FUCAPE Business Shool |
publisher.none.fl_str_mv |
FUCAPE Business Shool |
dc.source.none.fl_str_mv |
Brazilian Business Review; Vol. 12 No. 1 (2015): January to February 2015; 55-79 Brazilian Business Review; v. 12 n. 1 (2015): Janeiro a Fevereiro de 2015; 55-79 1808-2386 1807-734X reponame:BBR. Brazilian Business Review (English edition. Online) instname:Fucape Business School (FBS) instacron:FBS |
instname_str |
Fucape Business School (FBS) |
instacron_str |
FBS |
institution |
FBS |
reponame_str |
BBR. Brazilian Business Review (English edition. Online) |
collection |
BBR. Brazilian Business Review (English edition. Online) |
repository.name.fl_str_mv |
BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS) |
repository.mail.fl_str_mv |
|| bbronline@bbronline.com.br |
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