Brazilian Multinationals´ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global Mindedness

Detalhes bibliográficos
Autor(a) principal: Reis, Germano Glufke
Data de Publicação: 2015
Outros Autores: Fleury, Maria Tereza Leme, Fleury, Afonso Carlos Corrêa, Zambaldi, Felipe
Tipo de documento: Artigo
Idioma: eng
por
Título da fonte: BBR. Brazilian Business Review (English edition. Online)
Texto Completo: http://www.bbronline.com.br/index.php/bbr/article/view/90
Resumo: This study investigates the simultaneous influences of culture and global mindedness on the foreign subsidiaries of Brazilian multinationals (BrMNs). Because the ability to develop competences abroad is critical for emerging multinationals competitiveness, we proposed hypotheses and tested a model for how the competences of subsidiaries may be affected by the dimensions of global mindedness and culture. To do so, we conducted a multilevel survey involving the headquarters and subsidiaries of major BrMNs. The results suggest that global mindedness, which encompasses global orientation, global knowledge, and global skills, is positively related to the development of subsidiaries´ competences. By contrast, cultural factors, including power distance and uncertainty avoidance, are negatively related to competences development. Therefore, these dimensions may exert simultaneous and opposing stimuli and unaligned forces that affect the development of competences abroad, generating a “tug of war” effect.
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spelling Brazilian Multinationals´ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global MindednessCompetências das Multinacionais Brasileiras: Impactos de um "Cabo de Guerra" entre Legados Culturais e Mentalidade GlobalGlobal mindsetculturesubsidiariesemerging multinationalsorganizational competencesMentalidade globalCulturaSubsidiáriasMultinacionais emergentesCompetências organizacionaisThis study investigates the simultaneous influences of culture and global mindedness on the foreign subsidiaries of Brazilian multinationals (BrMNs). Because the ability to develop competences abroad is critical for emerging multinationals competitiveness, we proposed hypotheses and tested a model for how the competences of subsidiaries may be affected by the dimensions of global mindedness and culture. To do so, we conducted a multilevel survey involving the headquarters and subsidiaries of major BrMNs. The results suggest that global mindedness, which encompasses global orientation, global knowledge, and global skills, is positively related to the development of subsidiaries´ competences. By contrast, cultural factors, including power distance and uncertainty avoidance, are negatively related to competences development. Therefore, these dimensions may exert simultaneous and opposing stimuli and unaligned forces that affect the development of competences abroad, generating a “tug of war” effect.Este estudo investiga a influência simultânea da cultura e da mentalidade global em subsidiárias estrangeiras de multinacionais brasileiras (MNBrs). Uma vez que a capacidade de desenvolver competências no exterior é crítica para competitividade de multinacionais emergentes, foi testado um modelo para o efeito simultâneo de mentalidade global e cultura sobre as competências das subsidiárias. Para isso, foi conduzido um estudo multinível que envolveu matrizes e subsidiárias de MNBrs. Os resultados sugerem que a mentalidade global - que inclui orientação global, conhecimento global e habilidades globais – está positivamente relacionado ao desenvolvimento de competências nas subsidiárias. Por outro lado, fatores culturais - incluindo distância do poder e controle de incertezas – estão negativamente relacionados ao desenvolvimento de competências. Assim, estas dimensões promovem forças opostas sobre o desenvolvimento de competências no exterior, gerando um efeito “cabo de guerra”.FUCAPE Business Shool2015-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed ArticleArtigo revisado pelos paresapplication/pdfapplication/pdfhttp://www.bbronline.com.br/index.php/bbr/article/view/9010.15728/bbr.2015.12.1.3Brazilian Business Review; Vol. 12 No. 1 (2015): January to February 2015; 55-79Brazilian Business Review; v. 12 n. 1 (2015): Janeiro a Fevereiro de 2015; 55-791808-23861807-734Xreponame:BBR. Brazilian Business Review (English edition. Online)instname:Fucape Business School (FBS)instacron:FBSengporhttp://www.bbronline.com.br/index.php/bbr/article/view/90/128http://www.bbronline.com.br/index.php/bbr/article/view/90/129Reis, Germano GlufkeFleury, Maria Tereza LemeFleury, Afonso Carlos CorrêaZambaldi, Felipeinfo:eu-repo/semantics/openAccess2018-10-31T19:08:13Zoai:ojs.pkp.sfu.ca:article/90Revistahttps://www.bbronline.com.br/index.php/bbr/indexONGhttp://www.bbronline.com.br/index.php/bbr/oai|| bbronline@bbronline.com.br1808-23861808-2386opendoar:2018-10-31T19:08:13BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)false
