Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment

Detalhes bibliográficos
Autor(a) principal: Rossi, George Bedinelli
Data de Publicação: 2016
Outros Autores: Silva, Dirceu da
Tipo de documento: Artigo
Idioma: eng
por
Título da fonte: BBR. Brazilian Business Review (English edition. Online)
Texto Completo: http://www.bbronline.com.br/index.php/bbr/article/view/100
Resumo: This research aims to integrate the theories of Explicit Memory and Interactivity, contributing to the theoretical development of both. We investigated whether the interactivity precedes the explicit consumer memory. Data collection was carried on by sending online questionnaire to 876 undergraduate male students, with a return of 453 valid questionnaires. Data were analyzed using Structural Equation Modeling of the constructs Explicit Memory and Interactivity. The analyzes indicate that interactivity increases explicit consumer memory, filling a theoretical gap of this concept about its effects. Moreover, it is a concept related to the future, not only to the past and to present, as shown by the classical definitions. As for explicit memory, its formation results from the individual's interactions with the environment, which was not explained by classical theories. The results indicated that interactivity and explicit memory are almost independent of each other, having low correlation or almost nil.
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spelling Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet EnvironmentFormação da Interatividade e da Memória Explícita do Consumidor Universitário Masculino no Ambiente da InternetInteractivityExplicit memoryInternetUndergraduate studentsInteratividadeMemória explícitaInternetEstudantes universitáriosThis research aims to integrate the theories of Explicit Memory and Interactivity, contributing to the theoretical development of both. We investigated whether the interactivity precedes the explicit consumer memory. Data collection was carried on by sending online questionnaire to 876 undergraduate male students, with a return of 453 valid questionnaires. Data were analyzed using Structural Equation Modeling of the constructs Explicit Memory and Interactivity. The analyzes indicate that interactivity increases explicit consumer memory, filling a theoretical gap of this concept about its effects. Moreover, it is a concept related to the future, not only to the past and to present, as shown by the classical definitions. As for explicit memory, its formation results from the individual's interactions with the environment, which was not explained by classical theories. The results indicated that interactivity and explicit memory are almost independent of each other, having low correlation or almost nil.Esta pesquisa visa integrar as Teorias da Memória Explícita e da Interatividade, contribuindo para o desenvolvimento teórico de ambas. Investigou-se se a interatividade antecede a formação da memória explícita do consumidor. A coleta de dados deu-se por envio de questionário on-line para 876 estudantes universitários, do sexo masculino, com um retorno de 453 questionários válidos. Os dados foram analisados por meio de Modelagem de Equações Estruturais dos constructos Memória Explícita e Interatividade. As análises indicam que a interatividade aumenta a memória explícita do consumidor, preenchendo uma lacuna desse conceito quanto aos seus efeitos. Além disso, é um conceito relacionado ao futuro e não somente ao passado e presente, como apresentado pelas definições clássicas. Quanto à memória explícita, sua formação decorre das interações do indivíduo com o ambiente, o que não era explicado pelas teorias clássicas. Os resultados indicaram que interatividade e memória explícita são quase independentes entre si, possuindo correlação baixa ou quase nula.FUCAPE Business Shool2016-09-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed ArticleArtigo revisado pelos paresapplication/pdfapplication/pdfhttp://www.bbronline.com.br/index.php/bbr/article/view/10010.15728/bbr.2016.13.5.1Brazilian Business Review; Vol. 13 No. 5 (2016): September to Octomber 2016; 1-26Brazilian Business Review; v. 13 n. 5 (2016): Setembro a Outubro de 2016; 1-261808-23861807-734Xreponame:BBR. Brazilian Business Review (English edition. Online)instname:Fucape Business School (FBS)instacron:FBSengporhttp://www.bbronline.com.br/index.php/bbr/article/view/100/144http://www.bbronline.com.br/index.php/bbr/article/view/100/145Rossi, George BedinelliSilva, Dirceu dainfo:eu-repo/semantics/openAccess2018-10-31T19:05:03Zoai:ojs.pkp.sfu.ca:article/100Revistahttps://www.bbronline.com.br/index.php/bbr/indexONGhttp://www.bbronline.com.br/index.php/bbr/oai|| bbronline@bbronline.com.br1808-23861808-2386opendoar:2018-10-31T19:05:03BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)false
dc.title.none.fl_str_mv Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment
Formação da Interatividade e da Memória Explícita do Consumidor Universitário Masculino no Ambiente da Internet
title Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment
spellingShingle Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment
Rossi, George Bedinelli
Interactivity
Explicit memory
Internet
Undergraduate students
Interatividade
Memória explícita
Internet
Estudantes universitários
title_short Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment
title_full Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment
title_fullStr Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment
title_full_unstemmed Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment
title_sort Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment
author Rossi, George Bedinelli
author_facet Rossi, George Bedinelli
Silva, Dirceu da
author_role author
author2 Silva, Dirceu da
author2_role author
dc.contributor.author.fl_str_mv Rossi, George Bedinelli
Silva, Dirceu da
dc.subject.por.fl_str_mv Interactivity
Explicit memory
Internet
Undergraduate students
Interatividade
Memória explícita
Internet
Estudantes universitários
topic Interactivity
Explicit memory
Internet
Undergraduate students
Interatividade
Memória explícita
Internet
Estudantes universitários
description This research aims to integrate the theories of Explicit Memory and Interactivity, contributing to the theoretical development of both. We investigated whether the interactivity precedes the explicit consumer memory. Data collection was carried on by sending online questionnaire to 876 undergraduate male students, with a return of 453 valid questionnaires. Data were analyzed using Structural Equation Modeling of the constructs Explicit Memory and Interactivity. The analyzes indicate that interactivity increases explicit consumer memory, filling a theoretical gap of this concept about its effects. Moreover, it is a concept related to the future, not only to the past and to present, as shown by the classical definitions. As for explicit memory, its formation results from the individual's interactions with the environment, which was not explained by classical theories. The results indicated that interactivity and explicit memory are almost independent of each other, having low correlation or almost nil.
publishDate 2016
dc.date.none.fl_str_mv 2016-09-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Artigo revisado pelos pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://www.bbronline.com.br/index.php/bbr/article/view/100
10.15728/bbr.2016.13.5.1
url http://www.bbronline.com.br/index.php/bbr/article/view/100
identifier_str_mv 10.15728/bbr.2016.13.5.1
dc.language.iso.fl_str_mv eng
por
language eng
por
dc.relation.none.fl_str_mv http://www.bbronline.com.br/index.php/bbr/article/view/100/144
http://www.bbronline.com.br/index.php/bbr/article/view/100/145
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv FUCAPE Business Shool
publisher.none.fl_str_mv FUCAPE Business Shool
dc.source.none.fl_str_mv Brazilian Business Review; Vol. 13 No. 5 (2016): September to Octomber 2016; 1-26
Brazilian Business Review; v. 13 n. 5 (2016): Setembro a Outubro de 2016; 1-26
1808-2386
1807-734X
reponame:BBR. Brazilian Business Review (English edition. Online)
instname:Fucape Business School (FBS)
instacron:FBS
instname_str Fucape Business School (FBS)
instacron_str FBS
institution FBS
reponame_str BBR. Brazilian Business Review (English edition. Online)
collection BBR. Brazilian Business Review (English edition. Online)
repository.name.fl_str_mv BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)
repository.mail.fl_str_mv || bbronline@bbronline.com.br
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