The Use of Social Network Sites in the Workplace: a Case Study in Brazilian Companies
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Data de Publicação: | 2014 |
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Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | BBR. Brazilian Business Review (English edition. Online) |
Texto Completo: | http://www.bbronline.com.br/index.php/bbr/article/view/347 |
Resumo: | People are increasingly using Social Network Sites (SNS) through corporate platforms or open websites such as Twitter, LinkedIn and Facebook. As a recent phenomenon, the potential benefits and risks of such tools are still not properly addressed in organizations. The purpose of this paper is to analyze how Brazilian companies are using this tool to achieve their corporate strategic objectives. We conducted a qualitative case study and proposed a framework that classified the companies into three groups according to their position about SNS use in the workplace. The knowledge creation group benefits the social and intellectual capital generated by online discussion, while the corporate branding group seeks to strengthen the corporate image with customers. The administrative control group is more concerned about productivity, procrastination and data confidentiality. We also highlight the reasons for employees to use SNS during working time, the benefits and risks caused by formation of social capital and concerns about privacy. |
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The Use of Social Network Sites in the Workplace: a Case Study in Brazilian CompaniesA Utilização de Sites de Rede Social no Trabalho: um Estudo de Caso em Empresas BrasileirasSocial network siteWorkplaceSocial capitalPrivacySite de rede socialLocal de trabalhoCapital socialPrivacidadePeople are increasingly using Social Network Sites (SNS) through corporate platforms or open websites such as Twitter, LinkedIn and Facebook. As a recent phenomenon, the potential benefits and risks of such tools are still not properly addressed in organizations. The purpose of this paper is to analyze how Brazilian companies are using this tool to achieve their corporate strategic objectives. We conducted a qualitative case study and proposed a framework that classified the companies into three groups according to their position about SNS use in the workplace. The knowledge creation group benefits the social and intellectual capital generated by online discussion, while the corporate branding group seeks to strengthen the corporate image with customers. The administrative control group is more concerned about productivity, procrastination and data confidentiality. We also highlight the reasons for employees to use SNS during working time, the benefits and risks caused by formation of social capital and concerns about privacy.As pessoas estão cada vez mais utilizando sites de rede social (SRS) por meio de plataformas corporativas ou websites abertos tais como Twitter, LinkedIn e Facebook. Como um fenômeno recente, os benefícios e riscos potenciais de tais ferramentas ainda não foram devidamente discutidos nas organizações. O objetivo deste artigo é analisar como as empresas brasileiras estão utilizando essa ferramenta para alcançar seus objetivos estratégicos. Nós realizamos um estudo de caso qualitativo e propusemos um modelo que classificou as empresas em três grupos de acordo com seus posicionamentos em relação ao uso de SRS no trabalho. O grupo de criação de conhecimento privilegia o capital social e intelectual gerado por discussão on-line, enquanto o grupo de marca corporativa procura fortalecer a imagem da empresa perante os consumidores. O grupo de controle administrativo está mais preocupado com a produtividade, procrastinação e confidencialidade dos dados. Nós também destacamos as razões pelas quais os funcionários usam SRS durante o horário de trabalho, os benefícios e os riscos causados pela formação do capital social e preocupações relativas à privacidade. FUCAPE Business Shool2014-03-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed ArticleArtigo revisado pelos paresapplication/pdfapplication/pdfhttp://www.bbronline.com.br/index.php/bbr/article/view/34710.15728/bbr.2014.11.2.4Brazilian Business Review; Vol. 11 No. 2 (2014): March to April 2014; 87-114Brazilian Business Review; v. 11 n. 2 (2014): Março a Abril de 2014; 87-1141808-23861807-734Xreponame:BBR. Brazilian Business Review (English edition. Online)instname:Fucape Business School (FBS)instacron:FBSengporhttp://www.bbronline.com.br/index.php/bbr/article/view/347/525http://www.bbronline.com.br/index.php/bbr/article/view/347/526Yokoyama, Marcos HideyukiSekiguchi, Tomokiinfo:eu-repo/semantics/openAccess2018-11-06T19:50:59Zoai:ojs.pkp.sfu.ca:article/347Revistahttps://www.bbronline.com.br/index.php/bbr/indexONGhttp://www.bbronline.com.br/index.php/bbr/oai|| bbronline@bbronline.com.br1808-23861808-2386opendoar:2018-11-06T19:50:59BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)false |