dc.title.none.fl_str_mv Brazilian Multinationals´ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global Mindedness
Competências das Multinacionais Brasileiras: Impactos de um "Cabo de Guerra" entre Legados Culturais e Mentalidade Global
title Brazilian Multinationals´ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global Mindedness
spellingShingle Brazilian Multinationals´ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global Mindedness
Reis, Germano Glufke
Global mindset
culture
subsidiaries
emerging multinationals
organizational competences
Mentalidade global
Cultura
Subsidiárias
Multinacionais emergentes
Competências organizacionais
title_short Brazilian Multinationals´ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global Mindedness
title_full Brazilian Multinationals´ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global Mindedness
title_fullStr Brazilian Multinationals´ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global Mindedness
title_full_unstemmed Brazilian Multinationals´ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global Mindedness
title_sort Brazilian Multinationals´ Competences: Impacts of a “Tug of War” Between Cultural Legacies and Global Mindedness
author Reis, Germano Glufke
author_facet Reis, Germano Glufke
Fleury, Maria Tereza Leme
Fleury, Afonso Carlos Corrêa
Zambaldi, Felipe
author_role author
author2 Fleury, Maria Tereza Leme
Fleury, Afonso Carlos Corrêa
Zambaldi, Felipe
author2_role author
author
author
dc.contributor.author.fl_str_mv Reis, Germano Glufke
Fleury, Maria Tereza Leme
Fleury, Afonso Carlos Corrêa
Zambaldi, Felipe
dc.subject.por.fl_str_mv Global mindset
culture
subsidiaries
emerging multinationals
organizational competences
Mentalidade global
Cultura
Subsidiárias
Multinacionais emergentes
Competências organizacionais
topic Global mindset
culture
subsidiaries
emerging multinationals
organizational competences
Mentalidade global
Cultura
Subsidiárias
Multinacionais emergentes
Competências organizacionais
description This study investigates the simultaneous influences of culture and global mindedness on the foreign subsidiaries of Brazilian multinationals (BrMNs). Because the ability to develop competences abroad is critical for emerging multinationals competitiveness, we proposed hypotheses and tested a model for how the competences of subsidiaries may be affected by the dimensions of global mindedness and culture. To do so, we conducted a multilevel survey involving the headquarters and subsidiaries of major BrMNs. The results suggest that global mindedness, which encompasses global orientation, global knowledge, and global skills, is positively related to the development of subsidiaries´ competences. By contrast, cultural factors, including power distance and uncertainty avoidance, are negatively related to competences development. Therefore, these dimensions may exert simultaneous and opposing stimuli and unaligned forces that affect the development of competences abroad, generating a “tug of war” effect.
publishDate 2015
dc.date.none.fl_str_mv 2015-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Artigo revisado pelos pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://www.bbronline.com.br/index.php/bbr/article/view/90
10.15728/bbr.2015.12.1.3
url http://www.bbronline.com.br/index.php/bbr/article/view/90
identifier_str_mv 10.15728/bbr.2015.12.1.3
dc.language.iso.fl_str_mv eng
por
language eng
por
dc.relation.none.fl_str_mv http://www.bbronline.com.br/index.php/bbr/article/view/90/128
http://www.bbronline.com.br/index.php/bbr/article/view/90/129
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv FUCAPE Business Shool
publisher.none.fl_str_mv FUCAPE Business Shool
dc.source.none.fl_str_mv Brazilian Business Review; Vol. 12 No. 1 (2015): January to February 2015; 55-79
Brazilian Business Review; v. 12 n. 1 (2015): Janeiro a Fevereiro de 2015; 55-79
1808-2386
1807-734X
reponame:BBR. Brazilian Business Review (English edition. Online)
instname:Fucape Business School (FBS)
instacron:FBS
instname_str Fucape Business School (FBS)
instacron_str FBS
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reponame_str BBR. Brazilian Business Review (English edition. Online)
collection BBR. Brazilian Business Review (English edition. Online)
repository.name.fl_str_mv BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)
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