Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment
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Data de Publicação: | 2016 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | BBR. Brazilian Business Review (English edition. Online) |
Texto Completo: | http://www.bbronline.com.br/index.php/bbr/article/view/100 |
Resumo: | This research aims to integrate the theories of Explicit Memory and Interactivity, contributing to the theoretical development of both. We investigated whether the interactivity precedes the explicit consumer memory. Data collection was carried on by sending online questionnaire to 876 undergraduate male students, with a return of 453 valid questionnaires. Data were analyzed using Structural Equation Modeling of the constructs Explicit Memory and Interactivity. The analyzes indicate that interactivity increases explicit consumer memory, filling a theoretical gap of this concept about its effects. Moreover, it is a concept related to the future, not only to the past and to present, as shown by the classical definitions. As for explicit memory, its formation results from the individual's interactions with the environment, which was not explained by classical theories. The results indicated that interactivity and explicit memory are almost independent of each other, having low correlation or almost nil. |
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BBR. Brazilian Business Review (English edition. Online) |
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Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet EnvironmentFormação da Interatividade e da Memória Explícita do Consumidor Universitário Masculino no Ambiente da InternetInteractivityExplicit memoryInternetUndergraduate studentsInteratividadeMemória explícitaInternetEstudantes universitáriosThis research aims to integrate the theories of Explicit Memory and Interactivity, contributing to the theoretical development of both. We investigated whether the interactivity precedes the explicit consumer memory. Data collection was carried on by sending online questionnaire to 876 undergraduate male students, with a return of 453 valid questionnaires. Data were analyzed using Structural Equation Modeling of the constructs Explicit Memory and Interactivity. The analyzes indicate that interactivity increases explicit consumer memory, filling a theoretical gap of this concept about its effects. Moreover, it is a concept related to the future, not only to the past and to present, as shown by the classical definitions. As for explicit memory, its formation results from the individual's interactions with the environment, which was not explained by classical theories. The results indicated that interactivity and explicit memory are almost independent of each other, having low correlation or almost nil.Esta pesquisa visa integrar as Teorias da Memória Explícita e da Interatividade, contribuindo para o desenvolvimento teórico de ambas. Investigou-se se a interatividade antecede a formação da memória explícita do consumidor. A coleta de dados deu-se por envio de questionário on-line para 876 estudantes universitários, do sexo masculino, com um retorno de 453 questionários válidos. Os dados foram analisados por meio de Modelagem de Equações Estruturais dos constructos Memória Explícita e Interatividade. As análises indicam que a interatividade aumenta a memória explícita do consumidor, preenchendo uma lacuna desse conceito quanto aos seus efeitos. Além disso, é um conceito relacionado ao futuro e não somente ao passado e presente, como apresentado pelas definições clássicas. Quanto à memória explícita, sua formação decorre das interações do indivíduo com o ambiente, o que não era explicado pelas teorias clássicas. Os resultados indicaram que interatividade e memória explícita são quase independentes entre si, possuindo correlação baixa ou quase nula.FUCAPE Business Shool2016-09-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed ArticleArtigo revisado pelos paresapplication/pdfapplication/pdfhttp://www.bbronline.com.br/index.php/bbr/article/view/10010.15728/bbr.2016.13.5.1Brazilian Business Review; Vol. 13 No. 5 (2016): September to Octomber 2016; 1-26Brazilian Business Review; v. 13 n. 5 (2016): Setembro a Outubro de 2016; 1-261808-23861807-734Xreponame:BBR. Brazilian Business Review (English edition. Online)instname:Fucape Business School (FBS)instacron:FBSengporhttp://www.bbronline.com.br/index.php/bbr/article/view/100/144http://www.bbronline.com.br/index.php/bbr/article/view/100/145Rossi, George BedinelliSilva, Dirceu dainfo:eu-repo/semantics/openAccess2018-10-31T19:05:03Zoai:ojs.pkp.sfu.ca:article/100Revistahttps://www.bbronline.com.br/index.php/bbr/indexONGhttp://www.bbronline.com.br/index.php/bbr/oai|| bbronline@bbronline.com.br1808-23861808-2386opendoar:2018-10-31T19:05:03BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)false |
dc.title.none.fl_str_mv |
Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment Formação da Interatividade e da Memória Explícita do Consumidor Universitário Masculino no Ambiente da Internet |
title |
Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment |
spellingShingle |
Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment Rossi, George Bedinelli Interactivity Explicit memory Internet Undergraduate students Interatividade Memória explícita Internet Estudantes universitários |
title_short |
Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment |
title_full |
Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment |
title_fullStr |
Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment |
title_full_unstemmed |
Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment |
title_sort |
Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment |
author |
Rossi, George Bedinelli |
author_facet |
Rossi, George Bedinelli Silva, Dirceu da |
author_role |
author |
author2 |
Silva, Dirceu da |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Rossi, George Bedinelli Silva, Dirceu da |
dc.subject.por.fl_str_mv |
Interactivity Explicit memory Internet Undergraduate students Interatividade Memória explícita Internet Estudantes universitários |
topic |
Interactivity Explicit memory Internet Undergraduate students Interatividade Memória explícita Internet Estudantes universitários |
description |
This research aims to integrate the theories of Explicit Memory and Interactivity, contributing to the theoretical development of both. We investigated whether the interactivity precedes the explicit consumer memory. Data collection was carried on by sending online questionnaire to 876 undergraduate male students, with a return of 453 valid questionnaires. Data were analyzed using Structural Equation Modeling of the constructs Explicit Memory and Interactivity. The analyzes indicate that interactivity increases explicit consumer memory, filling a theoretical gap of this concept about its effects. Moreover, it is a concept related to the future, not only to the past and to present, as shown by the classical definitions. As for explicit memory, its formation results from the individual's interactions with the environment, which was not explained by classical theories. The results indicated that interactivity and explicit memory are almost independent of each other, having low correlation or almost nil. |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016-09-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article Artigo revisado pelos pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://www.bbronline.com.br/index.php/bbr/article/view/100 10.15728/bbr.2016.13.5.1 |
url |
http://www.bbronline.com.br/index.php/bbr/article/view/100 |
identifier_str_mv |
10.15728/bbr.2016.13.5.1 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
http://www.bbronline.com.br/index.php/bbr/article/view/100/144 http://www.bbronline.com.br/index.php/bbr/article/view/100/145 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
FUCAPE Business Shool |
publisher.none.fl_str_mv |
FUCAPE Business Shool |
dc.source.none.fl_str_mv |
Brazilian Business Review; Vol. 13 No. 5 (2016): September to Octomber 2016; 1-26 Brazilian Business Review; v. 13 n. 5 (2016): Setembro a Outubro de 2016; 1-26 1808-2386 1807-734X reponame:BBR. Brazilian Business Review (English edition. Online) instname:Fucape Business School (FBS) instacron:FBS |
instname_str |
Fucape Business School (FBS) |
instacron_str |
FBS |
institution |
FBS |
reponame_str |
BBR. Brazilian Business Review (English edition. Online) |
collection |
BBR. Brazilian Business Review (English edition. Online) |
repository.name.fl_str_mv |
BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS) |
repository.mail.fl_str_mv |
|| bbronline@bbronline.com.br |
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1754732237009453056 |