dc.title.none.fl_str_mv |
The Use of Social Network Sites in the Workplace: a Case Study in Brazilian Companies A Utilização de Sites de Rede Social no Trabalho: um Estudo de Caso em Empresas Brasileiras |
title |
The Use of Social Network Sites in the Workplace: a Case Study in Brazilian Companies |
spellingShingle |
The Use of Social Network Sites in the Workplace: a Case Study in Brazilian Companies Yokoyama, Marcos Hideyuki Social network site Workplace Social capital Privacy Site de rede social Local de trabalho Capital social Privacidade |
title_short |
The Use of Social Network Sites in the Workplace: a Case Study in Brazilian Companies |
title_full |
The Use of Social Network Sites in the Workplace: a Case Study in Brazilian Companies |
title_fullStr |
The Use of Social Network Sites in the Workplace: a Case Study in Brazilian Companies |
title_full_unstemmed |
The Use of Social Network Sites in the Workplace: a Case Study in Brazilian Companies |
title_sort |
The Use of Social Network Sites in the Workplace: a Case Study in Brazilian Companies |
author |
Yokoyama, Marcos Hideyuki |
author_facet |
Yokoyama, Marcos Hideyuki Sekiguchi, Tomoki |
author_role |
author |
author2 |
Sekiguchi, Tomoki |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Yokoyama, Marcos Hideyuki Sekiguchi, Tomoki |
dc.subject.por.fl_str_mv |
Social network site Workplace Social capital Privacy Site de rede social Local de trabalho Capital social Privacidade |
topic |
Social network site Workplace Social capital Privacy Site de rede social Local de trabalho Capital social Privacidade |
description |
People are increasingly using Social Network Sites (SNS) through corporate platforms or open websites such as Twitter, LinkedIn and Facebook. As a recent phenomenon, the potential benefits and risks of such tools are still not properly addressed in organizations. The purpose of this paper is to analyze how Brazilian companies are using this tool to achieve their corporate strategic objectives. We conducted a qualitative case study and proposed a framework that classified the companies into three groups according to their position about SNS use in the workplace. The knowledge creation group benefits the social and intellectual capital generated by online discussion, while the corporate branding group seeks to strengthen the corporate image with customers. The administrative control group is more concerned about productivity, procrastination and data confidentiality. We also highlight the reasons for employees to use SNS during working time, the benefits and risks caused by formation of social capital and concerns about privacy. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-03-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article Artigo revisado pelos pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://www.bbronline.com.br/index.php/bbr/article/view/347 10.15728/bbr.2014.11.2.4 |
url |
http://www.bbronline.com.br/index.php/bbr/article/view/347 |
identifier_str_mv |
10.15728/bbr.2014.11.2.4 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
http://www.bbronline.com.br/index.php/bbr/article/view/347/525 http://www.bbronline.com.br/index.php/bbr/article/view/347/526 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
FUCAPE Business Shool |
publisher.none.fl_str_mv |
FUCAPE Business Shool |
dc.source.none.fl_str_mv |
Brazilian Business Review; Vol. 11 No. 2 (2014): March to April 2014; 87-114 Brazilian Business Review; v. 11 n. 2 (2014): Março a Abril de 2014; 87-114 1808-2386 1807-734X reponame:BBR. Brazilian Business Review (English edition. Online) instname:Fucape Business School (FBS) instacron:FBS |
instname_str |
Fucape Business School (FBS) |
instacron_str |
FBS |
institution |
FBS |
reponame_str |
BBR. Brazilian Business Review (English edition. Online) |
collection |
BBR. Brazilian Business Review (English edition. Online) |
repository.name.fl_str_mv |
BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS) |
repository.mail.fl_str_mv |
|| bbronline@bbronline.com.br |
_version_ |
1754732238471168000 |